China Bans "Vulgar" Game Adverts

July 8, 2010 -

China’s Ministry of Culture has grown weary of online game companies using vulgar, violent or profane tactics in order to lure consumers to purchase their titles, so it has banned the practice.

The BBC reports that, beginning next month, Chinese officials will be able to force website owners to delete any vulgar content employed in online promotions. Supposedly, one model named Shou Shou (pictured), who was recently embroiled in a sex video controversy, was asked to promote a role-playing game while another unnamed Japanese adult film star was being used to draw attention to the Game Warrior OL.

 “Social commentators” worried that the practice, though not illegal at the time, could “undermine the public's morals. “

The BBC added that, “The new policy has been covered widely in the state-controlled media and on websites here, accompanied of course by photos of the same scantily clad models who have upset the bureaucrats.” Who are we to break ranks?

Update: AFP adds a specific date for the implementation (August 1), while noting that users who sign up to play a game will also have to use "a valid identity card," after that date, a move which was alluded to earlier.


Comments

Re: China Bans "Vulgar" Game Adverts

She is cute. I would stop playing a video game to play with her but wait, is that not the goal of such policies?

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"The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

--------------------------------------------------------------------------- "The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

Re: China Bans "Vulgar" Game Adverts

Must. Find. Video.

Actually, I let China do China. Seeing as I don't live there and such. Still an interesting article.

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Re: China Bans "Vulgar" Game Adverts

What were they afraid men would do if they see these ads? Stop whatever they're doing and get their jollies in public? Maybe the government should just ride it out instead of predicting stuff when it comes to moral issues.

Gamesnooper

Re: China Bans "Vulgar" Game Adverts

Is any one really surprised? It's China. Nuff said. 

 

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

 
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ConsterDon't 'beauty rags' already get plenty of criticism?02/27/2015 - 9:02am
ZippyDSMleeEh still rather subjective… the haters would be better off going after teen and beauty rags and magazines than fiction, fiction follows reality and going after fiction tends to turn into a bullying fest’s… plus its fiction its unrealistic to start with….02/27/2015 - 1:10am
MechaTama31That's a pretty difficult anatomy to break.02/26/2015 - 11:09pm
MechaTama31"the way her animations repeatedly break her anatomy" <-- I'm sorry, but we are talking here about the woman who can roll up into a little ball and live to tell the tale, yes? ;)02/26/2015 - 11:09pm
Andrew EisenAs far as examples that could be culled from female game characters though, that one's pretty mild.02/26/2015 - 9:11pm
Andrew EisenNot as much the heels or the suit in and of themselves but certainly the way her animations repeatedly break her anatomy to show off her lady bits.02/26/2015 - 9:10pm
E. Zachary KnightWell, Samus's heels are certainly impracticable, but I wouldn't really call her Zero suit objectified. I don't really feel that the new Lara Croft is objectified either, but that is my subjective opinion.02/26/2015 - 9:08pm
Andrew EisenTomb Raider: No but we haven't seen much of anything yet. Samus: Yes.02/26/2015 - 9:07pm
ZippyDSMleeWould you call the new tomb raider objectified? WOuld Samus Aran from the new Smash bros be objectified?02/26/2015 - 9:02pm
WonderkarpI'm hoping they put the rest of the comic book ghostbusters in there. Ortiz and Rookie(From GB the game)02/26/2015 - 8:38pm
Wonderkarpghostbusters board game is doing great. getting close too a 3rd extra playable Character. Ron Alexander.02/26/2015 - 8:37pm
Andrew EisenSmurfette is not subjective. If there's more than one female character, it's not Smurfette. Anyway, as with everything on the list, Smurfette is, in and of itself, not necessarily a bad thing.02/26/2015 - 8:32pm
Andrew EisenI think there's 5 women (out of 15, I think) but other than one being a bit more "hippy" than the others, they pretty much all have the same body type. Especially when compaired to the huge variety of male body types.02/26/2015 - 8:31pm
Wonderkarpso I dont see Smurfette as a bad thing. Unless like all your female characters are Smurfette. remember the Smurfs also had Sassette02/26/2015 - 8:29pm
E. Zachary KnightOne good example of the larger issues is one Anita used in the presentation, Blizzard's Overwatch game. There are a dozen men in the game with a dozen body types. But there are only 4 women with 2 body types, but 3 of them have the same one.02/26/2015 - 8:28pm
Wonderkarpthe smurfette thing is subjective to how many female characters you have. Take Sonic for example. You have Amy, who is obvious smurfette, but there's several other female characters now without that. Including the original animated seriescomics with Sally02/26/2015 - 8:28pm
E. Zachary KnightAE. Very true. I think that is where I was going, but it didn't come out right. Jack Harkness is sexy but not objectified. Whereas, a women would have to be objectified in order to be "sexy" in most games.02/26/2015 - 8:26pm
E. Zachary KnightAnd as Andrew pointed out, there is a big difference between a sexualized man, and an idealized man. But for some reason, there is no distinction between women in games. For the most part.02/26/2015 - 8:25pm
Andrew EisenI think one of the issues we run into repeatedly with these conversations is the confusion over "sexy" and "sexually objectified."02/26/2015 - 8:24pm
E. Zachary KnightYet, for some reason, in orde rto have a sexualized women, she must be wearing lingerie or a bikini. Can't women be sexual and still dress for the job at hand?02/26/2015 - 8:24pm
 

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