Merits of AHA & Nintendo Affiliation Debated

May 17, 2010 -

ABC News has a piece online which contains reactions to Nintendo’s just-announced partnership with the American Heart Association.

For starters, Nintendo did agree to pay the AHA $1.5 million dollars over three years in what was termed a “gift.” AHA President Dr. Clyde Yancy told ABC’s Health Editor Dr. Richard Besser that such corporate endeavors on the part of the AHA follow a “very deliberate process.”

 In regards to the dollars exchanging hands, Yancy stated, “Certainly resources have exchanged hands, because it takes quite a bit to launch a new initiative.” He added, “The logo’s not for sale.”

An Arizona-based doctor queried for his opinion on the deal took the approach that any exercise is better than none, offering, “I'm fully for encouraging children and adults to use interactive gaming and activity as a form of encouraging active behavior,” adding, “It's hard to wolf down Cheetos when you have a Wii controller in your hand.”

Dr. Dilip Jeste, director of the Sam and Rose Stein Institute for Research on Aging served up his take on the partnership:

If a specialty organization believes that there is sufficient evidence of this type, it can recommend exergames as a class of products for specified purposes and in selected populations.

However, it should not recommend a specific product... unless there are independently conducted randomized controlled trials establishing its superiority over other types of exergames.

Last year, an American Council on Exercise study into the Wii as an exercise source resulted in a researcher indicating that Wii Sports was a better workout than Wii Fit.  The researcher stated, “I guess anything is better than nothing, but we were a little bit underwhelmed with the exercise intensity of some of the exercises. The Wii Fit is a very, very mild workout.”

Another study into actual energy expended while playing Wii Games caused the study’s author to state, “The range of energy expenditure in these active games is sufficient to prevent or to improve obesity and lifestyle-related disease, from heart disease and diabetes to metabolic diseases.”


Thanks Andrew!


Comments

Re: Merits of AHA & Nintendo Affiliation Debated

I'm not that fussed about the deal (although I think it illegitimises non-motion control games a bit too much), but "exergames" is quite possibly the worst word I've heard in a long time.

/b

Re: Merits of AHA & Nintendo Affiliation Debated

 Anyone who says that the yoga isn't a good workout is a damned dirty liar.

At any rate, I would imagine that the issue is that people want to see something like the Wii and exergames as a sort of cure-all, a panacea for our modern epidemic.  It's comforting to think that one of the "causes" of our current state of affairs can also be turned into a solution.

It seems as though - and correct me if I'm wrong here - there's a sense that just going for a run for a half an hour or doing some simple at-home exercises using stuff you have laying around is too anachronistic for our modern lifestyle.  It has to be somehow wired.

But I'm digressing.  If the AHA wants to team up with Nintendo, especially on the verge of the release of their heartbeat sensor, I honestly can't see why anyone would complain.  Hell, I don't care what anybody says - knowing your heartrate is the most important part of good cardio, so in many ways it's a no-brainer.

Re: Merits of AHA & Nintendo Affiliation Debated

I do admit I do feel a workout after a good long session of table tennis on Sports Resort

Re: Merits of AHA & Nintendo Affiliation Debated

The American Council on Exercise only looked at six of the dozens of activities in Wii Fit: "Free Run, Island Run, Free Step, Advanced Step, Super Hula Hoop, and Rhythm Boxing."  They looked at none of the yoga, strength or balance games.
 
 
Andrew Eisen

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilsonthe thing is in japan holidays do not drive sales, and x/y came out everywhere on October 12th last year. This is Nintendo thinking japan is more important than the rest of the world, and that has not been true since the early 2000s.09/14/2014 - 5:49pm
InfophileA glitch in SSB 3DS is causing players to get banned for using Peach: http://www.polygon.com/2014/9/14/6147417/report-glitch-serves-up-one-day-bans-for-smash-bros-players-who-pick09/14/2014 - 4:28pm
Jessy Hart@ZippyDSMlee Hopefully!09/14/2014 - 11:32am
Neeneko@Infophile - as someone who dealt with release schedules, holidays and other releases are just the begining ^_^09/14/2014 - 11:23am
ZippyDSMleeJessy Hart:I am sure they will be back as DLC...09/14/2014 - 10:31am
Jessy HartI miss the Ice Climbers :(09/14/2014 - 9:55am
InfophileSimultaneous worldwide releases aren't as simple as they seem. Different places have different holidays, plus different other releases to contend with. So a little bit of staggering makes business sense09/14/2014 - 3:25am
MaskedPixelantehttp://www.joystiq.com/2014/09/13/excavated-et-cartridges-will-be-sold-distributed-to-museums/ Alamogordo is going to be selling off a bunch of the games from the Atari Graveyard.09/13/2014 - 9:02pm
Matthew Wilsonnintendo should have done a world wide release for smash. The game is all over twitch.09/13/2014 - 12:47pm
ZenYeah, I got a set of codes yesterday and have been enjoying the heck out of it. Limited characters...but it is a demo lol. Glad there is no play limit though which...well...FINALLY. Now, any ideas why it tracks the coins?09/13/2014 - 10:48am
Andrew EisenThe verbiage was "select Platinum members" so yeah, if it's not a random sampling, the other requirements are hidden. Still, everyone gets the demo next week.09/13/2014 - 10:39am
MaskedPixelanteThere appears to be some other factors determining whether or not you get codes. Some people I talked to said they didn't get codes despite meeting all the announced conditions.09/13/2014 - 9:36am
quiknkoldI got Smash Bros Codes!09/13/2014 - 6:42am
InfophileBasically, anyone who got Platinum level on Club Nintendo last year and has e-mails enabled got four codes yesterday (including me) for early demo downloads. Don't know why Nintendo is doing it this way. Maybe they plan more Club perks like this?09/13/2014 - 4:20am
Matthew Wilson@wym I am just hoping they do not screw up their netcode, but given their history I am not holding my breath.09/13/2014 - 12:05am
Andrew EisenThe Smash 4 demo should be available to all 3DS owners on Sept. 19.09/12/2014 - 8:48pm
WymorenceLucky. I've been drooling at that game hoping they can get it to work for a portable since buying my 3DS09/12/2014 - 8:36pm
MaskedPixelanteMan, the way they animate Mega Man in Smash 4 is so accurate to his sprite it's scary.09/12/2014 - 7:28pm
MaskedPixelante3DS version.09/12/2014 - 3:23pm
Wymorence3DS version or WiiU version?09/12/2014 - 3:22pm
 

Be Heard - Contact Your Politician