Survey Says: Women Spend More on Virtual Goods

July 22, 2010 -

According to a survey from VGMarket, women spend more money than men when it comes to social gaming. The survey found that female gamers spent $15 more per year on "first-party purchases" in social games than men, and twice as much on in-game money. Women 25 years old and older in North America spent a lot more on virtual currency and items than men: overall spending was $80 for females and $60 for males, even though 78 percent of 2221 respondents were men.

The original survey also found that 75 percent of respondents had purchased digital goods within the last 12 months; but it only polled users of micro-transaction sites PlaySpan, its subsidiary Ultimate Game Card and Facebook currency service Spare Change. It should also be noted that the survey was commissioned by PlaySpan; later VGMarket removed the 75 percent statistic has now been removed from the survey, because it only sampled PlaySpan customers. While the survey's methodology was slightly exclusionary in its questioning and only offered a narrow look into spending habits on certain services, it's still of interest.

Other interesting data from the survey: the average respondent spent 23.7 hours a week playing games; an average of 8.4 social network games and 17 iPhone/iPod Touch games in a year; buying from the three sites mentioned earlier, respondents spent more money per year on items for social games than for any other genre - $50 compared to $40 for MMOs, $40 for free-to-play games and $20 for console games with online play.

Source: GI.biz, image credit financegeek.com.


Comments

Re: Survey Says: Women Spend More on Virtual Goods

Its true the few female friends I ahve had and most of thier friends on IMVU bought tons of crap for thier AV 0-o

 


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Re: Survey Says: Women Spend More on Virtual Goods

A friend of my brother's tends to buy the virtual goods for WoW a LOT, when he mentioned one she didn't have, her husband, whome he also knows, was furious.

Re: Survey Says: Women Spend More on Virtual Goods

Must. Resist. Misogynist. Comments.

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MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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