Target Facing Backlash over Campaign Donation

Minneapolis-based retailer Target has raised some eyebrows concerning a $150,000 donation the company made to a “Republican-friendly” political group in the state.

As if choosing a political side wasn’t enough to anger some Target shoppers, the contribution to MN Forward is also being used to run ads for Republican Gubernatorial Tom Emmer, who, according to CBS News, opposes same-sex marriage, angering another whole segment of consumers.

The embedded video shows former Target customer Randi Reitan, who has a gay son, returning a full shopping cart of merchandise to Target in protest over the donation.

Target donated $100,000 in cash to MN Forward and another $50,000 in brand consulting.  CBS also reports that Target’s fellow Minnesota-based retailer Best Buy donated $100,000 to MN Forward as well.

CBS further described Emmer as “… a fiery conservative who opposes gay marriage, lauds Arizona’s strict approach to illegal immigration, once advocated chemical castration for sex offenders and wants to lower taxes.”

More on Target’s political contributions:

Money from Target’s top executives has gone mainly to Republicans. Former Chief Executive Officer Robert Ulrich, who retired last year, gave $617,000 during his time as Target’s leader, most of it to the state GOP. Current Chief Executive Gregg Steinhafel has donated about $25,000, almost exclusively to Republican candidates and causes.

Target issued a letter to employees in which CEO Gregg Steinhafel wrote that, the company’s support of the gay and lesbian community is “unwavering.”

Via BrandflakesforBreakfast

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