Canadian game development firm Snow Day Games has just released its iPhone game Fly vs. Car and pledged to donate half of the profits from the sale of the title to the Child’s Play charity.
Snow Day was formed just this year and is helmed by “noted educator and games scholar” Matthew M. White. Commenting on the company’s charitable aspect White said, “Through working together with Child's Play across so many wonderful platforms, we can let gamers keep doing what they love to do, and at the same time give some help to the children who need it the most – I think that's incredible.”
White’s company will make quarterly cash deposits to Child’s Play, which in turn uses the funds to provide the occupants of children’s hospitals with toys and videogames.
Fly v. Car is available in the iTunes store for $0.99.