First Online Pass Enabled Game in Stores

June 8, 2010 -

The first test of EA's Online Pass begins soon, with Tiger Woods PGA Tour 11 in stores nationwide. Of course the real test won't begin until first-time buyers dump their shiny new copies of EA's golf game back into retails stores like GameStop and used game buyers either buy it or boycott it. In case you haven't been following EA's Online Pass, it is a serial code based system for Xbox 360 and PS3 sports games from EA Sports that charges used game buyers $10 to access online play.

While the industry and angry consumers await the results of this little experiment, Joystiq's Law of the Game points out that game publishers maybe playing with a fire they can't put out: government regulation. Here's a sample, though there are more points worth reading in the rest of this article:

Many of you may recall that I've mentioned the FTC's lingering desire to regulate more online content, as we've talked specifically about DRM and EULAs in the past. If the FTC is really looking to make a splash, all it needs are a few complaints about the Online Pass, especially related to multiplayer. Why multiplayer? The box will almost certainly list that as a game feature, and one of the things the FTC always focuses on is misleading advertisement or labeling. In fact, if anyone at EA is reading this, proper box text could be the difference between the FTC looking into the issue and choosing not to address the issue. Like so many other things, if other companies choose to start making similar systems mandatory for certain content and play types, then the probability that regulators get involved goes up significantly.

The one other important point made in the column is that Tiger Woods is not the real test for Online Pass; it is going to take a game like Madden to see whether or not Online Pass will fail and chances are that - if the FTC does look into this - it will be because some high profile individual or a player somehow connected with someone at the FTC will get burned by a used game.


Comments

Re: First Online Pass Enabled Game in Stores

I thought golf games would be hard enough to sell in the first instance, let alone second hand. The only thing worse is watching golf on television. Although I think it's a perfectly fun sport to play IRL.

Re: First Online Pass Enabled Game in Stores

As if tiger woods' name being on it was enough reason to not purchase it.

Re: First Online Pass Enabled Game in Stores

Yeah, who in their right mind would want to play a game starring one of the most elite sportsmen of the modern era, a man who was named athlete of the decade by the Associated Press, especially now that it's come to light that he's sunk enough hole-in-ones to take a run at Wilt Chamberlain's record?

Do you find the oxygen gets a little thinner up there on your high horse? ;D

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Fangamer

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Fangamer

Re: First Online Pass Enabled Game in Stores

There's the rub: the best way to avoid an FTC smackdown is to prominently print, on the box, that online play requires an extra $10 -- which is exactly what you DON'T want to do if you want people to buy your game.

Re: First Online Pass Enabled Game in Stores

A self imposed catch 22. Either they don't put it on the box and get in trouble wit hthe FTC, or they face the wrath of customers who take the time to read the box.

Re: First Online Pass Enabled Game in Stores

They'll probably put it on the box, in small print, somewhere near the bottom.  Lost amidst a sea of other legal notices they feel they have to put there to cover their butts.

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Chris Kimberley

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Chris Kimberley

 
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Wonderkarpthe people who caused those events were sick mentally disturbed individuals, Not people with Political Differences or Gamers. and in comparison, a Bomb Threat is NOTHING compared to Real Child Murder. I hope you choke on your own Bile05/28/2015 - 5:40am
WonderkarpI'm calling you out in public, MechaRash. What you said in the Gaming for Everyone News Post was DISGUSTING. In No way has Gamergate, OR Gamers in General ever been involved in a School Shooting Nor will they ever05/28/2015 - 5:38am
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MattsworknameI feel ups should have a hard line expiration date. if a company doesn't use them for ten years they have to put it on the market or make it open source05/27/2015 - 11:34pm
MechaCrashPride does play a factor. If you sell an IP to someone, and they make a ton of money off it, it makes you look like a tool: why didn't YOU make that money? Better to sit on it than be embarassed that way.05/27/2015 - 10:58pm
ZippyDSMleeAS far as I understand it the suits think sitting on a an IP till the time is right is more profitable than tradeing it around.....hevean forbit soemone use soemthing to make money with....05/27/2015 - 9:58pm
Andrew EisenOh, there's also the Facebook page.05/27/2015 - 4:29pm
hidannikOkay :( Guess I'll just have to YouTube it when I've caught up on all the other podcasts.05/27/2015 - 4:13pm
Andrew EisenI honestly don't know. The show is on my YouTube channel and we promote it here on the site every week.05/27/2015 - 4:11pm
hidannikIs there nothing a podcast app can key on?\05/27/2015 - 4:09pm
Andrew EisenYeah, we lost Libsyn quite some time ago. As such, no RSS or iTunes. We're working on finding a new (and cost effective) home but it's been really slow going.05/27/2015 - 4:07pm
hidannikThe last one on that feed was Feb 905/27/2015 - 4:05pm
hidannikThe feed is at superpac.libsyn.com05/27/2015 - 4:05pm
hidannikI ask because it hasn't shown up in my PocketCasts feed in a while. (I'm currently a month behind)05/27/2015 - 4:02pm
E. Zachary KnightAE, Loved your mom as the guest on your 30 Days of Netflix series. She is one interesting lady.05/27/2015 - 3:47pm
E. Zachary Knighthidannik, If you mean on iTunes, we are working to get it back up there soon. Otherwise, the show must go on. We record live every Saturday at 8pm Central05/27/2015 - 3:47pm
Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
 

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