Study Looks at What Girls Want Out of Games

July 7, 2010 -

While girls generally prefer problem solving aspects of videogames, they are not opposed to violent content, if it contains humorous undertones.

Student Lotte Vermeulen, of Belgium’s Ghent University, surveyed 983 gamers as part of her study entitled Girls Gaming Versus Guys Gaming. Her results indicated that females played about eight hours of games per week, versus 17 hours for men, but she explained away the disparity by stating, “…games are still looked upon as boys’ toys and that they are mostly tuned to the interests of men.”

Fine, then what do women want in a videogame? Vermeulen reported that women want a game to “be logical and easy to use,” and the combination of keys or controls should “not be too complicated.”

Also:

Women tend to give up when the game is not that easy to handle. They are less motivated to sacrifice time to get the knack of the game. Therefore, they mostly opt for shorter and simpler games, such as casual and social games.

Females also seemed to prefer game environments that featured sharp and bright colors and expressed a fondness for games that allowed them to “choose their own assignments and to explore freely.”

Speaking to News.com.au, Vermeulen added, “They want video designers to give them more than just games about kittens and pink ribbons.”


Comments

Re: Study Looks at What Girls Want Out of Games

Oh well, there goes yet another female stereotype that I don't fit.

Re: Study Looks at What Girls Want Out of Games

I can't quite put my finger on it, but from some of the language in her study (or summary of the study), she doesn't sound like a gamer herself.

Re: Study Looks at What Girls Want Out of Games

 This has always been a topic of interest to me, and watching what various researches come up with is always kinda amusing.

Part of the difficulty of talking about the topic is that it is a moving target.   Much of what 'boys' vs 'girls' want out of games is dependent on when (and by proxy, how) they were raised and how games are viewed within their age range.

Though I also find it amusing that the single biggest change that can be made which will get more female gamers (at least at the moment) is simply having a good solid tutorial.....

Re: Study Looks at What Girls Want Out of Games

Theres more to the article

"She added boys liked playing games featuring beautiful, scantily-dressed women."

 
Well Thats a captain obivous remark from lotte vermeulen

 

Watching JT on GP is just like watching an episode of Jerry springer only as funny as the fights

America has just became its own version of the Jerry Springer Show after a bizarre moment in Florida involving a carnival worker.

Re: Study Looks at What Girls Want Out of Games

She evidently doesn't know sexism can go both ways.

Re: Study Looks at What Girls Want Out of Games

Put the picture of this guy in every single game and done. The female public will arise as the dominant demographic group on videogames.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

 But, then the Jacob fans would feel isolated.  

Re: Study Looks at What Girls Want Out of Games


Either that picture or this: http://smilegrl123.files.wordpress.com/2008/07/vampire_knight.jpg

 

Trust me, it'll get girls attention everytime.  Also throw in more video game with boy to boy thing, those thing attract girls a lot.

 

Re: Study Looks at What Girls Want Out of Games

 nah, your thinking anime fangirls... you have to think more along the lines of typical girls

Re: Study Looks at What Girls Want Out of Games


Anime fangirls play video game also, but what if they're not Twilight fan.  So you have to use other method.  Beside more girls read manga then guys do.  Sooooo

 

Re: Study Looks at What Girls Want Out of Games

Robert Pattinson TROLLS his own fans. For that, he's awesome in my book.

Re: Study Looks at What Girls Want Out of Games

The biggest trolling he can ever do to his fans, is that he is finally declaring "I´m gay, lol!". But then that would be the end of the human race due massive female suicide...

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

On the other hand, if it's not a total suicide, it could very well improve the gene pool, though it would certainly skew the gender balance signifigantly.

 
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Matthew WilsonI have said it before net nutrality will not be made in to law until Google or Netflix is blocked, or they do what they did for sopa and pull their sites down in protest.04/23/2014 - 8:02pm
Andrew EisenGee, I guess putting a former cable industry lobbyist as the Chairman of the FCC wasn't that great of an idea. http://www.nytimes.com/2014/04/24/technology/fcc-new-net-neutrality-rules.html?_r=204/23/2014 - 7:26pm
Andrew EisenIanC - I assume what he's getting at is the fact that once PS3/360 development ceases, there will be no more "For Everything But Wii U" games.04/23/2014 - 5:49pm
Andrew EisenMatthew - Yes, obviously developers will eventually move on from the PS3 and 360 but the phrase will continue to mean exactly what it means.04/23/2014 - 5:45pm
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Matthew Wilson@Andrew Eisen the phrase everything but wiiu will be meaningless afer this year becouse devs will drop 360/ps3 support.04/23/2014 - 4:43pm
Andrew EisenFor Everything But... 360? Huh, not many games can claim that title. Only three others that I know of.04/23/2014 - 3:45pm
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InfophileIt had great RPGs because MS wanted to use them to break into Japan. (Which had the side-effect of screwing NA PS3 owners out of Tales of Vesperia. No, I'm not bitter, why do you ask?)04/23/2014 - 10:52am
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MaskedPixelantehttp://www.joystiq.com/2014/04/23/xbox-one-reaches-japan-on-september-4/ Just give it up, Microsoft. You're NEVER going to be big in Japan, especially now that the notoriously clunky in Japan Kinect is MANDATORY.04/23/2014 - 7:10am
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