Marketing Stunt Lands Zynga in Hot Water with San Francisco

August 23, 2010 -

Social game powerhouse Zynga may be the most powerful force on Facebook but it may find itself faced with a challenger it can't overcome: the San Francisco City Attorney's office. The San Francisco City Attorney's office is going after Zynga for what it is calling an "illegal and actionable" act involving a marketing campaign to promote the company's latest product in the Mafia Wars franchise - Mafia Wars: Las Vegas.

In a letter released today, Deputy City Attorney Alex Tse said that Zynga committed "documented acts of sidewalk vandalism" to advertise the new Mafia Wars game using fake $25,000 bills that were glued to sidewalks in San Francisco. The fake bills contained a message directing people to a Mafia Wars website. While the stunt might sound amusing to the casual observer, the City Attorney isn't laughing.

"The City Attorney takes violations such as these very seriously, and intends to pursue every available cause of action aggressively against Zynga for these illegal marketing tactics," Tse writes.

In the letter, Tse demands that Zynga "provide the City full information regarding the nature and extent of the marketing campaign affecting the public way in the City, identify all parties other than Zynga responsible for this campaign, and provide the City with a proposal to fully resolve the issue."

The company plans some other questionable marketing stunts to promote this game including blowing up a truck in the Nevada desert this evening with rapper Snoop Dogg -on hand, fo shizzle, to enjoy the fanfare.

Source: San Francisco Weekly


Comments

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

But WAS Snoop in the van?! We need confirmation!

 

(I actually like Snoop and would have said this whichever celeb was involved)

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

I gotta commend Zynga on this highly successful marketing stunt. Whatever fine they will have to pay to the city of San Francisco pales in comparison to what they would have had to spend to get this much news and media coverage through legitimate means

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Er um... Sidewalk vandalism?  This is something that the DA's office is getting their shorts in a bunch over?   Basically a fine, slap on the wrist and "Next" seems more in order. 

While I have not love for Zynga I mean; please this is worth effort or note?

Insanity is inherited.  Parents get it from their children. 

 

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

http://www.escapistmagazine.com/news/view/102938-Zynga-In-Trouble-Over-M...

"Ungluing the bills reportedly takes a steam cleaner 45 minutes, and annoying paperwork. Total cleanup costs are still unknown."

So I can see why the city would be upset. 

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

 They blew up the truck a few days ago.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Just now Zynga is landing in hot water for something? After stories of people recieving huge phone charges because they bought soemthing from Zynga?

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Not to mention closing down games that people had spent actual money on in an entirely callous and insensitive manner. Whilst, to a certain degree, I don't agree with 'pay as you go' style of games, and those people who invested did so voluntarily, Zynga could at least try to pretend that they have some level of respect for the consumers.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

"Zynga could at least try to pretend that they have some level of respect for the consumers."

That would just be adding insult to injury.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Zynga... Not only does it sound like a really badly spelt Hamburger, something you'd buy in a 'New Age' cafe, where the last few letters of the alphabet finally start the rebellion at their under-use and possibly a prosthetic sex-toy, but it's also a company whose business behaviour is probably lower-brow than any of the previously mentioned items.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew Eisen20.2 million PS4 consoles sold as of March 1. http://www.prnewswire.com/news-releases/playstation4-ps4-sales-surpass-202-million-units-worldwide-300045019.html03/04/2015 - 12:33am
MechaTama31Goth: True, but you can at least not waste your time reloading pages that have no new comments, or trying to remember which stories you even commented on.03/04/2015 - 12:26am
ZippyDSMleeI like nivida as well but this is kinda sad, http://arstechnica.com/gaming/2015/02/nvidia-hit-with-class-action-lawsuit-over-graphics-card-ram-issues/03/04/2015 - 12:23am
Goth_SkunkTo be fair, the tracker only advises you of threads that you've commented on have received more comments. It does nothing towards advising you if you've been replied to.03/04/2015 - 12:21am
ZippyDSMleeSeems you can make a link to the trackpage and ti will go there for as long as you are loged in.03/03/2015 - 11:26pm
ZippyDSMleeOh wow you can do that? I been just checking my posts 0-o03/03/2015 - 11:24pm
Matthew Wilsononly news worth while is a console that is about wiiu power for 200 bucks, but who cares.03/03/2015 - 11:12pm
MechaTama31Is it possible to make it so clicking on your username takes you to your Track page instead of your Edit page? I use the Track page routinely to see if anybody has replied to me. Editing my profile, not so much. Save a bit of wear and tear on my mouse?03/03/2015 - 10:44pm
Matthew Wilsonhttp://www.twitch.tv/nvidia is going to do a GDC conference, but god dam their preshow is so cringe worthy. ps I have a nvida card, and like their stuff, but still...03/03/2015 - 9:31pm
ZippyDSMlee.....win8 hates any left over hidden install partitions from other version of windows....only waste 5 hours finding that out...its ahrder than you think keeping up with 4 or 5 HDDS......03/03/2015 - 4:44am
Matthew WilsonI am going to pax east, any games you guys want me to check out?03/02/2015 - 11:23pm
ZippyDSMleeNo one remembers the days of Cinemagic and Cynergy eh? :P, meh even MGS is getting to film like....03/02/2015 - 8:44pm
MechaTama31I was about to get all defensive about liking Metal Gear Solid, but then I saw that he was talking about "cinematic" as a euphemism for "crappy framerate".03/02/2015 - 8:29pm
prh99Just replace cinematic with the appropriate synonym for poo and you'll have gist of any press release.03/02/2015 - 5:34pm
PHX Corphttps://www.youtube.com/watch?v=vZQDFO2KEPo Jim Sterling Makes Fun of "Cinematic" Gaming03/02/2015 - 3:39pm
Matthew WilsonWOW is copping EVE. http://us.battle.net/wow/en/blog/18141101/introducing-the-wow-token-3-2-2015 I think its a smart move to deal with gold farmers in this way.03/02/2015 - 1:16pm
Matthew WilsonI guess epic is tired of having their lunch eaten by unity. https://www.unrealengine.com/blog/ue4-is-free03/02/2015 - 12:50pm
Andrew EisenNot much to follow. Kern is being silly and... nothing much else is happening.03/02/2015 - 11:40am
Papa MidnightI ask because, having only just heard of it, I have not, and I was hoping for some insight.03/02/2015 - 11:39am
Papa MidnightHas anyone been following this petition by Mark Kern regarding Kotaku, Polygon, and VG247? https://www.change.org/p/kotaku-lead-the-way-in-healing-the-rift-in-video-games03/02/2015 - 11:38am
 

Be Heard - Contact Your Politician