CCFC Inflamed over Violent Happy Meal Toys

The Campaign for a Commercial-Free Childhood (CCFC) has taken on games based on ice cream, given Nickelodeon gruff over making violent games available to kids and is part of a group that is urging the Federal Trade Commission to update the Children’s Online Privacy Act (COPPA). Now the organization is turning its attention towards Marvel action figures included with McDonald’s Happy Meals.

While the promotion serves up eight different action figures in all, two specifically drew the CCFC’s ire; one based on The Thing, who “menacingly roars ‘IT’S CLOBBERIN’ TIME!’ at the press of a button,” and another meant to be the miniature incarnation of The Human Torch, who the CCFC notes, “is a man engulfed in flames.”

The CCFC did make some relatively sane points about McDonald’s promoting gender stereotypes, noting that while boys who receive Happy Meals get action figures, girls “are offered cutesy animals that, bizarrely, come with hand bags,” but they may be going a bit over the top with their descriptions of two members of The Fantastic Four:

But now, for preschool boys, a so-called happy meal at McDonald’s features the horrifying spectacle of a man on fire and a menacing figure that explicitly spurs them to violence.

The group is urging concerned parents to participate in an email campaign against the fast food purveyor.

Other action figures being offered in the promotion—which unfortunately escaped any over-the-top descriptions—are Spider-Man, Iron Man, The Silver Surfer, Wolverine, Captain America and The Hulk.

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  1. 0
    Adamas Draconis says:

    Damn it Zero. Now I want to see Ghost Rider in one just to hear these people start screaming.

    Hunting the shadows of the troubled dreams.

  2. 0
    CyberSkull says:

    They have never heard of Mr. Fantastic, The Invisible Woman, The Human Torch or the Blue-Eyed Thing? Get some cultural context before you start these campaigns people.

  3. 0
    thatblack1 says:

    I think i know what it is.

    The human torch yells "flame on!"  a man flaming so much he’s on fire and the Thing?  A Hard rock "thing" yelling "its clobberin’ time?"   Gay sex…..obviously.

    There we go. So its they are afraid of the gay agenda, this is why they are against them.


  4. 0
    Arell says:

    Hmm, their complaints seem less to do with the commercialization of children’s lives, than they are about your typical over-protective pleas to shield children from everything that the adults find offensive.

  5. 0
    Zerodash says:

    I will never look at the Human Torch in the same way ever again.  Its a good thing Ghost Rider isn’t in Happy Meals. 


    Also, I would love to see the kinds of kids these people are raising.  If I were to guess, these kids are sheltered pussies who grow up to be meek, afraid, and helpless adults…or whores.

  6. 0
    Neeneko says:

    I think CCFC is showing the dangers of, well, a commercial free childhood.

    If these adults are so out of touch that they are not familiar with cultural elements (and thier relavence) that are, in some cases, 40, 50 or even 60 years old…. I would call that a rather dangerous disconnect from the rest of sociaty.

    Not wanting kids to be swamped with commercials and consumerism.. ok, I can see that as a goal.. but what I am seeing here is a wholesale rejection and proud ignorance of american socaity and history.

    Makes you wonder what warped version of events they are letting their children learn….

  7. 0
    E. Zachary Knight says:

    Let’s see if I can come up with some over the top inflammatory (no pun intended) descriptions of the rest:


    Iron Man – A man whose power consists solely of weapons of mass destruction

    The Silver Surfer

    Wolverine – a Man with knives in permanently attached to his hands.

    Captain America – the embodiment of war itself.

    The Hulk – A man who get his powers from anger and goes into mindless destructive rages.


    Anyone want to help with Spider-Man and Silver Surfer?

    E. Zachary Knight
    Oklahoma City Chapter of the ECA

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  8. 0
    Thad says:

    One’s a teenager who got his uncle killed through his own selfishness and perpetually lies to his family and friends, and whose grades and relationships suffer due to his double-life as an illegal vigilante — and who disingenuously makes a living selling staged photos of his fights to exploit a small business owner.

