MIA: Apple at E3

June 21, 2010 -

The latest edition of LA Times technology blog makes a valid point about Apple's presence at E3: their really wasn't one. No big presser, no games on the show floor, and very few third-party titles being shown at any booths. That doesn't mean that game publishers and developers aren't developing the games, it just means that they apparently didn't think it was all that important to show them off, I guess.

Two big publishers - EA Mobile and Disney Mobile had small presences by the Times' accounting but they were mere afterthoughts to spaces dedicated to games like TRON, Battlefield, Medal of Honor and Epic Mickey. But it really brings in to focus the fact that Apple doesn't "seem to" care all that much about gaming.

Disney Mobile sees the iPad and iPhone market growing and wants to be in the space: "In their overall budget we're much smaller, but I think it's something that Disney really sees as big and growing," Disney Mobile's Tom Smith told the LA Times. "They want to be there. They want to be showing all of these great brands on these great devices."

While E3 attendees stood in line to check out the Medal of Honor and other games in EA's line-up, EA Mobile personnel marched around the exhibit, armed with iPads and iPod Touches, to distract folks. A weird way to get people's attention, for sure.

"The iPad gets overshadowed," Philip Cohen, one of those E3 operatives for EA Mobile, told the Times. "Handheld systems get lost in the excitement of flat screens, loud sounds and big flashy graphics."

But perhaps the main reason that Apple paid no heed to the biggest gaming event in the world its CEO Steve Jobs doesn't quite understand it himself. During the All Things Digital's D8 conference in L.A. this month he said that the iPhone and iPod Touch "created a new class of gaming" but that that class was a "subset of casual gaming."

That description isn't likely to inspire development studios inside big companies like EA and Ubisoft, even though all can see the potential of the iPhone or iPad as a powerful gaming systems..

Source: latimesblogs.latimes.com

Posted in

Comments

Re: MIA: Apple at E3

Heh, you'd figure they'd be there braggin about getting steam.

I won't be surprised if Jobs thinks his company and hardware are somehow too good for E3.

 
Forgot your password?
Username :
Password :

Poll

Who's responsible for crappy Netflix performance on Verizon?:

Shout box

You're not permitted to post shouts.
james_fudgePlease use the comments section for bitching about specific articles :) We do read them, after all.07/23/2014 - 10:52am
Andrew EisenThat's unfair but thank you for the tip on the Reddit thread containing the Kickstarter message to backers. The article has been updated.07/23/2014 - 10:50am
SleakerHere's the message Areal backers recieved from Kickstarter: http://www.reddit.com/r/Games/comments/2beqlc/areal_kickstarter_suspended/07/23/2014 - 8:52am
Sleaker@MW - I still think Cogent/Level3 hookups were lacking prior to the comcast switch, but I do think verizon is being dumb here.07/23/2014 - 12:06am
Andrew EisenOf course it's a question. It's got a question mark and everything!07/22/2014 - 6:43pm
Matthew WilsonHate to say it, but that poll is not even a question. there is too much evidence that points to Verizon. http://www.extremetech.com/computing/186576-verizon-caught-throttling-netflix-traffic-even-after-its-pays-for-more-bandwidth07/22/2014 - 6:23pm
Andrew EisenHuh. The new Battlefield has been delayed to early next year. Are you feeling okay, EA? http://blogs.battlefield.com/2014/07/bfh-will-launch-2015/07/22/2014 - 6:11pm
SleakerWest End Games - Areal developers just got their Kickstarter suspended. Might want to dump that 'fully funded' status.07/22/2014 - 12:08pm
MaskedPixelanteHas anyone who bought it gotten their Sims 2 Ultimate Edition upgrade yet? Still waiting on mine, especially since they're supposed to be out by today.07/22/2014 - 10:45am
IanCDynasty Warriors 8 for the PS4 finally has the option to turn off the OTT depth of field that made the game look like a blurry mess. Only a few months behind the JP version patch...07/22/2014 - 10:17am
NeenekoI see nothing in Section 111 that would exclude IP transmission. It even explicitly includes 'other transmission methods'07/22/2014 - 9:28am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/07/19/ruling_aereo_is_not_a_cable_company07/22/2014 - 8:13am
ZippyDSMleelul what?07/22/2014 - 7:53am
ZippyDSMleehttp://arstechnica.com/gaming/2014/07/bungie-cross-generation-destiny-wouldnt-be-fair-to-low-res-players/07/22/2014 - 7:53am
MaskedPixelantehttp://www.joystiq.com/2014/07/22/wii-u-update-adds-system-to-system-transfers/ The latest Wii U update allows you to do the system transfer between two Wii Us. Still not true accounts, but getting there.07/22/2014 - 7:39am
Papa MidnightSpeculation from PC Gamer. Don't hold your breath. http://www.pcgamer.com/2014/07/21/microsoft-job-listing-says-nice-things-about-pc-gaming-isnt-clear-if-it-means-them/07/21/2014 - 5:58pm
MaskedPixelanteI dunno, it's probably Vevo powertripping.07/21/2014 - 5:52pm
Andrew EisenMP - Makes you wonder what the intention behind the removal was. Stop the RickRolls? Yeah, like removing that one video is going to make a difference.07/21/2014 - 3:27pm
MaskedPixelantehttp://www.billboard.com/articles/business/digital-and-mobile/6165313/youtube-blocks-original-rickroll-video Moment of silence, the original Rickroll video has been blocked in many regions.07/20/2014 - 3:53pm
 

Be Heard - Contact Your Politician