China Bans "Vulgar" Game Adverts

July 8, 2010 -

China’s Ministry of Culture has grown weary of online game companies using vulgar, violent or profane tactics in order to lure consumers to purchase their titles, so it has banned the practice.

The BBC reports that, beginning next month, Chinese officials will be able to force website owners to delete any vulgar content employed in online promotions. Supposedly, one model named Shou Shou (pictured), who was recently embroiled in a sex video controversy, was asked to promote a role-playing game while another unnamed Japanese adult film star was being used to draw attention to the Game Warrior OL.

 “Social commentators” worried that the practice, though not illegal at the time, could “undermine the public's morals. “

The BBC added that, “The new policy has been covered widely in the state-controlled media and on websites here, accompanied of course by photos of the same scantily clad models who have upset the bureaucrats.” Who are we to break ranks?

Update: AFP adds a specific date for the implementation (August 1), while noting that users who sign up to play a game will also have to use "a valid identity card," after that date, a move which was alluded to earlier.


Comments

Re: China Bans "Vulgar" Game Adverts

She is cute. I would stop playing a video game to play with her but wait, is that not the goal of such policies?

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"The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

--------------------------------------------------------------------------- "The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

Re: China Bans "Vulgar" Game Adverts

Must. Find. Video.

Actually, I let China do China. Seeing as I don't live there and such. Still an interesting article.

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Re: China Bans "Vulgar" Game Adverts

What were they afraid men would do if they see these ads? Stop whatever they're doing and get their jollies in public? Maybe the government should just ride it out instead of predicting stuff when it comes to moral issues.

Gamesnooper

Re: China Bans "Vulgar" Game Adverts

Is any one really surprised? It's China. Nuff said. 

 

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

 
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Andrew EisenYes, the Wii U upscales but rendering in a higher resolution looks a hell of a lot better.08/01/2014 - 10:35pm
Andrew EisenIt's pretty. Lots of videos of it floating around. Just search "Xenoblade dolphin" and you'll find them.08/01/2014 - 10:32pm
ZippyDSMleeThe WII upscales tho. Matthew: It might be becue cartoonish desings do not age as fast as presudo realisim.08/01/2014 - 10:29pm
Matthew WilsonPeople who have run the Mario Galaxy games on a emulator have said they look better then most xb1/ps4 games when upscaled, so it would be interesting to see a upscaled version of Xenoblade08/01/2014 - 9:24pm
Andrew EisenHeck, it would probably sell better to newbies anyway. Even with its awesome art direction, the game looked dated when it came out years ago. I imagine an SD version would be a tougher sell.08/01/2014 - 8:55pm
Andrew EisenBecause it would be cool, would serve the game's fantastic art direction well and encourage people who've already played it to buy it again.08/01/2014 - 7:42pm
ZippyDSMleeWhy bother with an HD relese just repack the damn thing and promote it since it will play on the WIIU anyway....08/01/2014 - 7:04pm
Andrew EisenPlus, with Nintendo carrying the Wii U almost all by itself, it could help plug one of the unfortunately inevitable release schedule gaps.08/01/2014 - 3:23pm
Andrew EisenAn HD re-release would be cool though. It's a great game (and quite the looker, especially when up-rezzed) and more people should play it (the game had a limited release at a time when the Wii was all but dead an buried).08/01/2014 - 3:21pm
E. Zachary KnightSo no, people are not going to need to play the Wii game to undstand or enjoy the Wii U game.08/01/2014 - 1:27pm
E. Zachary KnightFrom what I understand, the two games have as much to do with eachother as Final Fantasy and Final Fantasy 2.08/01/2014 - 1:26pm
MaskedPixelanteIt's my secret hope that Nintendo announces Xenoblade HD to be released in the leadup to Xenoblade Chronicles X, or at least a mass market version of the first game so that people aren't going into this one blind.08/01/2014 - 12:40pm
PHX CorpI'm going to do a test stream later today, if anyone is intrested07/31/2014 - 2:40pm
Andrew EisenYes, I'm such a big Nintendo dork that I read Nintendo's quarterly financial reports.07/31/2014 - 2:09pm
Andrew EisenCool tidbit - Mario Kart 8 sales account for more than half of total Wii U software sales for the last quarter even though it was only available for the last third.07/31/2014 - 2:09pm
Andrew EisenStill a pretty cool promotion. Unfortunately for me, I'm not interested in purchasing Mario Kart 8 and I already owned or didn't want any of the free games on offer.07/31/2014 - 1:43pm
Andrew EisenInteresting that EU had 10 games to choose from while North America only had four.07/31/2014 - 1:41pm
MaskedPixelanteIt certainly worked, I probably would never have bought Mario Kart 8 if it didn't come with a free copy of Wind Waker HD.07/31/2014 - 1:14pm
Andrew EisenI imagine will see similar promotions like "Buy Mario Kart 8 get a download code for one of these specific games" but almost certainly not for all of its (however you would define) biggest releases.07/31/2014 - 11:24am
MaskedPixelanteI wonder if Nintendo is going to be doing "buy one get one free" promos for all their biggest releases going forward.07/31/2014 - 10:48am
 

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