Merits of AHA & Nintendo Affiliation Debated

May 17, 2010 -

ABC News has a piece online which contains reactions to Nintendo’s just-announced partnership with the American Heart Association.

For starters, Nintendo did agree to pay the AHA $1.5 million dollars over three years in what was termed a “gift.” AHA President Dr. Clyde Yancy told ABC’s Health Editor Dr. Richard Besser that such corporate endeavors on the part of the AHA follow a “very deliberate process.”

 In regards to the dollars exchanging hands, Yancy stated, “Certainly resources have exchanged hands, because it takes quite a bit to launch a new initiative.” He added, “The logo’s not for sale.”

An Arizona-based doctor queried for his opinion on the deal took the approach that any exercise is better than none, offering, “I'm fully for encouraging children and adults to use interactive gaming and activity as a form of encouraging active behavior,” adding, “It's hard to wolf down Cheetos when you have a Wii controller in your hand.”

Dr. Dilip Jeste, director of the Sam and Rose Stein Institute for Research on Aging served up his take on the partnership:

If a specialty organization believes that there is sufficient evidence of this type, it can recommend exergames as a class of products for specified purposes and in selected populations.

However, it should not recommend a specific product... unless there are independently conducted randomized controlled trials establishing its superiority over other types of exergames.

Last year, an American Council on Exercise study into the Wii as an exercise source resulted in a researcher indicating that Wii Sports was a better workout than Wii Fit.  The researcher stated, “I guess anything is better than nothing, but we were a little bit underwhelmed with the exercise intensity of some of the exercises. The Wii Fit is a very, very mild workout.”

Another study into actual energy expended while playing Wii Games caused the study’s author to state, “The range of energy expenditure in these active games is sufficient to prevent or to improve obesity and lifestyle-related disease, from heart disease and diabetes to metabolic diseases.”


Thanks Andrew!


Comments

Re: Merits of AHA & Nintendo Affiliation Debated

I'm not that fussed about the deal (although I think it illegitimises non-motion control games a bit too much), but "exergames" is quite possibly the worst word I've heard in a long time.

/b

Re: Merits of AHA & Nintendo Affiliation Debated

 Anyone who says that the yoga isn't a good workout is a damned dirty liar.

At any rate, I would imagine that the issue is that people want to see something like the Wii and exergames as a sort of cure-all, a panacea for our modern epidemic.  It's comforting to think that one of the "causes" of our current state of affairs can also be turned into a solution.

It seems as though - and correct me if I'm wrong here - there's a sense that just going for a run for a half an hour or doing some simple at-home exercises using stuff you have laying around is too anachronistic for our modern lifestyle.  It has to be somehow wired.

But I'm digressing.  If the AHA wants to team up with Nintendo, especially on the verge of the release of their heartbeat sensor, I honestly can't see why anyone would complain.  Hell, I don't care what anybody says - knowing your heartrate is the most important part of good cardio, so in many ways it's a no-brainer.

Re: Merits of AHA & Nintendo Affiliation Debated

I do admit I do feel a workout after a good long session of table tennis on Sports Resort

Re: Merits of AHA & Nintendo Affiliation Debated

The American Council on Exercise only looked at six of the dozens of activities in Wii Fit: "Free Run, Island Run, Free Step, Advanced Step, Super Hula Hoop, and Rhythm Boxing."  They looked at none of the yoga, strength or balance games.
 
 
Andrew Eisen

 
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WonderkarpAndrew : All I know is he was critical of the block list and said the coding was bad.01/31/2015 - 9:42am
prh99Devolvers response to Nintendo's creator program https://mobile.twitter.com/devolverdigital/status/56082061398444851301/31/2015 - 3:24am
Andrew EisenI only know of him being annoyed that IGDA mistakenly hosted on its anti-harassment tools page a blocklist he was on. What else was he critical of?01/31/2015 - 2:19am
Goth_Skunk@WonderKarp: Given Rosario's outspoken criticisms of the conduct of the IGDA, I would not be one bit surprised if he's being strong-armed into silence in closed-door meetings. He's not towing the party line, after all.01/30/2015 - 11:38pm
MechaTama31EZK: Thank you! (And I was able to see that you did it, only because you did it. How appropriate! :)01/30/2015 - 11:37pm
Matthew Wilson@Monte Nintendo is a Japanese company though. consoles are dead in japan. ps sony is a international company, so they do not much care about Japanese sales much.01/30/2015 - 10:11pm
MonteOnly one generation ago nintnedo had the best selling console. They know their games are still popular and can move their hardware. They just need to focus on better gaming hardware and advertising (their youtube policy not helping)01/30/2015 - 9:58pm
MonteI'd expect Nintendo to keep making consoles, much like the gamecube i doubt nintendo will see the Wii U as a sign of the end for consoles. There are multiple reason why the Wii U failed a big one being marketting.01/30/2015 - 9:55pm
Wonderkarpwhen asked on Twitter, the Chairman said He couldnt comment at this time https://twitter.com/siloraptor/status/561284497275367424. still looking for facts01/30/2015 - 9:41pm
Wonderkarphttp://pressfarttocontinue.com/2015/01/30/igda-puerto-rico-closed/ this is what I have so far01/30/2015 - 9:27pm
Wonderkarpso allegedly, IGDA has closed their Puerto Rico branch. This comes after the Chairman of the Puerto Rico branch was blocklisted by Randi Harper. I'm trying to dig up more info on it. all I have is a link with some info, but its not cited.01/30/2015 - 9:27pm
Andrew EisenSo, kinda like the Wii U just with a GamePad that's portable?01/30/2015 - 9:13pm
Matthew Wilson@AE I hope they do a Ipad/iphone thing. make a home console/handheld where games are playable on both. that is what I would want from them.01/30/2015 - 9:00pm
Andrew EisenThat would be a shame but as long as I can play comfortably on my TV I'll probably be fine with whatever the future brings.01/30/2015 - 8:56pm
Matthew Wilson@AE I would get used to it. I do not think nintendo is going to do another home console , but I suspect a hybrid one. 1. they are doing worse than the gamecube. 2. the home console market is dead in japan. even the ps4 isnt selling there.01/30/2015 - 8:54pm
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Andrew EisenFrom what I've seen of Valkyria Chronicles, this is significantly slower. Mechanically, it's fine and plays into the game well. It just takes too long.01/30/2015 - 8:37pm
Matthew Wilsonyup like VC it moves every enemy each turn one by one.01/30/2015 - 8:33pm
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