Nielsen: Games Account for 10% of All Time Spent Online in U.S.

August 3, 2010 -

Results from new research released by Nielsen shows that Americans spend 40 percent of their time online doing one of three things—interacting with social networks, playing online games or checking/sending/reading email.

Social network engagement took a reported 22.7 percent of online time in June of 2010, up 43 percent from previous year results of 15.8 percent. Online gaming, with a healthy chunk made up of social games no doubt, took up 10.2 percent of available Internet time (up 10 percent from the year before), while email activities contributed to 8.3 percent of all time online.

Gaming surpassed email to become the second most time consuming online activity in the new results.
The all encompassing category of “other” contributed 34.3 percent of all online time in June.

Converted to millions of hours, monthly time spent on social networking was put at 906 million hours, followed by games with 407 million hours and email activities with 329 million.

A survey to determine the online habits of mobile users imparted different results: email was the top activity, followed by visiting Internet portals and accessing social networks.

Nielsen analyst Dave Martin added, “While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off.”


Comments

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

Hang on... unless my math is off or I'm missing something, those figures only add up to about 75%. Where's the other 25%?

22.7% social networking

10.2% gaming

8.3% email

34.3% other

75.5% total

Oh, never mind. Went to the link. Lots of other minor categories, none of which are porn. So I guess 'other' is indeed porn.

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

"Other," eh? That's a polite way to say "surfing porn." Andrew Eisen

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

Unless your in Australia in which case it means, "wishing you could surf for porn, but you already went over your data cap by surfing porn yesterday." :-) Just teasing Andrew, long time no see.

 
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PHX Corp@Adam802 We'll break out the popcorn in June12/19/2014 - 9:23pm
ZippyDSMleeMaskedPixelante: I'm itching to start it too but I will wait till the patch goes live. >>12/19/2014 - 7:52pm
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Matthew Wilsonhttp://www.polygon.com/2014/12/19/7421953/bullshit-cards-against-humanity-donated-250k-sunlight-foundation I have to admit I like the choice o organization. congrats to CAH.12/19/2014 - 1:51pm
E. Zachary KnightIf you are downloading a copy in order to bypass the DRM, then you are legally in the wrong. Ethically, if you bought the game, it doesn't matter where you download it in the future.12/19/2014 - 12:06pm
InfophileEZK: Certainly better that way, though not foolproof. Makes me think though: does it count as piracy if you download a game you already paid for, just not from the place you paid for it at? Ethically, I'd say no, but legally, probably yes.12/19/2014 - 11:20am
ZippyDSMleeAnd I still spent 200$ in the last month on steam/GOG stuff sales get me nearly every time ><12/19/2014 - 10:55am
ZippyDSMleeMaskedPixelante:And this is why I'm a one legged bandit.12/19/2014 - 10:51am
ZippyDSMleeE. Zachary Knight: I buy what I can as long as I can get cracks for it...then again it I could have gotton Lords of the Fallen for 30 with DLC I would have ><12/19/2014 - 10:50am
MaskedPixelantehttp://www.joystiq.com/2014/12/19/marvel-vs-capcom-origins-leaving-online-storefronts-soon/ Speaking of "last chance to buy", Marvel vs. Capcom Origins is getting delisted from all major storefronts. Behold the wonders of the all digital future.12/19/2014 - 9:59am
MaskedPixelanteSeriously, the so-called "Last Chance" sale was up to 80% off, while this one time only return sale goes for a flat 85% off with a 90% off upgrade if you buy the whole catalogue.12/19/2014 - 9:37am
E. Zachary KnightInfophile, Tha is why I buy only DRM-free games.12/19/2014 - 9:37am
MaskedPixelanteNordic is back on GOG for one weekend only. And at 85% off no less, which is kind of a slap in the face to people who paid more during the "NORDIC IS LEAVING FOREVER BUY NOW OR FOREVER HOLD YOUR PEACE" sale, but whatever...12/19/2014 - 9:28am
InfophileRe PHX's link: This is one of the reasons the digital revolution isn't all it's cracked up to be. There's also the flip side where Sony can block access to games you've bought if they ban your account for unrelated reasons. All power is theirs.12/19/2014 - 8:52am
MaskedPixelantehttp://uplay.ubi.com/#!/en-US/events/uplay-15-days You can win FREE GAMES FOR A YEAR! Unfortunately, they're Ubisoft games.12/18/2014 - 6:29pm
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james_fudgeSorry for the downtime today, folks.12/18/2014 - 5:54pm
 

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