EMA Report: Disc-Based Media Sales Up in 2009

The Entertainment Merchants Association (EMA, or the trade group that’s set to battle the state of California over its videogame law before the Supreme Court later this year, if you prefer) reports that consumer transactions for prerecorded video content (DVDs, Blu-ray Discs, and digital content) grew nearly 3 percent to $3.5 billion in 2009. The statistics come from a new report released by the trade organization representing retailers called "The D2 Report: Discs & Digital – The Business of Home Entertainment Retailing."

According to that report physical media including DVDs, Blu-ray discs, and video game discs remain the overwhelming choice of consumers, even as digital delivery channels such as electronic sell-through and rental are experiencing what the EMA calls "tremendous growth." Combined DVD and Blu-ray Disc sales totaled $17.9 billion in 2009, nine times the revenue generated by digital distribution channels, and 80 – 90 percent of paid video game software purchases were on physical media.

Those looking to delve deeper into the report can purchase it at www.entertainmentmerchantsassociation.org.

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