Chinese Anti-Drug Campaign Leverages Game Operators

June 2, 2010 -

The Chinese government is calling on the sizeable network of game operators within its borders for assistance with an anti-drug campaign.

Over 50 online game operators, including the likes of Shanda Entertainment and Giant Online, have said they will take part in a competition to create anti-drug public service advertisements at their own expense. The consortium was put together by Shanghai’s anti-drug commission, according to a story on China.org.cn.

The PSA’s judged to be best will eventually be shown on the city’s mobile TV network and in Internet cafes.

Of China’s 30 million online gamers, “most” were billed as being men, under the age of 35, which coincides with numbers estimating that 75 percent of all new drug users in Shanghai are people under 35. Xu Chuan, an “official” from the Shanghai anti-drug commission, noted, “Online gamers and drug users have similar demographic characteristics in most of the cases."

Xu continued, “The companies can have their names used in the ads, so it is really a win-win situation here: They get low-cost advertising and we have a free education campaign.”

If successful, the campaign could be adopted in other parts of the country.


|Image from ExplodingDog|


Comments

Re: Chinese Anti-Drug Campaign Leverages Game Operators

The part where they say that Online Gamers and Drug Users have "similar demographics" can also be said about how Rock Music and Drug Users fell into that same sort of belief from an older generation of parents back in the 1960s and 1970s,

What I am really trying to say is that these anti-drug campaingners are doing more harm than good because their messages contain allot of miss-information and they are not talking about the real problems of drugs, they are just targeting one youth problem with some sort of youth culture that they believe is assiciated with drugs.

Also they have got another thing wrong, their logo is really disturbing and seems to indicate that "Don't do drugs, or we will make you die" sort of thing.  

 

Plus, same thing happened in the late 80's early 90's when politicians and anti-drug organisations started wanting cartoon characters to talk about drugs to an age group who had no idea what drugs were...

I can still remember Bugs Bunny saying "What is this, a joint?"

TBoneTony

Re: Chinese Anti-Drug Campaign Leverages Game Operators

Not to mention he same demographics might be I dunno rebellious and think differently than the government....


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Chinese Anti-Drug Campaign Leverages Game Operators

Wait, are you sure they're claiming games are associated with drugs? Sounds more like "most drug users are young. most gamers are young. assuming no relation between gaming and drug using, targetting gamers with anti-drugads still seems like a good way to reach drug users."

Re: Chinese Anti-Drug Campaign Leverages Game Operators

YOU MONSTERS! YOU MURDERED AN INNOCENT UNICORN!!!!

 
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Andrew EisenSleaker - Who the heck are you reading that is claiming "all gamers are bad," we "need to pass laws or judgement on all gamers," that if "you self-identify as a Gamer, you're immediately the problem," or that gamers are "obligated to stop harassment"?09/20/2014 - 9:44pm
erthwjimhe swatted more than just krebs, I think he swatted 30 people http://krebsonsecurity.com/2014/05/teen-arrested-for-30-swattings-bomb-threats/09/20/2014 - 9:31pm
Craig R.Btw, the guy who swatted security expert Brian Krebs? He got picked up recently. It can be done.09/20/2014 - 8:55pm
Craig R.Such things are not done in a vacuum... hence why the 4chan and other logs show what fools you've all been, tricked into doing the trolls' work09/20/2014 - 8:49pm
Sleaker@Technogeek - How do you call someone out that anonymously calls in a SWAT team, or sends threats to people?09/20/2014 - 7:04pm
Technogeek"It also doesn't mean you're obligated to stop harassment from all gamers that are doing so." I'd say you're certainly obligated to call them out when you see it happening.09/20/2014 - 5:17pm
SleakerNow if you disagree with anything in my last 2 posts then we obviously have a difference in world view, and wont come to any sort of agreement. I'm fine with that, maybe some people aren't?09/20/2014 - 5:09pm
SleakerIt also doesn't mean that just because a news outlet says that Gamers are the problem and you self-identify as a Gamer, you're immediately the problem. It also doesn't mean you're obligated to stop harassment from all gamers that are doing so.09/20/2014 - 4:59pm
SleakerJust to re-iterate: People getting harassed is wrong. Just because someone is harassed by so called 'gamers' doesn't mean that all gamers are bad. nor does it mean that you need to pass laws or judgement on all gamers.09/20/2014 - 4:56pm
SleakerAnd furthermore just because someone doesn't 'crusade against the evil' that doesn't make them the problem. You can have discussion with those around you. There's a thing called sphere of influence.09/20/2014 - 4:54pm
Sleaker@Conster - one person getting harassed is a 'problem' only so far as the harassee's are doing it. Just because a select few people choose to act like this doesn't make it widespread. Nor does it immediately make everyone responsible to put an end to it.09/20/2014 - 4:54pm
james_fudgeno worries09/20/2014 - 4:15pm
TechnogeekI misread james' comment as "we can't have a debate without threatening" there at first. Actually wound up posting a shout about death threats and "kill yourself" not technically being the same thing before I realized.09/20/2014 - 3:59pm
james_fudgeDon't hit me *cowers behind Andrew*09/20/2014 - 3:20pm
ConsterYou take that back right now, james, or else. *shakes fist menacingly*09/20/2014 - 3:00pm
james_fudgeOur community is awesome. We can have a debate without threatening to kill each other.09/20/2014 - 2:50pm
Andrew EisenNo one's crossed a line but I just want to remind you all to keep discussions civil.09/20/2014 - 1:54pm
Craig R.tldr: I'm a gamer, and imo those who support GamerGate should feel free to take a flying leap off a cliff.09/20/2014 - 1:27pm
Craig R.Not only that, I'm pretty sure that if actual studies were done, you'd still deny them, Sleaker. After all, it's not what you'd want to hear to support your rose-colored view of GamerGate.09/20/2014 - 1:18pm
Craig R.There IS an issue. Nor do we need a study to show that if you deny it then you're part of the problem.09/20/2014 - 1:17pm
 

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