MIA: Apple at E3

June 21, 2010 -

The latest edition of LA Times technology blog makes a valid point about Apple's presence at E3: their really wasn't one. No big presser, no games on the show floor, and very few third-party titles being shown at any booths. That doesn't mean that game publishers and developers aren't developing the games, it just means that they apparently didn't think it was all that important to show them off, I guess.

Two big publishers - EA Mobile and Disney Mobile had small presences by the Times' accounting but they were mere afterthoughts to spaces dedicated to games like TRON, Battlefield, Medal of Honor and Epic Mickey. But it really brings in to focus the fact that Apple doesn't "seem to" care all that much about gaming.

Disney Mobile sees the iPad and iPhone market growing and wants to be in the space: "In their overall budget we're much smaller, but I think it's something that Disney really sees as big and growing," Disney Mobile's Tom Smith told the LA Times. "They want to be there. They want to be showing all of these great brands on these great devices."

While E3 attendees stood in line to check out the Medal of Honor and other games in EA's line-up, EA Mobile personnel marched around the exhibit, armed with iPads and iPod Touches, to distract folks. A weird way to get people's attention, for sure.

"The iPad gets overshadowed," Philip Cohen, one of those E3 operatives for EA Mobile, told the Times. "Handheld systems get lost in the excitement of flat screens, loud sounds and big flashy graphics."

But perhaps the main reason that Apple paid no heed to the biggest gaming event in the world its CEO Steve Jobs doesn't quite understand it himself. During the All Things Digital's D8 conference in L.A. this month he said that the iPhone and iPod Touch "created a new class of gaming" but that that class was a "subset of casual gaming."

That description isn't likely to inspire development studios inside big companies like EA and Ubisoft, even though all can see the potential of the iPhone or iPad as a powerful gaming systems..

Source: latimesblogs.latimes.com

Posted in

Comments

Re: MIA: Apple at E3

Heh, you'd figure they'd be there braggin about getting steam.

I won't be surprised if Jobs thinks his company and hardware are somehow too good for E3.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
Matthew Wilsonis it any good?07/28/2014 - 9:36pm
Papa Midnight"Love Child" on HBO -- anyone else watching this?07/28/2014 - 9:27pm
MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
MaskedPixelanteOK, so my brief research looking at GameFAQs forums (protip, don't do that if you wish to keep your sanity intact.), the 3DS doesn't have the power to run anything more powerful than the NES/GBC/GG AND run the 3DS system in the background.07/28/2014 - 11:01am
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
 

Be Heard - Contact Your Politician