Government Backed Chinese Game Con Boasts "Columns of Girls"

August 4, 2010 -

While a ban that outlaws titillating Internet-based ads for online games went into effect in China on August 1, the edict had no impact on sexy promotions at a recently completed Chinese game expo.

The China Digital Entertainment Expo & Conference, known as ChinaJoy, ran from July 29 through August 1 and is backed by a slew of Chinese government agencies, including the General Administration of Press and Publication (GAPP), the Ministry of Science and Technology, the Ministry of Industrial and Information Technology and the National Copyright Bureau.

The involvement of so many government entities did little to hinder the employment of “columns of Chinese girls in white boots and miniskirts,” at the show, according to a story on Canada.com. The website described some of the action:

Throughout the exhibition hall, the same scene played out again and again -- packs of men of various ages with cameras call out to girls who smile, pout and lean against oversized models of video game characters.

A 21-year old girl named Sheril Ma was working as a booth beauty at ChinaJoy. She thinks regulators will soon target the abundance of sex at such events, stating, “This is growing and maybe in the future when this exhibition attracts more people, the Chinese government will play a part in this if it has too many bad effects on teenagers.” She wondered though, “…if it really works, maybe many other cultures will adopt this way of selling.”

Jay Jiang, a Marketing Planning Director for Shanda Games, was quoted as saying, “I've been to shows in Japan and Korea before, they don't have as many show girls.”

One woman who attended the show with her two kids wasn’t worried about the impact the models could have on her children, saying they were too young to understand. She added, “So long as their father's not here, it's fine.”


Image taken at ChinaJoy 2009 from MMOSite.com


Comments

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Finally something me and China can agree on; Booth girls makes conventions even better!

http://www.magicinkgaming.com/

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Maybe there is hope, after all.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Out of pure curiosity, does anyone find that the presence of attractive women makes the product itself more appealing?  At all?

 

Andrew Eisen

Re: Government Backed Chinese Game Con Boasts "Columns of ...

if a product is crap its still gonna be crap no matter who or what is next to or on it.

Re: Government Backed Chinese Game Con Boasts "Columns of ...

I believe it's more about getting attention. Even if the product is rubbish, at least people are examining it, so there's a chance they'll buy it, as opposed to not noticing it and there being no chance of them buying it.

If I remember my business classes correctly, there's something about ... I can't remember it clearly - something along the lines of how you can't have a woman in a bikini on top of a car to try and sell it, but one at the side of it in a dress is fine, as long as the focus is on the product.

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Generally it has been found to have little to no effect on actual consumers.

Stuff like this is more about posturing between companies, which effects access to suppliers, distribution channels, and employment pools.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
InfophileSomething weird was going on with that comment. As soon as I posted it, it looked like it had replies from the past. And now I can't even find it. Ah well, it was getting off-topic for that thread anyway.10/01/2014 - 4:29am
Sleaker@CraigR been using Win8.1 for a while, I don't really see any usability difference between it and 7 (Work uses 7)10/01/2014 - 2:16am
Craig R.Ok, my internal debate was short-lived. If Win10 is still a year out, I'm not waiting that long for an SSD, so on Win7 I will remain.09/30/2014 - 7:52pm
Matthew Wilsonits called windows 10, and I am happy to get the start menu back.09/30/2014 - 7:18pm
Jessy HartIs this stuff about Windows 10 legit? Is it actually called Windows 10 or is it just some stupid joke?09/30/2014 - 6:57pm
ZippyDSMleeSo I been trying to play Bioshock Infinite I got all the DLC,ect but do not want the extras to make your charatcer over powered from the start.....they force you to take them which is quite annoying......09/30/2014 - 6:45pm
Craig R.I need to upgrade to an SSD, still seriously debating moving to Win8.1 from 7 at the same time09/30/2014 - 6:07pm
Craig R.Win10 is probably Win8.1 with more cleanup and the Start button back.09/30/2014 - 6:06pm
Sora-ChanAhh, it's just weird seeing someone's post all of a sudden have replies from days prior before it was posted due to that.09/30/2014 - 5:49pm
MechaTama31sora: I broke the ordering intentionally, as AE's and my conversation had squeezed the text boxes down to be quite slim. I replied to an earlier post of his instead of the one I was actually replying to.09/30/2014 - 5:46pm
MechaTama31So, 9 would have been the good one, but they are skipping it to do two crap ones in a row?09/30/2014 - 5:41pm
Sora-ChanSo, judging from the poll post for #gamergate, it looks like too many thread replies breaks the ordering of posts, as seen with the recent post from Infophile.09/30/2014 - 5:31pm
Andrew EisenOr no! It wasn't Y3K compliant. Microsoft thought it best to super future proof its OS and skipped straight to 10 which is Y3K compliant!09/30/2014 - 5:01pm
Andrew EisenJust tell them it wasn't Y2K compliant.09/30/2014 - 5:00pm
Craig R.Looking forward to having to explain to coworkers down the road what ever happened to 9 *sigh*09/30/2014 - 4:57pm
Craig R.2k was crap. XP was solid, 7 is good, 8.1 is actually really good once you make it look like 7 :)09/30/2014 - 4:52pm
Sora-Chan@MP As someone who has used each version of windows since 3.1... I prefer Vista over 7 for various reasons. The only thing I give 7 over Vista is preformance. They really screwed up a bunch of things when making 7. Also, XP was a pain. 2k was better.09/30/2014 - 4:13pm
Jessy Hart@E. Zachary Knight Is that show called Pac-Man and the Ghostly Adventures?09/30/2014 - 3:34pm
IanCWin 8 isn't bad, it just can't decide whether to be a desktop OS or a tablet OS.09/30/2014 - 2:40pm
IanCI think its a way of getting round giving it free to Win 8 users...09/30/2014 - 2:39pm
 

Be Heard - Contact Your Politician