Rumor: Disney in Talks to Buy Playdom

July 23, 2010 -

Walt Disney is in talks with social game company Playdom to buy them out for an estimated $500 million, according to a Wall Street Journal report citing sources familiar with the situation. Those "people" say that Disney's plan is to use the Mountain View, California-based company to incorporate its popular brands and characters into social games. Disney already has a deal with Playdom to develop social games using Disney's ESPN brand and is an investor in Playdom through its Steamboat Ventures venture-capital fund. The Disney fund recently participated in a $33 million financing round, bringing to $76 million the total financing raised by the start-up, Playdom said in the past.

Of the biggest social game makers, Playdom ranks third behind Zynga and Playfish. The company has 42 million active users playing its game a month on Facebook, compared to Zynga's 211 million. Still, Disney is less interested in Playdom's games and more interested in its ability to create them. For them this acquisition is more about developing its own properties and less abpout originality.

Source: WSJ

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Andrew EisenSleaker - Seems completely cut and dry to me (of course, I wrote it so that's not surprising). What about it do you find confusing?09/01/2014 - 2:25pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/icewind-dale-enhanced-edition-now-available-for-pre-order/ Third time's the charm, right guys? Right? Surely Icewind Dale EE can't suck as much as Baldur's Gate 1 and 2 EEs can, right?09/01/2014 - 1:37pm
Sleaker@AE I don't even know what you're trying to say in that tweet.09/01/2014 - 1:28pm
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Thomas RiordanNo, certainly not. Anything to prevent that kinda crap.09/01/2014 - 8:18am
SleakerAlthough.. I don't think it hurts anyone if kids think the report is true :P09/01/2014 - 3:26am
Sleakerand just for future reference. National Reports is a fake news site, they decided to remove their disclaimers a while back apparently...09/01/2014 - 3:25am
Thomas RiordanDon't feel bad. I posted the same thing last night and deleted it once I realized it wasn't real.08/31/2014 - 11:13pm
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ConsterProbably because it's a satire site.08/31/2014 - 7:13pm
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Andrew EisenI get a "page doesn't exist."08/31/2014 - 11:50am
MaskedPixelantehttps://twitter.com/Nevelets/status/506076879309508608 What we're currently supposed to be offended by, or whatever.08/31/2014 - 10:10am
MechaTama31AE: Probably snarky commentary on this: http://www.gamepolitics.com/2014/08/29/principle-player-leland-yee-arms-trading-case-dies08/30/2014 - 8:43pm
Andrew EisenConster - Don't know. Got a link to whatever you're referring to?08/30/2014 - 7:04pm
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