Namco Bandai Partners Vice President Olivier Comte has called for a worldwide summit of game companies in order to address the price of games and to explore new business models.
Speaking to MCV, Comte noted that other types of media have more than one way to procure income; music has physical media sales and live events, while movies are similar, with disc-based offerings in addition to the cinema. Games, meanwhile, “… just have one model, the sale of the product either as a box or a digital download. So we need to think about how we can develop a secondary business model.”
I am convinced that in the future we must change the price of video games – they’re too expensive for the audience. With the cost of development and the retail margins, £40 (approximately $58.00 U.S.) is a fair price [to us], but for the consumer it is too much.
Comte thinks a fair price would be around £20 (approximately $29.00 U.S.), but that a lower price would necessitate shorter games, which could be fortified with downloadable content.
The executive said help is needed from first parties like Nintendo to enact such change, as “It is impossible for a publisher to make money on a DS game, for example, that goes on sale for £15.”
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