Activision: 70 Percent of Income Comes From Non-Console Games

June 22, 2010 -

Speaking to the Wall Street Journal, Activision CEO Bobby Kotick said that he is confident that the company's online strategy will help it to weather the storm as sales models shift from disc-based to digital. He also added that 70 percent of the company's operating profit comes from "non-console based video games."

For a better understanding of what that means, a quote:

"Today, probably 70 percent of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn't really get us too concerned." Operating income for Activision's January-March 2010 quarter alone was $511 million.

While one might want to tie that number to DLC sales from games like Call of Duty Modern Warfare 2, but a spokesperson for the company told Gamasutra that Kotick's statement doesn't include console based content of any kind. Maryanne Lataif, VP of corporate communications for Activision Blizzard, told Gamasutra in a phone call that "non-console-based video games" means just that.

So, as you have probably already guess 70 percent of Activision's operating profits comes from World of Warcraft.

There are other "non-console-based" Activision games that might be counted in this category like iPhone titles and PC games, but those pale in comparison to the juggernaut that is World of Warcraft. Lataif added that merely five years ago DLC and subscription-based services weren’t as popular as they are today, and that monthly volatility at retail is now less impactful than in the past."

Kotick is keen to bring some of the company's biggest franchises online and repeat the wild success of World of WarCraft. If he has his way we may eventually see the company's second biggest franchise, Call of Duty, coming to a computer near you - for a monthly fee. But in the interim the company is preparing for Blizzard's next big game, StarCraft II, complete with a revamped Battle.net. That will surely add to the company's "non-console game" profit.

Source: Gamasutra


Comments

Re: Activision: 70 Percent of Income Comes From Non-Console ...

Well jeez, maybe they had beter stop proclaiming the death of PC gaming and embrace pc gamers instead of treating them all like criminals with overbearing DRM schemes that do nothing but punish their prescious 70%.

But I'm not bitter, no sir!

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
PHX Corp@Jessy I actually saw it on gamespot, seems that Nintendo accidently turned Samus into a Badass11/23/2014 - 9:28pm
Jessy HartAnybody else see the Samus Amiibo with 2 arm canons?11/23/2014 - 9:10pm
Andrew EisenNeo - If you're not bleeding then it's probably not you who needs to go to the doctor.11/23/2014 - 5:45pm
Wonderkarpgood. that kind of behavior is unnecessary.11/23/2014 - 5:44pm
WonderkarpGeorgina Young - Are Video Games Sexist? https://www.youtube.com/watch?v=rX9LV4GuG9E11/23/2014 - 5:43pm
ZippyDSMleehttp://deadspin.com/starcraft-player-says-hell-rape-opponent-is-booted-f-1662346891/+Fahey11/23/2014 - 5:40pm
Wonderkarphttps://www.youtube.com/watch?v=O4a9tMGSTG411/23/2014 - 5:32pm
WonderkarpDan Vavra of Warhorse Studios at the Nordic eCommerce Summit 2014 on Game Journalism and why ethics are important11/23/2014 - 5:27pm
WonderkarpGame Dev Ashley Ross on the Block/Blacklist https://www.reddit.com/r/KotakuInAction/comments/2n603f/thoughts_on_the_recent_igdaggautoblocker_incident/11/23/2014 - 5:25pm
Wonderkarpwhich is interesting cause this the first one 100% made by 2k games after the THQ buy11/23/2014 - 4:17pm
Wonderkarpbleh. the more I play WWE 2k15 on PS4, the more I get disappointed.11/23/2014 - 4:09pm
Neo_DrKefkaIt happened around 1030 this morning. I was not blooding because blood was on my hands11/23/2014 - 3:50pm
Andrew EisenThat depends on a lot. Were you bleeding at the time you requested to leave or did you want to leave work to go to the doctor over an incident that happened on a different day that you didn't file an incident report for?11/23/2014 - 3:21pm
Neo_DrKefkaThat would be a major OSHA violation correct?11/23/2014 - 1:54pm
Neo_DrKefkaOff topic but I was at work and went over to the first aid kit to get some eye drops. I look at my hand and noticed blood on my hands. My employers said their is no incident report and they won't send me to see a doctor and that I am abandoning my job.11/23/2014 - 1:54pm
MaskedPixelanteThe more I hear about AC Unity being rushed out, the more I think Ubisoft was telling the truth about why they couldn't add female co-op models.11/23/2014 - 1:14pm
IanCI wouldnt say the 360/PS3 version were superior. They were different games.11/23/2014 - 11:49am
MechaTama31It's hard to rank my top 5 against eachother, but they would include Ghostbusters, Back to the Future (all of it), Monty Python and the Holy Grail, The Shawshank Redemption, and The Princess Bride.11/23/2014 - 11:09am
Andrew EisenTrue, but I liked the fact that rather than do a crappy looking version of the PS3/360 version, it went with an art style more suited to the Wii's strengths.11/23/2014 - 12:26am
Wonderkarpif I had the money, I'd buy one of those expensive proton pack replicas11/22/2014 - 11:25pm
 

Be Heard - Contact Your Politician