Second-hand game reseller and buyer, Game Trading Technologies, filed an S-1 with the Securities and Exchange Commission today for a common stock offering. Game Trading Technologies is in the business of bulk acquisition, repacking and re-selling used video games to larger retailers. The company is rumored to be rumored to be driving Best Buy's new used games business. Game Trading Technologies will be traded on the OTCBB under GMTD.
Speaking to MCV, Lazard Capital analyst Colin Sebastian had a number of interesting thoughts on the company. For one, he believes that "the move sheds some light on efforts by traditional and big box retailers to buy and sell used games." He also believes that GTT is partnering with large, national retailers to drive awareness and adoption of used game trading among mainstream consumers, and in the process broaden the market for used games."
Sebastian also says that the company already has relationships with several national retail chains in place already including Wal-Mart, Best Buy, Toys-R-Us, and 7-11, among others, and is likely a contributor to Best Buy’s recent used game trial in 72 stores.
According to figures from GTT, there are "more than 3.4bn units of pre-owned video game products that are suitable for trading in the United States."
No doubt GameStop is watching these developments very carefully, as are publishers looking for ways to make money off a market they feel they have been shut out of.