Government Backed Chinese Game Con Boasts "Columns of Girls"

August 4, 2010 -

While a ban that outlaws titillating Internet-based ads for online games went into effect in China on August 1, the edict had no impact on sexy promotions at a recently completed Chinese game expo.

The China Digital Entertainment Expo & Conference, known as ChinaJoy, ran from July 29 through August 1 and is backed by a slew of Chinese government agencies, including the General Administration of Press and Publication (GAPP), the Ministry of Science and Technology, the Ministry of Industrial and Information Technology and the National Copyright Bureau.

The involvement of so many government entities did little to hinder the employment of “columns of Chinese girls in white boots and miniskirts,” at the show, according to a story on Canada.com. The website described some of the action:

Throughout the exhibition hall, the same scene played out again and again -- packs of men of various ages with cameras call out to girls who smile, pout and lean against oversized models of video game characters.

A 21-year old girl named Sheril Ma was working as a booth beauty at ChinaJoy. She thinks regulators will soon target the abundance of sex at such events, stating, “This is growing and maybe in the future when this exhibition attracts more people, the Chinese government will play a part in this if it has too many bad effects on teenagers.” She wondered though, “…if it really works, maybe many other cultures will adopt this way of selling.”

Jay Jiang, a Marketing Planning Director for Shanda Games, was quoted as saying, “I've been to shows in Japan and Korea before, they don't have as many show girls.”

One woman who attended the show with her two kids wasn’t worried about the impact the models could have on her children, saying they were too young to understand. She added, “So long as their father's not here, it's fine.”


Image taken at ChinaJoy 2009 from MMOSite.com


Comments

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Finally something me and China can agree on; Booth girls makes conventions even better!

http://www.magicinkgaming.com/

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Maybe there is hope, after all.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Out of pure curiosity, does anyone find that the presence of attractive women makes the product itself more appealing?  At all?

 

Andrew Eisen

Re: Government Backed Chinese Game Con Boasts "Columns of ...

if a product is crap its still gonna be crap no matter who or what is next to or on it.

Re: Government Backed Chinese Game Con Boasts "Columns of ...

I believe it's more about getting attention. Even if the product is rubbish, at least people are examining it, so there's a chance they'll buy it, as opposed to not noticing it and there being no chance of them buying it.

If I remember my business classes correctly, there's something about ... I can't remember it clearly - something along the lines of how you can't have a woman in a bikini on top of a car to try and sell it, but one at the side of it in a dress is fine, as long as the focus is on the product.

Re: Government Backed Chinese Game Con Boasts "Columns of ...

Generally it has been found to have little to no effect on actual consumers.

Stuff like this is more about posturing between companies, which effects access to suppliers, distribution channels, and employment pools.

 
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Matthew Wilsonbut thats just it those sites, even the small ones, sell all over the country.09/23/2014 - 11:12am
Neenekoeither that or it would follow the car model of today. big ticket items are taxed according to your residence, not where you buy them.09/23/2014 - 11:07am
NeenekoI doubt it would be the retailer that handles the tax in the first place. If it goes through it would probably be folded in as a service on the processor end or via 'turbotax' style applications.09/23/2014 - 11:05am
Matthew Wilsonsimple there are over 10k tax areas in the us for sales tax. it would be impossible for small online retailers to handle that.09/23/2014 - 10:55am
IanCWhats wrong with charging tax in an online shop?09/23/2014 - 10:47am
E. Zachary KnightI don't see why it would be that difficult to maintain one. Especially for a news outlet with multiple people on the payroll.09/23/2014 - 9:37am
Matthew Wilsonthey can, but will they? more inportantly will the traditional sites be willing to do the extra work to maintain the list?09/23/2014 - 9:02am
E. Zachary KnightSo how will it reduce the power of the traditional games press? They can create curated stores too.09/23/2014 - 8:39am
Matthew WilsonI think its a good thing, but it does mean traditional games press will have less power than ever before. To be fair most of the gaming press were never big on pc gaming anyways.09/23/2014 - 8:33am
E. Zachary KnightMatthew, is that a bad or good thing?09/23/2014 - 7:43am
MechaTama31When you say "youtuber", I picture some sort of customizable potato...09/22/2014 - 10:48pm
Matthew Wilsonthis change will only give youtubers more power.09/22/2014 - 9:54pm
prh99Steam has added a curator system. You can follow your favorites and see their recommendations http://store.steampowered.com/curators/09/22/2014 - 9:07pm
MaskedPixelantePlus there's the whole "we don't use accounts" thing that means if you lose your 3DS and have to get a new one, you have to deal with Nintendo customer service to get your downloads back instead of, you know, logging in and downloading them.09/22/2014 - 8:39pm
MonteIndeed. Their wallet system, the lack of sales, applying tax, the lack of price cuts, the eshop is pretty terrible. Only use it for indie games.09/22/2014 - 8:29pm
Andrew EisenThat's the one I'm eyeballing. Really dug the demo. Didn't care as much for EOIV though.09/22/2014 - 8:19pm
MaskedPixelanteOoh, an Atlus sale, it must be a day that ends in "y". I'd much rather get physical 3DS games because of Nintendo's outdated digital distribution policies, but EOU is near impossible to find anywhere nowadays... conflicted.09/22/2014 - 7:48pm
Andrew EisenOooh, Atlus sale in the 3DS eShop. I might have to bust open my piggy bank. http://www.siliconera.com/2014/09/22/shin-megami-tensei-iv-atlus-games-sale/09/22/2014 - 7:21pm
Matthew Wilsonhttp://www.pcgamer.com/2014/09/23/steam-update/ steam finally adds content Curation. I like that the user can pick which peoples recommendations they want to see.09/22/2014 - 7:16pm
MaskedPixelanteNintendo put three dual-gendered characters in Smash Bros 4.09/22/2014 - 7:13pm
 

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