Devil in the Details: EA’s Gun Club

Yesterday EA announced the Gun Club, a rewards program that will give fans of its shooter games special perks like early access to betas, news, inside information from game developers, in-game content unlocks, and early access to demos. The program launched yesterday and begins with Battlefield: Bad Company 2 and the Medal of Honor game.

EA says that this new rewards program shows appreciation to fans for their loyalty and adds value to the "entertainment experience."

At first glance you might think this whole program is free, and it is value-added if you buy EA’s games new, but if you buy them new it will be a lot like BioWare’s Cerberus Network. In short, if you want access to it from a used copy of EA’s upcoming shooters it will cost you extra.

Here are the details from the "terms and conditions" section of the Gun Club FAQ:

What are the terms and conditions?

REQUIRES FULL RETAIL, NEW PURCHASE OF BATTLEFIELD: BAD COMPANY 2 (“BFBC2”) and MEDAL OF HONOR (“MOH”), WHERE THE OWNER HAS SUCCESSFULLY ENTERED THE VIP CODE INCLUDED IN THEIR COPY OF BFBC2 (ON PLAYSTATION 3 OR XBOX 360), OR PLAYED BCBC2 ONLINE IN A MULTIPLAYER SESSION (ON PC, WHERE USERS NEED NOT ENTER VIP CODE). OFFER NONTRANSFERABLE. REGISTRATION OF BFBC2 AND MOH WITH SAME EA ACCOUNT REQUIREDCUSTOMERS WILL RECEIVE EARLY ACCESS TO THE M24 MULTIPLAYER UNLOCK IN MOH AUTOMATICALLY WHEN PLAYING WITH THE SAME EA ACCOUNT AS USED FOR BFBC2. OFFER MAY NOT BE SUBSTITUTED, EXCHANGED, SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR SERVICES. MAY NOT BE COMBINED WITH ANY OTHER OFFER, GIFT CARD, REBATE OR DISCOUNT COUPON. VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW. INTERNET CONNECTION AND EA ACCOUNT REQUIRED. EA MAY RETIRE ONLINE FEATURES AFTER 30 DAYS NOTICE POSTED ON www.ea.com/2/service-updates. EA ONLINE PRIVACY POLICY AND TERMS OF SERVICE CAN BE FOUND AT www.ea.com.

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone

Comments are closed.