The Coalition of Entertainment Retail Trade Associations (CERTA) has once again billed June as “Entertainment Ratings and Labeling Awareness Month.”
The organization of organizations selected June as the month for its annual initiative since it is the kickoff to summer, when “young people have more free time to enjoy movies, music and videogames.”
The group offers the following tips to parents looking to ensure their children only view age appropriate material:
•Look for the movie or video game rating and content descriptors or the parental advisory label on music;
• Watch the movie, listen to the music, or play the video game with your child;
• Communicate with your children about what the entertainment is about and what they can learn from it;
• Set appropriate limits and prevent entertainment from interfering with duties such as homework and chores; and
• Make full use of the parental control features of new-generation video game consoles and Blu-ray and DVD players to control the video games and movies played on those systems based on their ratings.
CERTA is comprised of The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM) and the National Association of Theatre Owners (NATO).