Canadian Xbox Live users can now help support the Children’s Miracle Network non-profit by purchasing special items offered through Xbox Live.
The Mission 4 Miracles promotion serves up picture packs, themes, the ability to play games with celebrities—such as professional golfer Stephen Ames—and a game, Avatar Golf. All proceeds from the sales of these items will be converted from points to dollars and donated to the Children’s Miracle Network.
Another cool aspect of the drive, via Market News, will see donations routed by postal code, so a gamer in a specific location of the Great White North can be assured that he or she is helping out a local branch of the charity. The Children’s Miracle Network funds 14 hospitals in Canada.
John Hartman, Chief International Officer of Children's Miracle Network, outlined the pros of the Xbox Live promotion, "There's a lot of ways that you can go online and donate money, but it takes a credit card or a debit card and you've got to plug in all of that. It can be clumsy. With this system, you're converting points to a contribution with exclusive offers that are unique to this community."