Analyst: Games Reach Critical Significance Within Google

August 12, 2010 -

Google is serious about getting into the games business, if you believe Lazard Capital Markets analyst Colin Sebastian. In a recent note to investors Sebastian said that "games have gained critical significance within Google" attributing this significant interest mostly to the company's push for the Android mobile operating system. Sebastian drew these conclusions after attending Google's recent 'Think Gaming' private summit.

"We anticipate that the Android Market could over time eclipse the App Store, as eventually the sheer numbers of the market will pull developers to the platform," he said in his note.

Sebastian also said that he "felt" like Google might tweak its Checkout e-commerce solution for gaming purchases. If the rumors are true that Google is buying micro-transaction company Jambool, then this would make perfect sense. Google has yet to comment on this rumor. Another indicator may be the Chrome Web Store, due for release later this year. Recent previews of the Web store have revealed partnerships with PopCap, LucasArts and Unity.

But Google's real target may be Facebook, which entices web users to play games for long periods of time. Google wants some of those millions who spend 40 percent of their time on Facebook playing games. Of course its recent investment in Zynga will probably come into play when the company eventually tries to go head to head with the juggernaut of a social network.

It will be interesting to see if Google is really serious about games in the not too distant future. Taking on the likes of Apple and Facebook seems like an uphill battle, but the company managed to take Yahoo down a peg when it was just a search engine company, so anything is possible.

Source: GI.biz, image credit: Bernie's Take on the Ad

 

Posted in

 
Forgot your password?
Username :
Password :

Poll

Which Feminist Frequency video are you looking forward to most?:

Shout box

You're not permitted to post shouts.
E. Zachary KnightApparently, people did not want a $100 console, they wanted a $200 one for a $100 price tag.01/27/2015 - 11:18pm
E. Zachary KnightI remember when people were demanding Ouya used the new and untested Tegra 4 processor rather than the tried and true Tegra 3, increase the RAM to 2Gigs and various other expensive addons.01/27/2015 - 11:17pm
ConsterCraig: perhaps I should've used the word "unreasonable", as in people clamoring for stretch goals that would guarantee they lose money on each deck.01/27/2015 - 10:04pm
Andrew EisenIt's my favorite movie. I'm looking forward to it as well.01/27/2015 - 9:16pm
Goth_SkunkI grew up idolizing Ghostbusters. I'm extremely excited to see another film.01/27/2015 - 8:52pm
Goth_SkunkEscapist -- via Hollywood reporter -- gives us a glimpse at the probable cast of the new Ghostbuster's movie: http://ow.ly/I3GyZ01/27/2015 - 8:51pm
Craig R.Nearly $4.2m in a week for Exploding Kittens. Can anything truly be unrealistic at this point?01/27/2015 - 8:50pm
prh99I am sure. Just have no interest in tropes in general or her take on gender portrayal.01/27/2015 - 7:44pm
Goth_SkunkI personally enjoy replacing letters with numbers in titles of movies and games. I think Firaxis missed out on a huge chuckle by calling it "Civilization V" and not "CiVilization."01/27/2015 - 7:20pm
Andrew EisenI bet I can guess how you voted!01/27/2015 - 7:02pm
prh99Never actually watched one, probably won't start.01/27/2015 - 6:15pm
E. Zachary KnightConster, when are unrealistic stretch goal demands anything new? They happen in every Kickstarter I have seen.01/27/2015 - 5:58pm
E. Zachary KnightAE: You forgot the "The video that conforms to my preconceived ideas about gender in games" option.01/27/2015 - 5:56pm
PHX Corp@Conster ok, randomly put 5 golden tickets into the boxes and anyone who gets a golden ticket gets to go and visit Willy Wonka's chocolate factory!, is a ultra-ridiculous stretch goal suggested by a backer01/27/2015 - 5:53pm
ConsterApparently they're unaware that unlike with video games, card games have a large constant factor in cost-per-unit.01/27/2015 - 5:24pm
ConsterIn other news, Exploding Kittens (https://www.kickstarter.com/projects/elanlee/exploding-kittens) has over 100k backers now, a few of which are calling for unrealistic stretch goals.01/27/2015 - 5:23pm
ConsterIt's cool in Numb3rs, but not really anywhere else.01/27/2015 - 5:20pm
james_fudgeI hate that style of naming too01/27/2015 - 4:34pm
Wonderkarpits unattractive, andrew01/27/2015 - 3:46pm
Andrew EisenFant4stic. Ugh, they're doing the "replace a letter with a number" thing. I hate that. Does anyone think that's cool or attractive? Anyone at all?01/27/2015 - 1:56pm
 

Be Heard - Contact Your Politician