Armed Forces Turn to Augmented Reality for Recruiting

June 8, 2010 -

The U.S. Air Force and U.S. Army have each debuted marketing efforts spearheaded by augmented reality.

The Army’s Race for Strength Challenge—available online, and in kiosk form at select NASCAR events—allows gamers to pilot the Army-sponsored left-hand turn vehicle piloted by Ryan Newman. Online users will be prompted to print out an image of Newman’s Impala (PDF) to utilize as a virtual steering wheel, in conjunction with a webcam, to control the car onscreen. In the race Newman’s car will compete against MRAP and Stryker armored vehicles.

The racing game is said to be “an extension of the U.S. Army's continuing effort to showcase its high-tech skills training and the various options and career opportunities it offers.”

The Air Force’s entry is dubbed Command Center Alpha, and is part of a mobile marketing tour which kicked off earlier this year. This AR experience will let users enter the “sci-fi world of the Air Force." It’s hoped that this experience will help demonstrate that high-technology, once thought to be just science-fiction, is actually in use by the Air Force today.


Comments

Re: Armed Forces Turn to Augmented Reality for Recruiting

*Waiting for those anti-game and anti-army groups to yap about how US Army are using augmented reality to get kid into army and claim it's a video game*

So the army are still doing video game and now they have created something out of a sci-fi.  I like to see that for myself since I'm a big Sci-Fi fan. 

 

Re: Armed Forces Turn to Augmented Reality for Recruiting

It ain't the “sci-fi world of the Air Force" until the Air Force becomes the Space Force. In the meantime, most Air Force recruits will find themselves doing such sci-fi stuff as guarding a gate, watching a TV monitor for 4 hours, or fixing a hummvee.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
TechnogeekKaylaKaze: I fail to see how "that key was obtained via theft by deception" isn't fradulent.05/22/2015 - 8:46pm
Wonderkarp*Sippin on Long Island Iced Tea*05/22/2015 - 8:24pm
james_fudgeIT was all me. I broke the site. Send your hatemail!05/22/2015 - 8:15pm
KaylaKazeESO banning people for buying thier game when it was cheap, claiming fraud. http://www.reddit.com/r/elderscrollsonline/comments/36womu/deactivation_of_fraudulently_obtained_esotu_game/05/22/2015 - 5:29pm
Matthew Wilsonwtf? wounder if its time for a site redo with modern tech. somthing cheap like the latest version of word press.05/22/2015 - 5:27pm
Andrew EisenJames pasted my copy into a new story for me and the crappy Word formatting it inherited broke the site.05/22/2015 - 5:21pm
Andrew EisenHere's what happened: some weird bug is preventing me from uploading an article pic. Stories can't be saved with out pics so I couldn't write a story. So, I wrote it in Word and pasted the text into an email and forwarded it to James.05/22/2015 - 5:21pm
Goth_SkunkThanks E-Zeek.05/22/2015 - 5:09pm
E. Zachary KnightI fixed the shoutbox. Everyone thank me now. Or not. I don't care either way.05/22/2015 - 5:07pm
ZippyDSMleeShout box sttasahhppppp!!05/22/2015 - 10:47am
Andrew EisenOh, here it is. I thought it was gone. Yeah, I'm experiencing the same issue. Sent a note to tech.05/22/2015 - 10:43am
E. Zachary KnightAnyone else have the shout box pushed down to the bottom of the site?05/22/2015 - 10:38am
MattsworknameAndrew and EZK help me pull back a bit , still working on it05/22/2015 - 7:06am
ConsterI think IP is the only person here who doesn't think IP needs to dial it back several levels.05/22/2015 - 6:14am
Mattsworknamehttp://www.foxnews.com/politics/2015/05/22/fec-backs-off-flirtation-with-regulating-internet/05/22/2015 - 1:34am
MattsworknameWell, on another subject, Saw this, and while I know it's fox news, thuoght I should share it05/22/2015 - 1:34am
MechaCrashYeah, even I think IP needs to dial it back.05/22/2015 - 12:35am
Mattsworknamesays05/21/2015 - 11:17pm
MattsworknameRE doc, everyone has a tendancy to let emotion get ahead of them, especially in an annoymous forum like the web. We have have those moments. Ip however has nothing but those moments. it's why I stopped responding to him, regardless of what he thinks or05/21/2015 - 11:17pm
DocMelonheadNo offense, but I see your behaviors in the comment sections uncalled for.05/21/2015 - 8:51pm
 

Be Heard - Contact Your Politician