Activision: 70 Percent of Income Comes From Non-Console Games

June 22, 2010 -

Speaking to the Wall Street Journal, Activision CEO Bobby Kotick said that he is confident that the company's online strategy will help it to weather the storm as sales models shift from disc-based to digital. He also added that 70 percent of the company's operating profit comes from "non-console based video games."

For a better understanding of what that means, a quote:

"Today, probably 70 percent of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn't really get us too concerned." Operating income for Activision's January-March 2010 quarter alone was $511 million.

While one might want to tie that number to DLC sales from games like Call of Duty Modern Warfare 2, but a spokesperson for the company told Gamasutra that Kotick's statement doesn't include console based content of any kind. Maryanne Lataif, VP of corporate communications for Activision Blizzard, told Gamasutra in a phone call that "non-console-based video games" means just that.

So, as you have probably already guess 70 percent of Activision's operating profits comes from World of Warcraft.

There are other "non-console-based" Activision games that might be counted in this category like iPhone titles and PC games, but those pale in comparison to the juggernaut that is World of Warcraft. Lataif added that merely five years ago DLC and subscription-based services weren’t as popular as they are today, and that monthly volatility at retail is now less impactful than in the past."

Kotick is keen to bring some of the company's biggest franchises online and repeat the wild success of World of WarCraft. If he has his way we may eventually see the company's second biggest franchise, Call of Duty, coming to a computer near you - for a monthly fee. But in the interim the company is preparing for Blizzard's next big game, StarCraft II, complete with a revamped Battle.net. That will surely add to the company's "non-console game" profit.

Source: Gamasutra


Comments

Re: Activision: 70 Percent of Income Comes From Non-Console ...

Well jeez, maybe they had beter stop proclaiming the death of PC gaming and embrace pc gamers instead of treating them all like criminals with overbearing DRM schemes that do nothing but punish their prescious 70%.

But I'm not bitter, no sir!

 
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MattsworknameConster, I vet what your saying, but lets not bring up Baltimore, that place had a very bad week.05/03/2015 - 5:48pm
MattsworknameFair enough Infophile, regardless of my own issues with the gaming industry and press, im just sorta tired of the whole GG thing as it is. it just seems pointless now you know?05/03/2015 - 5:46pm
ConsterThe trolls hiding behind GG may be too busy pretending to be looters in Baltimore right now.05/03/2015 - 3:32pm
InfophileWhich is to say, GG isn't people writing articles about GG; it's the swarm of people lashing out. That's still going on, even if not as many articles are being written about it05/03/2015 - 7:32am
InfophileIt's not about the articles, but about the people receiving threats. Found an article from just last week which says Zoe Quinn is still receiving daily threats: http://www.bostonmagazine.com/news/article/2015/04/28/gamergate/05/03/2015 - 7:31am
Mattsworknameup hating the game industry on a more general level .05/03/2015 - 7:25am
MattsworknameIts funny, you know what i just realized, I love video games, and I hate the industry that has been forged around them. I hate the big name publishers, the press, all that jazz. But I still love gaming. that kinda sucks that I love games and still wind05/03/2015 - 7:25am
MattsworknameIt's like teh whole thing just went quiet.05/03/2015 - 6:28am
MattsworknameInfophile, I haven't really seen much activity either way, other then a few minor articles here or there, its like GG just sorta went dormant. I dont deny that I have some concerns with gaming press and industry, but I followed GG the last few months05/03/2015 - 6:28am
Infophile@Mattsworkname: It's more of a case that many media outlets have lost interest in their usual actions. "GamerGate still viciously harassing Zoe Quinn" isn't exactly news. Even if they are. *puts on sea lion hunting gear* Come at me, GG! I dare ya!05/03/2015 - 4:40am
MattsworknameAs much a I have some of the same concerns GG supposibly crusades against, i was really under the impression GG had sorta gone into dormantcy , it had been kinda quiet the last feww months05/02/2015 - 7:42pm
Matthew Wilsonhttps://www.youtube.com/watch?v=3bxcc3SM_KA if you guys haven't seen it, john oliver goes after patent trolls.05/02/2015 - 6:50pm
Matthew Wilsonwhile I dont like the guests, who ever did this is stupid. I can understand not liking GG, but come on.05/02/2015 - 6:17pm
Wonderkarpwell how about that shi.....poop05/02/2015 - 6:07pm
Andrew EisenKotaku caught it. Ran the story an hour ago. http://kotaku.com/gamergate-meetup-evacuated-after-apparent-threat-170176164505/02/2015 - 5:36pm
Wonderkarpevent was treading pretty hardcore on twitter last night. course thats just twitter. I'll agree with you if it does get reported05/02/2015 - 5:25pm
Andrew EisenAwkward wording on my part but "event" was referring to the bomb threat. It's silly to chastise mainstream press for not covering something that happened a mere 12 hours earlier, well after close of business on Friday, at a gathering very few knew about.05/02/2015 - 5:14pm
Wonderkarpthey arent "uppity" over the event not being covered. they are uppity over the harassment/bombthreats not being reported.05/02/2015 - 5:09pm
Andrew EisenWe've known that for quite a while now but I agree, completely cutting the feature is not a good move.05/02/2015 - 3:49pm
Matthew Wilsonhttp://www.vg247.com/2015/05/02/splatoon-multiplayer-online-shooter-wii-u/ excuse my language, but I call bullcrap. enough with this crap Nintendo its stupid.05/02/2015 - 3:27pm
 

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