Devil in the Details: EA's Gun Club

June 15, 2010 -

Yesterday EA announced the Gun Club, a rewards program that will give fans of its shooter games special perks like early access to betas, news, inside information from game developers, in-game content unlocks, and early access to demos. The program launched yesterday and begins with Battlefield: Bad Company 2 and the Medal of Honor game.

EA says that this new rewards program shows appreciation to fans for their loyalty and adds value to the "entertainment experience."

At first glance you might think this whole program is free, and it is value-added if you buy EA's games new, but if you buy them new it will be a lot like BioWare's Cerberus Network. In short, if you want access to it from a used copy of EA's upcoming shooters it will cost you extra.

Here are the details from the "terms and conditions" section of the Gun Club FAQ:

What are the terms and conditions?

REQUIRES FULL RETAIL, NEW PURCHASE OF BATTLEFIELD: BAD COMPANY 2 (“BFBC2”) and MEDAL OF HONOR (“MOH”), WHERE THE OWNER HAS SUCCESSFULLY ENTERED THE VIP CODE INCLUDED IN THEIR COPY OF BFBC2 (ON PLAYSTATION 3 OR XBOX 360), OR PLAYED BCBC2 ONLINE IN A MULTIPLAYER SESSION (ON PC, WHERE USERS NEED NOT ENTER VIP CODE). OFFER NONTRANSFERABLE. REGISTRATION OF BFBC2 AND MOH WITH SAME EA ACCOUNT REQUIREDCUSTOMERS WILL RECEIVE EARLY ACCESS TO THE M24 MULTIPLAYER UNLOCK IN MOH AUTOMATICALLY WHEN PLAYING WITH THE SAME EA ACCOUNT AS USED FOR BFBC2. OFFER MAY NOT BE SUBSTITUTED, EXCHANGED, SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR SERVICES. MAY NOT BE COMBINED WITH ANY OTHER OFFER, GIFT CARD, REBATE OR DISCOUNT COUPON. VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW. INTERNET CONNECTION AND EA ACCOUNT REQUIRED. EA MAY RETIRE ONLINE FEATURES AFTER 30 DAYS NOTICE POSTED ON www.ea.com/2/service-updates. EA ONLINE PRIVACY POLICY AND TERMS OF SERVICE CAN BE FOUND AT www.ea.com.

Comments

Re: Devil in the Details: EA's Gun Club

This seems completely fine to me. After all, chances are that after a while those used games will already have someone registered in the gun club with them.

Re: Devil in the Details: EA's Gun Club

I think you mean "but if you buy them used it will be a lot like BioWare's Cerberus Network".

Re: Devil in the Details: EA's Gun Club

So gamers buying used games has to paid for VIP code to be part of the gun club while gamers that get the games new get in free? Dosn't seem any different from EA's current project $10.

http://www.magicinkgaming.com/

Re: Devil in the Details: EA's Gun Club

I disagree. There is a big difference from Online Pass. Online pass effectively cripples a used game, removing the ability to play multiplayer without a fee. Online Pass removes an existing feature of the game that was present at launch. Gun Club is a bonus for buying new. It doesn't effect your ability to play the game you've bought at all. It limits your ability for early access to betas and demos. I think this is fine, incentives for buying new are fine, crippling existing features of a game are not.
 
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Matthew WilsonSF have to build upwards they have natural growth limits. they can not grow outwards. ps growing outwards is terable just look at Orlando or Austin for that.04/16/2014 - 4:15pm
ZippyDSMleeIf they built upward then it would becoem like every other place making it worthless, if they don't build upward they will price people out making it worthless, what they need to do is a mix of things not just one exstreme or another.04/16/2014 - 4:00pm
Matthew Wilsonyou know the problem in SF was not the free market going wrong right? it was government distortion. by not allowing tall buildings to be build they limited supply. that is not free market.04/16/2014 - 3:48pm
ZippyDSMleeOh gaaa the free market is a lie as its currently leading them to no one living there becuse they can not afford it makign it worthless.04/16/2014 - 3:24pm
Matthew WilsonIf you have not read http://arstechnica.com/gaming/2014/04/introducing-steam-gauge-ars-reveals-steams-most-popular-games/ you should. It is a bit stats heavy, but worth the read.04/16/2014 - 2:04pm
Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
 

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