Rapid Online Discounting of Madden NFL 11 Raises Eyebrows

August 18, 2010 -

In a strange move, online retailers GameStop and Amazon have already instituted dramatic price reductions on Electronic Arts’ Madden NFL 11, which has been out for barely over a week.

Michael Comeau, a columnist for Minyanville, noticed the price drops and dubbed the actions “worrisome” due to their timing—according to his recollection, while Amazon typically is a quick discounter, it didn’t adjust the price of last year’s Madden game until 20 days after release.

On Amazon, the 360 version of Madden NFL 11 is now $49.99, a $10 drop, while the Wii version had $3 knocked off to $46.99 and the PlayStation 2 entry received a $7 reduction to $32.99. The PlayStation 3 version is still full price ($59.99).

GameStop matched Amazon’s discounts on the 360, Wii and PlayStation 2 versions of Madden NFL 11 and went two better, knocking $10 off the PlayStation 3 game and $7 off the PSP version, which now sells for $32.99. (GameStop's discounted prices are applicable online only, not in-store)

Comeau’s take on the discounting:

… if the price is being cut so soon, the marketplace is telling us that this critically acclaimed puppy is almost definitely moving less units than Madden 10, which again, didn’t do as well as Madden 09.

And even if we factor in the weak economy’s impact on video-game industry sales, one must remember that the installed base of gaming consoles has gotten dramatically bigger in recent years -- Madden sales just haven’t kept up with that growth.

All this led Comeau to suggest selling EA stock (ERTS) if owned, as “It needs new blockbuster hits to augment its old guard, and that’s not even close to happening.”


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Comments

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

 Agreed, I really hope this is the reaction to the online pass.

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

Yeah this game is RENTAL ONLY for me due to the online pass and being a Madden game itself.

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

Online pass causing sale problems would be my guess.

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt." ~Best quote ever, Albert Einstein

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt." ~Best quote ever, Albert Einstein

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

I blame the online pass for the sudden price cuts.

http://www.magicinkgaming.com/

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

It might be totally unrelated, but I'd really like to think that this is a response to EA's Project $10 and people realizing that they're the ones that are actually getting ripped off, because the resale value of the game they're buying is actually lower thanks to this garbage.

 
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MaskedPixelantehttp://uplay.ubi.com/#!/en-US/events/uplay-15-days You can win FREE GAMES FOR A YEAR! Unfortunately, they're Ubisoft games.12/18/2014 - 6:29pm
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NeenekoThat would make sense. Theaters probably can not afford the liability worry or a drop in ticket sales from worried people. Sony on the other hand can take a massive writeoff, and might even be able to bypass distribution contracts for greater profit.12/18/2014 - 10:03am
ConsterNeeneko: I thought they cancelled it because the major cinema franchises were too scared of terrorist attacks to show the film?12/18/2014 - 9:55am
Neeneko@Wonderkarp - there is still a lot of debate regarding if the movie was a motive or not. Unnamed officials say yes, the timeline says no.12/18/2014 - 9:10am
NeenekoSomething does not smell right though, Sony is no stranger to being hacked, so why cancel this film? For that matter, they are still not giving in to hacker's original demands as far as I know.12/18/2014 - 9:06am
PHX Corp@prh99 Not to mention the Dangerous Precedent that sony's hacking scandal just set http://mashable.com/2014/12/17/sony-hackers-precedent/12/18/2014 - 8:25am
Matthew WilsonI hope its released to netflix or amazon12/18/2014 - 12:11am
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