AU Game Association Absorbs New Zealand Equivalent

The Interactive Software Association of New Zealand (ISANZ) has merged with Australia’s Interactive Games & Entertainment Association (iGEA).

ISANZ will adopt iGEA’s name, resulting in a single trade organization that now totals 22 companies, including the seven new additions from New Zealand. Citing research from GfK Retail and Technology, iGEA claimed that the 2009 videogame market cracked $2 billion in Australia and reached a record $170 million—an increase of 12 percent—in New Zealand.

iGEA Chairman Edward Fong stated, “There is great opportunity to collaborate and share our knowledge, insights and resources with our New Zealand team and we are very excited to have them on board.”

Former ISANZ president Mark Goodacre, now a Director for iGEA, added, “This strategic partnership will help ensure we remain relevant to our members on a local and international level.”

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