Rapid Online Discounting of Madden NFL 11 Raises Eyebrows

August 18, 2010 -

In a strange move, online retailers GameStop and Amazon have already instituted dramatic price reductions on Electronic Arts’ Madden NFL 11, which has been out for barely over a week.

Michael Comeau, a columnist for Minyanville, noticed the price drops and dubbed the actions “worrisome” due to their timing—according to his recollection, while Amazon typically is a quick discounter, it didn’t adjust the price of last year’s Madden game until 20 days after release.

On Amazon, the 360 version of Madden NFL 11 is now $49.99, a $10 drop, while the Wii version had $3 knocked off to $46.99 and the PlayStation 2 entry received a $7 reduction to $32.99. The PlayStation 3 version is still full price ($59.99).

GameStop matched Amazon’s discounts on the 360, Wii and PlayStation 2 versions of Madden NFL 11 and went two better, knocking $10 off the PlayStation 3 game and $7 off the PSP version, which now sells for $32.99. (GameStop's discounted prices are applicable online only, not in-store)

Comeau’s take on the discounting:

… if the price is being cut so soon, the marketplace is telling us that this critically acclaimed puppy is almost definitely moving less units than Madden 10, which again, didn’t do as well as Madden 09.

And even if we factor in the weak economy’s impact on video-game industry sales, one must remember that the installed base of gaming consoles has gotten dramatically bigger in recent years -- Madden sales just haven’t kept up with that growth.

All this led Comeau to suggest selling EA stock (ERTS) if owned, as “It needs new blockbuster hits to augment its old guard, and that’s not even close to happening.”


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Comments

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

 Agreed, I really hope this is the reaction to the online pass.

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

Yeah this game is RENTAL ONLY for me due to the online pass and being a Madden game itself.

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

Online pass causing sale problems would be my guess.

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt." ~Best quote ever, Albert Einstein

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt." ~Best quote ever, Albert Einstein

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

I blame the online pass for the sudden price cuts.

http://www.magicinkgaming.com/

Re: Rapid Online Discounting of Madden NFL 11 Raises ...

It might be totally unrelated, but I'd really like to think that this is a response to EA's Project $10 and people realizing that they're the ones that are actually getting ripped off, because the resale value of the game they're buying is actually lower thanks to this garbage.

 
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IronPatriotBut hey, you're welcome.05/29/2015 - 5:23am
Andrew EisenEZK did say he didn't find any info on the appeals process. And if all he did was look at the ratings process part of the ESRB's website, he wouldn't have. That's where I would have looked too. But hey, thanks for being thorough and finding the info.05/29/2015 - 5:01am
Andrew EisenDude, again. I am NOT saying there is no appeals process. THERE OBVIOUSLY IS. All I am saying is that the appeals process is not described in the ratings process part of the ESRB's website.05/29/2015 - 4:59am
IronPatriotI googled appeal esrb.org and it is the first and third hits. Second is esrb talking about appeals for web publishers. Gamefaqs is fourth.05/29/2015 - 4:01am
IronPatriotZachary said he did not find any information about a formal appeals process. I did a simple search and found two places on the esrb site with the info. Just sayin.05/29/2015 - 3:57am
IronPatriotOn Google I get "1 Written Testimony of Patricia E. Vance President ... - ESRB" http://www.esrb.org/about/news/downloads/pvtestimony_6_14_06.pdf05/29/2015 - 3:55am
Andrew EisenNow, that post on GameFAQs was made four years ago. It appears the ESRB has since moved the appeals process stuff behind the publisher login on its website.05/29/2015 - 3:32am
Andrew EisenOh, third link on the Google search. Okay. That leads to a GameFAQs message board which quotes a section of the ESRB website that includes a description of the appeals process. But when you follow the link, that quote doesn't exist.05/29/2015 - 3:30am
Andrew EisenThird link down from what? Look, I'm not arguing the existance of an appeals process. There obviously is one. I was merely noting that it's odd that it isn't described on the website's ratings process section but it is on the mobile site.05/29/2015 - 3:25am
IronPatriotOK, so use the third link down, which describes the appeals process and is not on the mobile site"Publishers also have the ability to appeal an ESRB rating assignment to an Appeals Board, which is made up of publishers, retailers and other professionals."05/29/2015 - 2:47am
Andrew EisenRight, which links to the ESRB's mobile site. On the website (again, unless I'm overlooking it) the appeals process is locked behind the publisher login.05/29/2015 - 2:37am
IronPatriotHuh? Google "appeals esrb". It is the first link. Click it. No login requested.05/29/2015 - 2:31am
Andrew EisenInteresting. It's on the mobile site but unless I'm overlooking it, I don't see it under the Ratings Process on the web site. It is under the publishers section but you can't access it without a login.05/29/2015 - 2:13am
IronPatriot"Publishers also have the ability to appeal an ESRB rating assignment to an Appeals Board made up of publishers, retailers and other professionals. " Esrb05/29/2015 - 2:01am
IronPatriotZachary, did you look on the esrb site? The esrb appeals process pops up when you search "esrb appeals" http://m.esrb.org/faq_09.php05/29/2015 - 2:00am
Andrew EisenThe humor reminds me a lot of Axe Cop.05/29/2015 - 1:37am
WymorenceOh sweet god, Kung Fury is freaking awesome...05/28/2015 - 10:03pm
E. Zachary KnightWonder, I know you can revise content and resubmit it, but I can't findany information about a formal appeals process.05/28/2015 - 7:27pm
Wonderkarpever wonder if there's an appeals process for AO?05/28/2015 - 6:55pm
Matthew WilsonDanny and Andy play the first couple of levels of the upcoming Hatred http://www.gamespot.com/videos/hatred-gamespot-plays/2300-6425016/ imho it does not look like it should be AO.05/28/2015 - 5:57pm
 

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