Analyst: Games Reach Critical Significance Within Google

August 12, 2010 -

Google is serious about getting into the games business, if you believe Lazard Capital Markets analyst Colin Sebastian. In a recent note to investors Sebastian said that "games have gained critical significance within Google" attributing this significant interest mostly to the company's push for the Android mobile operating system. Sebastian drew these conclusions after attending Google's recent 'Think Gaming' private summit.

"We anticipate that the Android Market could over time eclipse the App Store, as eventually the sheer numbers of the market will pull developers to the platform," he said in his note.

Sebastian also said that he "felt" like Google might tweak its Checkout e-commerce solution for gaming purchases. If the rumors are true that Google is buying micro-transaction company Jambool, then this would make perfect sense. Google has yet to comment on this rumor. Another indicator may be the Chrome Web Store, due for release later this year. Recent previews of the Web store have revealed partnerships with PopCap, LucasArts and Unity.

But Google's real target may be Facebook, which entices web users to play games for long periods of time. Google wants some of those millions who spend 40 percent of their time on Facebook playing games. Of course its recent investment in Zynga will probably come into play when the company eventually tries to go head to head with the juggernaut of a social network.

It will be interesting to see if Google is really serious about games in the not too distant future. Taking on the likes of Apple and Facebook seems like an uphill battle, but the company managed to take Yahoo down a peg when it was just a search engine company, so anything is possible.

Source: GI.biz, image credit: Bernie's Take on the Ad

 

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Andrew EisenMP - Probably not and for good reason. That term holds a lot of deserved negative baggage.08/27/2014 - 10:02pm
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Uncharted NEShttp://m.pcgamer.com/2014/08/27/quake-live-makes-newbie-friendly-changes-in-latest-update-people-get-mad/08/27/2014 - 9:19pm
Uncharted NESQuake Live makes newbie-friendly changes in latest update, people get mad.08/27/2014 - 9:19pm
Uncharted NESAnd here's another article about it.08/27/2014 - 9:19pm
Uncharted NEShttp://kotaku.com/id-software-lives-dangerously-decides-to-change-classi-162774804308/27/2014 - 9:16pm
Uncharted NESid Software Lives Dangerously, Decides To Change Classic Quake08/27/2014 - 9:16pm
Matthew WilsonI am flying out to pax tomorrow.08/27/2014 - 9:16pm
MechaTama31Haven't been to GOG in a while. Their website reminds me of the old Zune software now...08/27/2014 - 6:01pm
Andrew EisenAlso, I know it's nitpicking but only ONE of the 21 movies on offer goes for $15. Four more are $10 and the rest are $6. But right now, all of them are $6 (except for two that are free).08/27/2014 - 3:22pm
E. Zachary KnightMasked, What are you talking about? I guess you never buy DVDs either?08/27/2014 - 3:21pm
Andrew EisenNot if they've hired more people.08/27/2014 - 3:13pm
MaskedPixelantePlus, now that they're negotiating movies, that's LESS manpower to negotiate true, pre-2000, non-console-port classics.08/27/2014 - 3:08pm
MaskedPixelanteNo rewatch value, once you've seen it there's no reason to rewatch it, and it's 15 bucks down the drain.08/27/2014 - 3:06pm
E. Zachary KnightIndie movies are a great start. They need a great distribution system too.08/27/2014 - 3:04pm
Andrew EisenEven if that were true, so what?08/27/2014 - 3:01pm
MaskedPixelanteYou do realize that there are going to be NO Hollywood movies on this service, right? It's all going to be indie documentaries and stuff like that.08/27/2014 - 2:56pm
Andrew EisenI think it's an awesome next step for GOG and completely fail to see why anyone finds it problematic or improper.08/27/2014 - 2:51pm
MaskedPixelantehttps://www.youtube.com/watch?v=t4ZGKI8vpcg My feelings on the latest GOG news.08/27/2014 - 12:47pm
 

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