Study Looks at What Girls Want Out of Games

July 7, 2010 -

While girls generally prefer problem solving aspects of videogames, they are not opposed to violent content, if it contains humorous undertones.

Student Lotte Vermeulen, of Belgium’s Ghent University, surveyed 983 gamers as part of her study entitled Girls Gaming Versus Guys Gaming. Her results indicated that females played about eight hours of games per week, versus 17 hours for men, but she explained away the disparity by stating, “…games are still looked upon as boys’ toys and that they are mostly tuned to the interests of men.”

Fine, then what do women want in a videogame? Vermeulen reported that women want a game to “be logical and easy to use,” and the combination of keys or controls should “not be too complicated.”

Also:

Women tend to give up when the game is not that easy to handle. They are less motivated to sacrifice time to get the knack of the game. Therefore, they mostly opt for shorter and simpler games, such as casual and social games.

Females also seemed to prefer game environments that featured sharp and bright colors and expressed a fondness for games that allowed them to “choose their own assignments and to explore freely.”

Speaking to News.com.au, Vermeulen added, “They want video designers to give them more than just games about kittens and pink ribbons.”


Comments

Re: Study Looks at What Girls Want Out of Games

Oh well, there goes yet another female stereotype that I don't fit.

Re: Study Looks at What Girls Want Out of Games

I can't quite put my finger on it, but from some of the language in her study (or summary of the study), she doesn't sound like a gamer herself.

Re: Study Looks at What Girls Want Out of Games

 This has always been a topic of interest to me, and watching what various researches come up with is always kinda amusing.

Part of the difficulty of talking about the topic is that it is a moving target.   Much of what 'boys' vs 'girls' want out of games is dependent on when (and by proxy, how) they were raised and how games are viewed within their age range.

Though I also find it amusing that the single biggest change that can be made which will get more female gamers (at least at the moment) is simply having a good solid tutorial.....

Re: Study Looks at What Girls Want Out of Games

Theres more to the article

"She added boys liked playing games featuring beautiful, scantily-dressed women."

 
Well Thats a captain obivous remark from lotte vermeulen

 

Watching JT on GP is just like watching an episode of Jerry springer only as funny as the fights

America has just became its own version of the Jerry Springer Show after a bizarre moment in Florida involving a carnival worker.

Re: Study Looks at What Girls Want Out of Games

She evidently doesn't know sexism can go both ways.

Re: Study Looks at What Girls Want Out of Games

Put the picture of this guy in every single game and done. The female public will arise as the dominant demographic group on videogames.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

 But, then the Jacob fans would feel isolated.  

Re: Study Looks at What Girls Want Out of Games


Either that picture or this: http://smilegrl123.files.wordpress.com/2008/07/vampire_knight.jpg

 

Trust me, it'll get girls attention everytime.  Also throw in more video game with boy to boy thing, those thing attract girls a lot.

 

Re: Study Looks at What Girls Want Out of Games

 nah, your thinking anime fangirls... you have to think more along the lines of typical girls

Re: Study Looks at What Girls Want Out of Games


Anime fangirls play video game also, but what if they're not Twilight fan.  So you have to use other method.  Beside more girls read manga then guys do.  Sooooo

 

Re: Study Looks at What Girls Want Out of Games

Robert Pattinson TROLLS his own fans. For that, he's awesome in my book.

Re: Study Looks at What Girls Want Out of Games

The biggest trolling he can ever do to his fans, is that he is finally declaring "I´m gay, lol!". But then that would be the end of the human race due massive female suicide...

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

On the other hand, if it's not a total suicide, it could very well improve the gene pool, though it would certainly skew the gender balance signifigantly.

 
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MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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