Analyst: Games Reach Critical Significance Within Google

August 12, 2010 -

Google is serious about getting into the games business, if you believe Lazard Capital Markets analyst Colin Sebastian. In a recent note to investors Sebastian said that "games have gained critical significance within Google" attributing this significant interest mostly to the company's push for the Android mobile operating system. Sebastian drew these conclusions after attending Google's recent 'Think Gaming' private summit.

"We anticipate that the Android Market could over time eclipse the App Store, as eventually the sheer numbers of the market will pull developers to the platform," he said in his note.

Sebastian also said that he "felt" like Google might tweak its Checkout e-commerce solution for gaming purchases. If the rumors are true that Google is buying micro-transaction company Jambool, then this would make perfect sense. Google has yet to comment on this rumor. Another indicator may be the Chrome Web Store, due for release later this year. Recent previews of the Web store have revealed partnerships with PopCap, LucasArts and Unity.

But Google's real target may be Facebook, which entices web users to play games for long periods of time. Google wants some of those millions who spend 40 percent of their time on Facebook playing games. Of course its recent investment in Zynga will probably come into play when the company eventually tries to go head to head with the juggernaut of a social network.

It will be interesting to see if Google is really serious about games in the not too distant future. Taking on the likes of Apple and Facebook seems like an uphill battle, but the company managed to take Yahoo down a peg when it was just a search engine company, so anything is possible.

Source: GI.biz, image credit: Bernie's Take on the Ad

 

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quiknkoldpoor girl. poor victims. rather focus on them then the shooter. giving too much thought to the monster takes away from the victims.10/24/2014 - 10:15pm
Andrew EisenFor what it's worth, early reports are painting the motive as "he was pissed that a particular girl wouldn't date him."10/24/2014 - 10:12pm
quiknkoldwell then I suck as a man cause I ask for help when necessary :P10/24/2014 - 10:07pm
Technogeek(That said, mostly I was making the smartass evopsych comment because your post seemed like the kind of just-so story that has come to dominate 99% of its usage.)10/24/2014 - 10:04pm
TechnogeekHell, Liam Neeson built his modern career around it. Cultural factors likely play a far greater role than you appear willing to admit.10/24/2014 - 10:03pm
TechnogeekSeriously, though, the idea of "because women are protectors and that's why they never commit school shootings" is, at best, grossly overreductive. There's nothing inherently feminine about being willing to kill in order to protect one's offspring.10/24/2014 - 10:03pm
MechaCrashThe "toxic masculinity" thing refers to how you have to SUCK IT UP AND BE A MAN because seeking help is seen as weakness, which means you suck at manliness, so it builds and builds and builds until something finally snaps.10/24/2014 - 10:01pm
quiknkoldthere, I'm done. And thats what Christmas is all about, Charlie Brown10/24/2014 - 9:54pm
quiknkoldand I am not spouting Evopsych, technogeek. tbh I never heard the phrase till you said it. I'm going off my observations.10/24/2014 - 9:54pm
quiknkoldmoreover, the guy who did this isnt even white. He was native american according to the news report I read. Also that he went for a specific target. That's a much different picture than a certain Sandy Hook guy who will not be named10/24/2014 - 9:53pm
quiknkoldbut I am also certain nobody in their right mind is committing these shootings singing the Machoman song. these are sick individuals who have given up on life10/24/2014 - 9:51pm
Technogeekevopsych lol10/24/2014 - 9:49pm
quiknkoldWhen you suffer from mental illness, youre more likely to go by instinct. yes. I came off as sexist.10/24/2014 - 9:46pm
quiknkoldmore on somthing they are fixated on. Post Partum Depression is an example. This is why a woman is less likely to go off on a rampage.10/24/2014 - 9:44pm
quiknkoldA Mother will fight to protect her children or her mate. This does not mean they are any different then males when it comes to destruction and mental illness. A Woman has just enough opportunity to be sick like a man. The difference is they will focus10/24/2014 - 9:43pm
quiknkoldsociologist. I've spent years observing and I've come to the conclusion that a big reason men and women are different is because Women are Protectors. Women wont wantonly kill because they are all about protecting what they care about. They are wired this10/24/2014 - 9:43pm
james_fudgeYeah having a penis probably doesn't have a lot to do with it10/24/2014 - 9:32pm
quiknkoldIts Mental Illness. Nobody who is actually sane would willingly walk into a school and commit that. its Mental Illness topped with Teenage Angst. and I'm going to say something that may be construed as sexist, but I dont mean it as such. I mean it as a...10/24/2014 - 9:29pm
Matthew WilsonIt is a worth while discussion, but I dont agree with here premise. I dont belive it has anything to do with masculinity.10/24/2014 - 9:13pm
Andrew EisenAgreed but it's not untrue either. I think it's worth examining and discussing why mass shootings are almost always (if not literally always) committed by males.10/24/2014 - 8:57pm
 

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