Double Fine Productions founder Tim Schafer didn’t pull any punches when talking about Activision CEO Bobby Kotick at this week’s Develop Conference in the UK.
To be fair, as Crave notes, Schafer’s Brutal Legend game was originally going to be published by Activision before it merged with Blizzard. The game was dropped and eventually published by Electronic arts, which could have contributed to some of the bad taste in Schafer’s mouth.
Among Schafer’s comments on Kotick:
[Kotick] makes a big deal about not liking games, and I just don’t think that attitude is good for games in general. I just don’t think we’re an industry of widgets. We can approach it like we approach bars of soap, where you’re just trying to make the cheapest bar of soap.
I don’t think he’s great for the industry, overall. You can’t just latch onto something when it’s popular and then squeeze the life out of it and then move on to the next one. You have to at some point create something, build something.
Hopefully he’ll go back to another industry scene. He could go to an industry that makes more money. Ball bearings… something that suits his passions more. Weapons manufacturing?