Study: Kids Inundated with Unhealthy Food Choices in Advergames

June 4, 2010 -

An analysis of restaurant, beverage and food websites advertised on the Cartoon Network and Nickelodeon between August 2006 and March 2007 led researchers to recommend that food companies come up with—and adhere to—uniform guidelines for marketing their products to children.

UC Davis researchers Diana Cassady and Jennifer Culp scrutinized 19 websites, 290 webpages and 247 advergames, according to a story on Science Daily. 84 percent of the websites featured online games, which were described as a “strategy to encourage ongoing and return website visits. Every single advergame also contained at least one brand identifier.

Additionally, messages promoting nutrition or physical activity were displayed, on average, only once for every 45 brand identifiers shown.

Cassady stated, “Without effective self-regulation, the federal government should definitely step in and set requirements for food companies that target children.”

Culp added, “Advergames are clearly a means of casting food with few health benefits in a positive way and potentially priming kids for a lifetime of unhealthy food preferences."

Also, today is National Donut Day.


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
E. Zachary KnightNot owning a WiiU helps too.10/21/2014 - 11:39am
E. Zachary KnightI have avoided Skylanders and Disney Infinity so far, so I don't see how Amiibos will get me in their grasp.10/21/2014 - 11:39am
Andrew EisenYes, GamerGate has a lot of fair-weather friends.10/21/2014 - 11:25am
Neo_DrKefkaI'm disheartened we have a group of people in Gamergate such as The Ralph Retort that is using Gamergate to prop themselves up but they are acting just like those they are fighting against. Only gaming site coming out of gamergate that worthy is TechRaptr10/21/2014 - 11:17am
Andrew EisenNot I. I'm not interested in desktop tchotchkes. Don't know what they do in Captain Toad (a game I'll actually be picking up) but I'm not impressed by what they do in Smash Bros.10/21/2014 - 11:10am
quiknkoldso in a change of subject to something much lighter, who here is getting the Amiibos? I have 4 preordered.10/21/2014 - 7:02am
TechnogeekFor a change of pace, here's a story about death threats aimed at games industry employees via Twitter that has nothing whatsoever to do with Gamergate: http://kotaku.com/indie-dev-threatens-gabe-newell-has-game-removed-from-164867886910/21/2014 - 4:38am
MechaCrashThey aren't being held accountable because *this is what GamerGate is really about.* Hatred and harassment under a thin veneer of concern for ethics; it's a rotten movement right down to the core. Related: http://tinyurl.com/o5mamgn10/21/2014 - 1:53am
james_fudgeodd why would they delete pro vita comments?10/21/2014 - 12:50am
Neo_DrKefkaI am a little disturbed that members of #GamerGate are supporting and not holding its same members accountable when they say remarks that are unacceptable!10/20/2014 - 11:39pm
Neo_DrKefkaSome #GamerGate people are defending @kingofpol many are however lashing out at him but if we held Sam Biddle accountable and Gawker so must we hold @kingofpol and #GamerGate10/20/2014 - 11:30pm
Neo_DrKefkaA big name in the Gamergate movement Kingofpol uses a offensive term about autistic people and in turn the entire GamerGate community lashes out at him. We do not need false leaders who think they can say anything https://twitter.com/Kingofpol10/20/2014 - 11:07pm
Papa MidnightMP, honestly, I'm struggling to make heads or tales of the events being outlined in that reddit thread. I've never heard of Siliconera before, either.10/20/2014 - 10:48pm
MaskedPixelantehttp://www.reddit.com/r/vita/comments/2jbn6u/former_siliconera_moderator_leaks_screenshots_of/ Siliconera mods accused of deleting user comments that were pro Vita.10/20/2014 - 9:23pm
quiknkoldhttp://www.diamondbackonline.com/opinion/article_3fbc52ec-57eb-11e4-ba91-0017a43b2370.html10/20/2014 - 9:16pm
Neo_DrKefkaId love to see people come 2gether whether your 4 or against gamergate to gather 2gether and support an anti bullying charity and I would love to see a pro and anti gamegate debate on a neutral platform that promotes discussion and solutions10/20/2014 - 8:33pm
Neo_DrKefkaWhen someone was seriously hurt by a violent altercation. They have a prospective that people who have not had this experience lack. Bullying is a serious issue10/20/2014 - 8:30pm
Papa MidnightStraw Man to the fullest, but it gets the point across.10/20/2014 - 8:26pm
Papa Midnighthttp://i.imgur.com/dw0YPon.png10/20/2014 - 8:25pm
quiknkoldby doing something, Charitable Donations is an example.10/20/2014 - 8:06pm
 

Be Heard - Contact Your Politician