Merits of AHA & Nintendo Affiliation Debated

May 17, 2010 -

ABC News has a piece online which contains reactions to Nintendo’s just-announced partnership with the American Heart Association.

For starters, Nintendo did agree to pay the AHA $1.5 million dollars over three years in what was termed a “gift.” AHA President Dr. Clyde Yancy told ABC’s Health Editor Dr. Richard Besser that such corporate endeavors on the part of the AHA follow a “very deliberate process.”

 In regards to the dollars exchanging hands, Yancy stated, “Certainly resources have exchanged hands, because it takes quite a bit to launch a new initiative.” He added, “The logo’s not for sale.”

An Arizona-based doctor queried for his opinion on the deal took the approach that any exercise is better than none, offering, “I'm fully for encouraging children and adults to use interactive gaming and activity as a form of encouraging active behavior,” adding, “It's hard to wolf down Cheetos when you have a Wii controller in your hand.”

Dr. Dilip Jeste, director of the Sam and Rose Stein Institute for Research on Aging served up his take on the partnership:

If a specialty organization believes that there is sufficient evidence of this type, it can recommend exergames as a class of products for specified purposes and in selected populations.

However, it should not recommend a specific product... unless there are independently conducted randomized controlled trials establishing its superiority over other types of exergames.

Last year, an American Council on Exercise study into the Wii as an exercise source resulted in a researcher indicating that Wii Sports was a better workout than Wii Fit.  The researcher stated, “I guess anything is better than nothing, but we were a little bit underwhelmed with the exercise intensity of some of the exercises. The Wii Fit is a very, very mild workout.”

Another study into actual energy expended while playing Wii Games caused the study’s author to state, “The range of energy expenditure in these active games is sufficient to prevent or to improve obesity and lifestyle-related disease, from heart disease and diabetes to metabolic diseases.”


Thanks Andrew!


Comments

Re: Merits of AHA & Nintendo Affiliation Debated

I'm not that fussed about the deal (although I think it illegitimises non-motion control games a bit too much), but "exergames" is quite possibly the worst word I've heard in a long time.

/b

Re: Merits of AHA & Nintendo Affiliation Debated

 Anyone who says that the yoga isn't a good workout is a damned dirty liar.

At any rate, I would imagine that the issue is that people want to see something like the Wii and exergames as a sort of cure-all, a panacea for our modern epidemic.  It's comforting to think that one of the "causes" of our current state of affairs can also be turned into a solution.

It seems as though - and correct me if I'm wrong here - there's a sense that just going for a run for a half an hour or doing some simple at-home exercises using stuff you have laying around is too anachronistic for our modern lifestyle.  It has to be somehow wired.

But I'm digressing.  If the AHA wants to team up with Nintendo, especially on the verge of the release of their heartbeat sensor, I honestly can't see why anyone would complain.  Hell, I don't care what anybody says - knowing your heartrate is the most important part of good cardio, so in many ways it's a no-brainer.

Re: Merits of AHA & Nintendo Affiliation Debated

I do admit I do feel a workout after a good long session of table tennis on Sports Resort

Re: Merits of AHA & Nintendo Affiliation Debated

The American Council on Exercise only looked at six of the dozens of activities in Wii Fit: "Free Run, Island Run, Free Step, Advanced Step, Super Hula Hoop, and Rhythm Boxing."  They looked at none of the yoga, strength or balance games.
 
 
Andrew Eisen

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
MaskedPixelanteDid Capcom ever give us a timeline for when they planned on putting the Megaman stuff on Wii U?07/27/2014 - 2:23pm
MaskedPixelanteIf by "distance themselves from Google Plus" you mean "forcing Google Plus integration in everything", then yes, they are distancing themselves from Google Plus.07/26/2014 - 12:20pm
MechaTama31I wish they would distance G+ from the Play Store, so I could leave reviews and comments again.07/26/2014 - 11:03am
Matthew Wilson@pm I doubt it. Google seems to be distancing themselves from G+07/25/2014 - 9:31pm
Papa MidnightGoogle+ Integration is coming to Twitch!07/25/2014 - 8:41pm
MaskedPixelanteThis whole Twitch thing just reeks of Google saying "You thought you could get away from us and our policies. That's adorable."07/25/2014 - 2:52pm
Sleaker@james_fudge - hopefully that's the case, but I wont hold my breath for it to happen.07/25/2014 - 1:08pm
SleakerUpdate on crytek situation is a bit ambiguous, but I'm glad they finally said something: http://www.gamesindustry.biz/articles/2014-07-25-crytek-addresses-financial-situation07/25/2014 - 1:07pm
E. Zachary KnightMan Atlas, Why do you not want me to have any money? Why? http://www.atlus.com/tears2/07/25/2014 - 12:06pm
Matthew WilsonI agree with that07/25/2014 - 10:45am
james_fudgeI think Twitch will have more of an impact on how YouTube/Google Plus work than the other way around.07/25/2014 - 10:22am
IanCWelp, twitch is going to suck now. Thanks google.07/25/2014 - 6:30am
Sleaker@MP - Looked up hitbox, thanks.07/24/2014 - 9:40pm
 

Be Heard - Contact Your Politician