Armed Forces Turn to Augmented Reality for Recruiting

June 8, 2010 -

The U.S. Air Force and U.S. Army have each debuted marketing efforts spearheaded by augmented reality.

The Army’s Race for Strength Challenge—available online, and in kiosk form at select NASCAR events—allows gamers to pilot the Army-sponsored left-hand turn vehicle piloted by Ryan Newman. Online users will be prompted to print out an image of Newman’s Impala (PDF) to utilize as a virtual steering wheel, in conjunction with a webcam, to control the car onscreen. In the race Newman’s car will compete against MRAP and Stryker armored vehicles.

The racing game is said to be “an extension of the U.S. Army's continuing effort to showcase its high-tech skills training and the various options and career opportunities it offers.”

The Air Force’s entry is dubbed Command Center Alpha, and is part of a mobile marketing tour which kicked off earlier this year. This AR experience will let users enter the “sci-fi world of the Air Force." It’s hoped that this experience will help demonstrate that high-technology, once thought to be just science-fiction, is actually in use by the Air Force today.


Comments

Re: Armed Forces Turn to Augmented Reality for Recruiting

*Waiting for those anti-game and anti-army groups to yap about how US Army are using augmented reality to get kid into army and claim it's a video game*

So the army are still doing video game and now they have created something out of a sci-fi.  I like to see that for myself since I'm a big Sci-Fi fan. 

 

Re: Armed Forces Turn to Augmented Reality for Recruiting

It ain't the “sci-fi world of the Air Force" until the Air Force becomes the Space Force. In the meantime, most Air Force recruits will find themselves doing such sci-fi stuff as guarding a gate, watching a TV monitor for 4 hours, or fixing a hummvee.

 
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ZenOk, so yeah...it's kind of a lie...but I HAD to go with "Nope. I'm zen." lol. Only broke one controller myself (PS3) on a playthrough of Uncharted that got frustrating.07/09/2014 - 10:38pm
MechaTama31I am not proud of this, but I had to select the "multiple times" option. Not for the same game, but I went through several controllers (particularly dreamcast ones. fragile, maybe?)07/09/2014 - 6:52pm
Andrew EisenI'd say breaking a handheld out of anger counts (even if it's just the hinge). Likewise, I'd say busting a keyboard or mouse counts so long as you were playing a game at the time.07/09/2014 - 12:28pm
ConsterAnd since there happened to be (without me realizing) a towel which broke the fall resulting in 'only' a damaged hinge, would that be option 2 or 4?07/09/2014 - 12:23pm
ConsterAbout the most recent poll: since the "controller" for the DS is basically part of the DS, does throwing my DS against the floor because Mario Basketball cheats count?07/09/2014 - 12:22pm
Sleakersaw this on Forbes, thought it was pretty good: http://www.forbes.com/sites/timworstall/2014/06/03/if-comcast-and-time-warner-dont-compete-then-why-shouldnt-they-merge/07/08/2014 - 9:09pm
Adam802the Sun is claiming games are as addictive as herion: http://www.eurogamer.net/articles/2014-07-08-the-real-story-behind-the-suns-gaming-as-addictive-as-heroin-headline07/08/2014 - 6:43pm
ZippyDSMleeIt takes 2-6 days to transferfunds to your bank, it can take up to 30 days for ebay to give you moeny from a sale. But lord to spend it its instant!07/08/2014 - 10:50am
Cheater87http://www.twinfinite.net/2014/07/08/evil-within-receive-gore-mode-dlc-japan/07/08/2014 - 10:00am
MaskedPixelantehttp://www.joystiq.com/2014/07/08/bandai-namco-pulling-tales-of-phantasia-soon-to-be-unusable/ BN is shutting down Tales of Phantasia, and nothing of value will be lost.07/08/2014 - 9:34am
Sleaker3 business days when I've done it in the past.07/08/2014 - 12:54am
MaskedPixelanteOk, thanks.07/07/2014 - 9:12pm
Sora-Chan@MP If I recall correctly, it takes a few days.07/07/2014 - 7:49pm
MaskedPixelanteJust a few hours, it concerned me because I checked my bank account after the purchase was made, and no money appeared to be gone. At least with CC, it changes my credit limit when I purchase something, even if it doesn't process for a few days.07/07/2014 - 2:44pm
E. Zachary KnightNever done one that way, but I know the other way often takes forever and a day. How long have you been waiting?07/07/2014 - 2:28pm
MaskedPixelanteHas anyone ever done a bank-to-Paypal transfer before? How long does it usually take?07/07/2014 - 1:26pm
TheSmokeyViolent video games may actually increase players' sensitivity: study - http://technology.canoe.ca/Gaming/News/2014/06/30/21775831-relaxnews.html07/07/2014 - 12:37pm
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Cheater87Australia to get stricter game regualtion? http://mmgn.com/ps4/news--australia-s-tyrannical-game-censorship-legisl07/05/2014 - 1:53pm
MaskedPixelanteNo, I'm just saying that, were Ubisoft to shut down, the only thing of value lost would be Ubiart.07/05/2014 - 9:38am
 

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