Survey Says: Women Spend More on Virtual Goods

July 22, 2010 -

According to a survey from VGMarket, women spend more money than men when it comes to social gaming. The survey found that female gamers spent $15 more per year on "first-party purchases" in social games than men, and twice as much on in-game money. Women 25 years old and older in North America spent a lot more on virtual currency and items than men: overall spending was $80 for females and $60 for males, even though 78 percent of 2221 respondents were men.

The original survey also found that 75 percent of respondents had purchased digital goods within the last 12 months; but it only polled users of micro-transaction sites PlaySpan, its subsidiary Ultimate Game Card and Facebook currency service Spare Change. It should also be noted that the survey was commissioned by PlaySpan; later VGMarket removed the 75 percent statistic has now been removed from the survey, because it only sampled PlaySpan customers. While the survey's methodology was slightly exclusionary in its questioning and only offered a narrow look into spending habits on certain services, it's still of interest.

Other interesting data from the survey: the average respondent spent 23.7 hours a week playing games; an average of 8.4 social network games and 17 iPhone/iPod Touch games in a year; buying from the three sites mentioned earlier, respondents spent more money per year on items for social games than for any other genre - $50 compared to $40 for MMOs, $40 for free-to-play games and $20 for console games with online play.

Source: GI.biz, image credit financegeek.com.


Comments

Re: Survey Says: Women Spend More on Virtual Goods

Its true the few female friends I ahve had and most of thier friends on IMVU bought tons of crap for thier AV 0-o

 


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Re: Survey Says: Women Spend More on Virtual Goods

A friend of my brother's tends to buy the virtual goods for WoW a LOT, when he mentioned one she didn't have, her husband, whome he also knows, was furious.

Re: Survey Says: Women Spend More on Virtual Goods

Must. Resist. Misogynist. Comments.

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IanCI wouldnt say the 360/PS3 version were superior. They were different games.11/23/2014 - 11:49am
MechaTama31It's hard to rank my top 5 against eachother, but they would include Ghostbusters, Back to the Future (all of it), Monty Python and the Holy Grail, The Shawshank Redemption, and The Princess Bride.11/23/2014 - 11:09am
Andrew EisenTrue, but I liked the fact that rather than do a crappy looking version of the PS3/360 version, it went with an art style more suited to the Wii's strengths.11/23/2014 - 12:26am
Wonderkarpif I had the money, I'd buy one of those expensive proton pack replicas11/22/2014 - 11:25pm
Wonderkarpthats the wii version though. the PS3/360 version is far superior.11/22/2014 - 11:19pm
Andrew EisenOdd that there was no hose connecting the thrower to the backpack. Was there just no more horsepower left in the Wii to animate it? And did seriously no one on the dev or QA team notice the Ghostbusters patch on the player's sleeve was backwards?11/22/2014 - 11:17pm
Andrew EisenI played it one the Wii and rather liked it.11/22/2014 - 11:15pm
Neo_DrKefkaGhostbusters on the PS3 and Xbox is Ghostbusters III for me. It was a short but wonderful experience.11/22/2014 - 11:13pm
Andrew EisenGhostbusters is my number one but the other films in my top 5 are Blues Brothers, Nightmare Before Christmas, Little Shop of Horrors (the Frank Oz one) and Jaws.11/22/2014 - 11:05pm
Wonderkarpso interesting info about that blocklist I'm on https://pbs.twimg.com/media/B3GOLniCUAAnHbP.png11/22/2014 - 10:54pm
Wonderkarpspeaking of game swag, went to a GTAV midnight release at a gamestop. I was getting WWE2k15. First in line so I got 2 free posters and a free Los Santos Sherrif hat that doesnt fit my head. Still sits proudly on a shelf11/22/2014 - 10:34pm
Wonderkarpno pics though cause I'm going to be moving soon hopefully so I'm not too keen on working on it, other than buying some stuff.11/22/2014 - 10:33pm
WonderkarpGhostbusters, Alien, and Aliens make up my top 3 favorite films. Its not a Coincidence that Sigourney Weaver is my favorite Actress11/22/2014 - 10:31pm
Andrew EisenIf you do build a game room you're proud of, do post pics.11/22/2014 - 10:31pm
Andrew EisenGhostbusters! My favorite movie.11/22/2014 - 10:21pm
Wonderkarpthough not strictly games. I have Lightsabers mounted on the wall, and on a shelf you'll see the Infinity Gauntlet, the Ocarina of Time, a Sith Holocron, and some of my Ghostbusters Props11/22/2014 - 8:57pm
Wonderkarpswag of all kinds, Andrew. I'm trying to build a game room as impressive as AVGNs nerd room. I'm also trying to build a coffee table/storage space shaped like a NES Controller11/22/2014 - 8:55pm
E. Zachary KnightI need new controllers for my Gamecube. Its not everyday you can get brand new 1st party controllers.11/22/2014 - 8:51pm
Andrew EisenPredominately figurines or swag of all kinds?11/22/2014 - 8:37pm
WonderkarpI would like a new gamecube controller....but I also just like gaming swag....11/22/2014 - 8:32pm
 

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