Sam Collins is the new "commercial manager" at UK-based trade group ELSPA. Collins is a 17 year veteran of the video game industry who has worked in sales and executive positions at Virgin, Domus and Midas. Most recently, Collins handled European sales for Midas Interactive Entertainment and Ghostlight Ltd.
In his new role as "Commercial Manager" Collins will help the trade industry that represents the video game industry in the UK and handles the ChartTrack retail sales research business rebrand itself as the Association for UK Interactive Entertainment. ELSPA hopes to complete its transition to UKIE by the end of this Summer.
"This is a crucial time for ELSPA as it supports its members and broadens its appeal to a wider audience, in line with changes in the interactive entertainment industry, said Collins."