Rapid Online Discounting of Madden NFL 11 Raises Eyebrows

August 18, 2010 -

In a strange move, online retailers GameStop and Amazon have already instituted dramatic price reductions on Electronic Arts’ Madden NFL 11, which has been out for barely over a week.

Michael Comeau, a columnist for Minyanville, noticed the price drops and dubbed the actions “worrisome” due to their timing—according to his recollection, while Amazon typically is a quick discounter, it didn’t adjust the price of last year’s Madden game until 20 days after release.

On Amazon, the 360 version of Madden NFL 11 is now $49.99, a $10 drop, while the Wii version had $3 knocked off to $46.99 and the PlayStation 2 entry received a $7 reduction to $32.99. The PlayStation 3 version is still full price ($59.99).

GameStop matched Amazon’s discounts on the 360, Wii and PlayStation 2 versions of Madden NFL 11 and went two better, knocking $10 off the PlayStation 3 game and $7 off the PSP version, which now sells for $32.99. (GameStop's discounted prices are applicable online only, not in-store)

Comeau’s take on the discounting:

… if the price is being cut so soon, the marketplace is telling us that this critically acclaimed puppy is almost definitely moving less units than Madden 10, which again, didn’t do as well as Madden 09.

And even if we factor in the weak economy’s impact on video-game industry sales, one must remember that the installed base of gaming consoles has gotten dramatically bigger in recent years -- Madden sales just haven’t kept up with that growth.

All this led Comeau to suggest selling EA stock (ERTS) if owned, as “It needs new blockbuster hits to augment its old guard, and that’s not even close to happening.”


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Comments

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

 Agreed, I really hope this is the reaction to the online pass.

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

Yeah this game is RENTAL ONLY for me due to the online pass and being a Madden game itself.

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

Online pass causing sale problems would be my guess.

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt." ~Best quote ever, Albert Einstein

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt." ~Best quote ever, Albert Einstein

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

I blame the online pass for the sudden price cuts.

http://www.magicinkgaming.com/

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

It might be totally unrelated, but I'd really like to think that this is a response to EA's Project $10 and people realizing that they're the ones that are actually getting ripped off, because the resale value of the game they're buying is actually lower thanks to this garbage.

 
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Papa MidnightSpeculation from PC Gamer. Don't hold your breath. http://www.pcgamer.com/2014/07/21/microsoft-job-listing-says-nice-things-about-pc-gaming-isnt-clear-if-it-means-them/07/21/2014 - 5:58pm
MaskedPixelanteI dunno, it's probably Vevo powertripping.07/21/2014 - 5:52pm
Andrew EisenMP - Makes you wonder what the intention behind the removal was. Stop the RickRolls? Yeah, like removing that one video is going to make a difference.07/21/2014 - 3:27pm
MaskedPixelantehttp://www.billboard.com/articles/business/digital-and-mobile/6165313/youtube-blocks-original-rickroll-video Moment of silence, the original Rickroll video has been blocked in many regions.07/20/2014 - 3:53pm
PHX CorpUseless DLC news: Killzone Fart Pack http://ps4daily.com/2014/07/killzone-fart-dlc/07/20/2014 - 12:56pm
MaskedPixelantehttps://www.youtube.com/watch?v=uU1mK2ig_GU They did their research beforehand.07/19/2014 - 4:41pm
Sleaker@james_fudge - are you sure the FCC can pick and choose? the general rules I read as passed in the act don't really indicate that, but I didn't read through the entirety.07/19/2014 - 4:19pm
MaskedPixelanteOf course, Saban's entire point hinges on them not knowing what the tokusatsu genre is.07/19/2014 - 1:57pm
lomdrLink to where you saw this, Sora-chan?07/19/2014 - 1:50pm
MaskedPixelanteThis is just... confusing to me... They're not being sued, but it looks like extortion, but maybe now the devs can make demands of Saban? I dunno...07/19/2014 - 1:47pm
MaskedPixelantehttp://www.joystiq.com/2014/07/18/chroma-squad-dev-agrees-to-royalty-split-ultimatum-from-power-ra/07/19/2014 - 1:43pm
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Matthew Wilsonthe 10c is based of the fact that it only cost them 2c a gig to send data around to start with, and that does include infrastructure07/18/2014 - 5:24pm
Matthew Wilsonhere is the thing the average user does not use enough bandwidth to justify usage based billing at most they would be allowed to charge 10c a gig. the avrage user would need to use around 600 gigs a piece.07/18/2014 - 5:23pm
james_fudgeThe FCC can apply what rules it sees fit and ignore rules that make no sense under Title II.07/18/2014 - 4:57pm
Sleaker@MW - ahhh thanks for the info. I still don't see how Title II or reclassifying would benefit industry or do what people are asking the FCC to do.07/18/2014 - 2:43pm
Matthew Wilsonif they do, they would than be subject to the utility commission for price approval. the short answer is no because it would bring even more regulations.07/18/2014 - 1:50pm
SleakerIf Internet gets rebranded as a Title II do you think cable companies will start charging per-usage similar to every other utility?07/18/2014 - 12:57pm
MaskedPixelanteI guess 'recommiting to classic style JRPGs like the upcoming Bravely Second' is coming later, now is the time for microtransactions at a level that would make EA say "guys, take it easy on the paywall".07/18/2014 - 10:39am
MaskedPixelantehttp://www.joystiq.com/2014/07/17/final-fantasy-record-keeper-relives-the-series-battles-for-mobi/ Square is really, really, REALLY hoping you all forgot that Final Fantasy: All The Bravest was a thing...07/18/2014 - 10:36am
 

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