Chinese Anti-Drug Campaign Leverages Game Operators

June 2, 2010 -

The Chinese government is calling on the sizeable network of game operators within its borders for assistance with an anti-drug campaign.

Over 50 online game operators, including the likes of Shanda Entertainment and Giant Online, have said they will take part in a competition to create anti-drug public service advertisements at their own expense. The consortium was put together by Shanghai’s anti-drug commission, according to a story on China.org.cn.

The PSA’s judged to be best will eventually be shown on the city’s mobile TV network and in Internet cafes.

Of China’s 30 million online gamers, “most” were billed as being men, under the age of 35, which coincides with numbers estimating that 75 percent of all new drug users in Shanghai are people under 35. Xu Chuan, an “official” from the Shanghai anti-drug commission, noted, “Online gamers and drug users have similar demographic characteristics in most of the cases."

Xu continued, “The companies can have their names used in the ads, so it is really a win-win situation here: They get low-cost advertising and we have a free education campaign.”

If successful, the campaign could be adopted in other parts of the country.


|Image from ExplodingDog|


Comments

Re: Chinese Anti-Drug Campaign Leverages Game Operators

The part where they say that Online Gamers and Drug Users have "similar demographics" can also be said about how Rock Music and Drug Users fell into that same sort of belief from an older generation of parents back in the 1960s and 1970s,

What I am really trying to say is that these anti-drug campaingners are doing more harm than good because their messages contain allot of miss-information and they are not talking about the real problems of drugs, they are just targeting one youth problem with some sort of youth culture that they believe is assiciated with drugs.

Also they have got another thing wrong, their logo is really disturbing and seems to indicate that "Don't do drugs, or we will make you die" sort of thing.  

 

Plus, same thing happened in the late 80's early 90's when politicians and anti-drug organisations started wanting cartoon characters to talk about drugs to an age group who had no idea what drugs were...

I can still remember Bugs Bunny saying "What is this, a joint?"

TBoneTony

Re: Chinese Anti-Drug Campaign Leverages Game Operators

Not to mention he same demographics might be I dunno rebellious and think differently than the government....


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Chinese Anti-Drug Campaign Leverages Game Operators

Wait, are you sure they're claiming games are associated with drugs? Sounds more like "most drug users are young. most gamers are young. assuming no relation between gaming and drug using, targetting gamers with anti-drugads still seems like a good way to reach drug users."

Re: Chinese Anti-Drug Campaign Leverages Game Operators

YOU MONSTERS! YOU MURDERED AN INNOCENT UNICORN!!!!

 
Forgot your password?
Username :
Password :

Poll

Should 'Hatred' have been removed from Steam Greenlight?:

Shout box

You're not permitted to post shouts.
Matthew WilsonI hope its released to netflix or amazon12/18/2014 - 12:11am
prh99Basically they've given every tin pot dictator and repressive regime a blue print how to conduct censorship abroad. The hecklers veto wins again. At least when it comes to Sony and the four major theater chains.12/17/2014 - 11:55pm
MaskedPixelante"It's not OUR fault that our game doesn't work, it's YOUR fault for having so many friends."12/17/2014 - 9:48pm
Matthew Wilsonapparently tetris did not work because he has a full friends list12/17/2014 - 9:21pm
WonderkarpSo Sony cancelled the release of the Interview. was it ever confirmed that the Sony hacking was done because of that specific movie?12/17/2014 - 8:54pm
MaskedPixelanteWow, Ubisoft went four for four, I didn't think it was actually possible.12/17/2014 - 8:37pm
MechaTama31Oh, ok, I was mixing up "on Greenlight" and "Greenlit".12/17/2014 - 8:23pm
Matthew Wilson@phx you beat me to it. how do you screw up tetris?! my ubisoft this is just stupid. no one should ever preorder a ubisoft game again! ps people should never preorder any game regardles of dev.12/17/2014 - 6:28pm
PHX Corphttp://www.ign.com/videos/2014/12/17/what-the-heck-is-wrong-with-tetris-ps4 I give up on ubisoft12/17/2014 - 6:01pm
MaskedPixelantehttp://comicbook.com/blog/2014/08/16/exclusive-original-unaltered-cut-of-star-wars-trilogy-to-be-rele/ Yeah, this'll never happen.12/17/2014 - 5:03pm
NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
E. Zachary KnightValve's editorial control comes from removing problem games and accepting games to Steam. They make no claim over any games otherwise.12/17/2014 - 12:52pm
E. Zachary KnightNeeneko, It is not at all a form of endorsement. Grenlight is an open forum for game developers to pitch their game to Valve/Steam and Steam users. Does Valve have some editorial control? Yes, but not to the point that they preapprove games.12/17/2014 - 12:51pm
Neeneko@EZK - I disagree. Greenlight is built off Valve's brand. While not an explicit endorsement, it is a form of it, otherwise Greenlight would have no value over other platforms.12/17/2014 - 12:05pm
MaskedPixelantehttp://www.latino-review.com/news/exclusive-viola-davis-bags-amanda-waller-role-in-suicide-squad Latino Review says Viola Davis will be Amanda Waller. History of Latino Review says "wait for a REAL news site to confirm".12/17/2014 - 10:48am
PHX Corphttp://www.polygon.com/2014/12/17/7407869/assassins-creed-unity-glitch-broken-problems-xbox-one-patch -Facepalm- Screwup means Assassin's Creed Unity's patch is the 40GB full game on Xbox One12/17/2014 - 10:17am
PHX Corphttp://www.theverge.com/2014/12/16/7401769/the-mpaa-wants-to-strike-at-dns-records-piracy-sopa-leaked-documents Sony leaks reveal Hollywood is trying to break DNS, the backbone of the internet12/17/2014 - 10:05am
E. Zachary KnightA Game being on Greenlight is not an endorsement of said game by Valve, Steam or anyone related to Valve or Steam. Greenlight is a combined sales pitch to Steam and its users.12/17/2014 - 9:51am
 

Be Heard - Contact Your Politician