    The other is a guy who goes around in public with no clothes on and who has been an accessory to the murder of trillions of innocent people.

    And both of them perform unsafe aerial acrobatics that children could really hurt themselves mimicking.

  9. 0
    Rodrigo Ybáñez García says:

    It is 1950 again? I just want to say:

    facepalm.jpg facepalm.jpg facepalm.jpg facepalm.jpg facepalm.jpg facepalm.jpg facepalm.jpg

    Doesn´t this people have anything better to do with their time? There are children dying of drug addictions even in United States. Does they even care?

    How is the goddamned Happy Meal now a threat for society?

    This people is a waste of space.


    ———————————————————— My DeviantArt Page (aka DeviantCensorship):

  10. 0
    Aurontsubaki says:

    Julius Caesar on a f!cking rubbercrutch! Are these CCFC people that pissed off on toys cause they got slapped by their dads for wetting the bed? I guess so. All these kind of groups need to grow up & stop wasting their time on these ridiculous crusades. Violence has been around since the dawn of time get use to it, complaining over happy meal toys is not going to solve anything!

    What we got here is failure to communicate!

  11. 0
    ChrowX says:

    The Thing and the Human Torch have been around forever and were probably saying "It’s clobbering time!" and being on fire since the CCFC were children. These characters have been around as comics, action figures, and cartoons for DECADES. If these images are going to do any damage to children, it’s because twits like the people who run CCFC are coddling and sheltering children from common sense and the ability to cope with the world.

  12. 0
    BearDogg-X says:

    It’s pathetic that these ignorant piece of shit groups whine and cry over what amounts of absolutely nothing. Did these retards even read the source material that the toys are based off of? Hell, they even made and are making movies involving those characters.

    The CCCPFC needs to grow up, get a real life, and quit acting like the children that they allegedly "claim" to be "protecting".

    Geaux Saints, Geaux Tigers, Geaux Hornets, Jack Thompson can geaux chase a chupacabra. Hell will stay frozen over for quite a while since the Saints won the Super Bowl.

    Proud supporter of the New Orleans Saints, LSU, 1st Amendment; Real American; Hound of Justice; Even through the darkest days, this fire burns always

    Saints(0-3), LSU(3-0)

  13. 0
    Defenestrator says:

    How about these CCFC jerks keep their own precious crotchfruit wrapped in bubble wrap and safe inside from all harm and away from any and all media? 

    I’ll raise my kids the way I want, thanks.

  14. 0
    vellocet says:

    Remember… just underneath the surface… people are all murderers, rapists, pedophiles and worse… all we need is the right catalyst and all these horrible things will be unleashed.

    The same goes double for children.

  15. 0
    Thad says:

    …Human Torch is still controversial?  Sweet Jesus, what century is this?

    This isn’t like when McDonald’s had Happy Meal toys tying in with Batman Returns — I’ll grant that was a pretty poorly-conceived idea.  (Though the solution should have been to stop promoting dark Batman movies with Happy Meal toys, not to give the reins over to Schumacher to camp them up — but I digress.)  These have been popular characters in comics since the 1960’s.  I think somewhere, Jack Kirby is smiling.

    CCFC isn’t all bad — the article applauds them for taking on gender stereotypes, and I’m inclined to agree — but they’re way off-base on this one.

  16. 0
    hellfire7885 says:

    ……. Are comic books banned where these people live? Fire is Storm’s power and that saying it Ben’s catch phrase. Did once of their kids begin crying whe nthey ushed that button? Did one of them try to use lighter fluid to become the human torch?

    What next? Are they going to try to get the Comic Con committee to impose age restrictions? Urge Marvel to cease making movies? Ask sega to make Sonic walk because running fast might be dangerous? Ask Nintendo to cease with Mario for being an italian stereotype?

    If you take away these aspect of these characters then you lose part of what’s even fun about them.

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