Armed Forces Turn to Augmented Reality for Recruiting

June 8, 2010 -

The U.S. Air Force and U.S. Army have each debuted marketing efforts spearheaded by augmented reality.

The Army’s Race for Strength Challenge—available online, and in kiosk form at select NASCAR events—allows gamers to pilot the Army-sponsored left-hand turn vehicle piloted by Ryan Newman. Online users will be prompted to print out an image of Newman’s Impala (PDF) to utilize as a virtual steering wheel, in conjunction with a webcam, to control the car onscreen. In the race Newman’s car will compete against MRAP and Stryker armored vehicles.

The racing game is said to be “an extension of the U.S. Army's continuing effort to showcase its high-tech skills training and the various options and career opportunities it offers.”

The Air Force’s entry is dubbed Command Center Alpha, and is part of a mobile marketing tour which kicked off earlier this year. This AR experience will let users enter the “sci-fi world of the Air Force." It’s hoped that this experience will help demonstrate that high-technology, once thought to be just science-fiction, is actually in use by the Air Force today.


Comments

Re: Armed Forces Turn to Augmented Reality for Recruiting

*Waiting for those anti-game and anti-army groups to yap about how US Army are using augmented reality to get kid into army and claim it's a video game*

So the army are still doing video game and now they have created something out of a sci-fi.  I like to see that for myself since I'm a big Sci-Fi fan. 

 

Re: Armed Forces Turn to Augmented Reality for Recruiting

It ain't the “sci-fi world of the Air Force" until the Air Force becomes the Space Force. In the meantime, most Air Force recruits will find themselves doing such sci-fi stuff as guarding a gate, watching a TV monitor for 4 hours, or fixing a hummvee.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
IronPatriotI see that Mattsworkname fails to discredit a single fact about TotalBiscuit's LIES posted on medium.com, so he tries to dicredit ALL of medium.com. Logical failure.08/04/2015 - 12:23am
benohawkAnyone else play Duck Game? I've dumped 7 hours into it in the last few weeks and could do with not needing to just join random lobbies08/04/2015 - 12:21am
MattsworknameAndrew: Im in arizona, were still jazzed about randy johnson making the hall of fame08/04/2015 - 12:20am
MattsworknameChris goes after Anita regarding fallout shelter https://www.youtube.com/watch?v=MhYQBPFub5M08/04/2015 - 12:18am
Andrew EisenSo... how about those Dodgers, eh?08/04/2015 - 12:17am
MattsworknameIP: i'll take TB over you any day08/04/2015 - 12:09am
IronPatriotDocMelon, that sounds like a good thing that you now know about TotalBiscuits pro-Gamergate lies. That's no flaw, that takes strength of character to accepts facts over lies.08/04/2015 - 12:06am
MattsworknameDoc: And you wonder why SJW has different meaning to those who arent andd SJW.08/04/2015 - 12:06am
DocMelonheadIP: figure it out.08/04/2015 - 12:05am
IronPatriotDocMelon, I think it's a good thing that you now understand how much TotalBiscuit has lied to give aid and comfort to Gamergaters against their victims.08/04/2015 - 12:05am
DocMelonheadMWN: I said "civil" as in IP might encounter someone that fits his/her style of discussion; I already met two of them there, one of which a former gamergate supporter.08/04/2015 - 12:04am
IronPatriotDocMelon, I am not interested in what you call your "flaws." I just want to know if you actually mean the things you say or not.08/04/2015 - 12:03am
MattsworknameIm not sure why, but I find his arguments wierdly compelling08/04/2015 - 12:02am
IronPatriotDocMelon, you claim that harassment is defined as "pressure" "to admit their own flaws" I did no such thing. I just asked you if you meant what you said.08/04/2015 - 12:01am
DocMelonheadGod, your predictable IP: Good night.08/04/2015 - 12:01am
Mattsworknamehttps://www.youtube.com/watch?v=mgbcBoBt-10 Chris ray gun discusses , or more specificly, counter points the New media on gamergate08/04/2015 - 12:01am
DocMelonheadBut you don’t give a damn IP: I even bet your comment will say:“LOL they failed to decredit any proof that Gamergate is a front to harass feminists and Social Justice Advocates, HILARIOUS!!!”08/04/2015 - 12:00am
MattsworknameDoc: What part of his actions makes you think IP wants CIVIL discourse08/04/2015 - 12:00am
DocMelonheadThis subreddit, despite its name, is a neutral ground in which gamergate supporters and denouncers argue in a "civil" debate on the legitimacy of the "movement"08/03/2015 - 11:56pm
MattsworknameAlso, the storify link shows no actual direction , just alot of anonimous jerks being jerks. hardly proof of a coordinated effort, given that gg never had leaders or a cohesive organgization outside of kotaku in action as far as I know]08/03/2015 - 11:56pm
 

Be Heard - Contact Your Politician