Avalanche Boss Talks ‘Always On’ DRM

Avalanche boss Cristofer Sundberg says that DRM solutions like Ubisoft’s "always on" protection do more harm than good. Speaking to CVG, Sundberg said that DRM like Ubisoft’s does more to punish consumers than it does pirates; who considered cracking it the "ultimate Rubix Cube."

Pirates and crackers do so love to be challenged. But more than that, Sundberg noted that this kind of DRM is the sign of a "scared market" that doesn’t fully grasp how much ill will it creates with consumers who simply want to buy and enjoy a game without hassles.

"Games have become a luxurious form of entertainment and piracy has scared the market to start implementing ridiculous DRM solutions that only limits the consumers that actually PAY for their games, not stopping the pirates," he told CVG. "As PC sales constantly dropping, they are a small group of very dedicated PC players who deserves a game designed for them and I strongly believe that PC games and console games are two completely different games.

Sundberg wants PC gamers to be treated fairly with an experience that is of the same quality that console players enjoy without afterthought ports and security solutions that do nothing but aggravate consumers.

"If we constantly keep on delivering console ports and not games design for the PC player, the PC market will suffer from bad sales, piracy and bad DRM solutions, continued Sundberg. "I strongly believe that most PC players are online players and online games are so much easier to design that we both protect the developer against piracy – and the consumer against a limited game experience. I wish that future PC projects are treated just the same way as we would treat Wii, PSP or DS – they are treated as separate projects in order to deliver a different but equally entertaining experience to all players."

The PC version of Avalanche’s Just Cause 2 used no DRM, according to CVG.

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  1. 0
    Afirejar says:

    Steam is "DRM done right", solely because of the insanity of the bad DRM. Steam is "DRM done right" if you live alone, never lend games to friends and never sell used games. Having to lock my brother out of Counterstrike whenever I want to play Team Fortress doesn’t feel particularly "done right" to me.

  2. 0
    DorthLous says:

    No, while carrying a similar meaning, those are not his words. They are yours. His are written above. That’s pretty much what "in his words" means…

  3. 0
    ZippyDSMlee says:

    Just Cause 2 only works on win 7 and uses steam for DRM…..



    Anyway its simple to be build a DRM that looks at key overuse, the more of the same key on at the same time the more likely that key is bad no need to fool with tracking installs, no fooling with activation if its on it looks for the net if it can’t find the net at worst it turns online stuff off.

    I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/

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