Marketing Stunt Lands Zynga in Hot Water with San Francisco

August 23, 2010 -

Social game powerhouse Zynga may be the most powerful force on Facebook but it may find itself faced with a challenger it can't overcome: the San Francisco City Attorney's office. The San Francisco City Attorney's office is going after Zynga for what it is calling an "illegal and actionable" act involving a marketing campaign to promote the company's latest product in the Mafia Wars franchise - Mafia Wars: Las Vegas.

In a letter released today, Deputy City Attorney Alex Tse said that Zynga committed "documented acts of sidewalk vandalism" to advertise the new Mafia Wars game using fake $25,000 bills that were glued to sidewalks in San Francisco. The fake bills contained a message directing people to a Mafia Wars website. While the stunt might sound amusing to the casual observer, the City Attorney isn't laughing.

"The City Attorney takes violations such as these very seriously, and intends to pursue every available cause of action aggressively against Zynga for these illegal marketing tactics," Tse writes.

In the letter, Tse demands that Zynga "provide the City full information regarding the nature and extent of the marketing campaign affecting the public way in the City, identify all parties other than Zynga responsible for this campaign, and provide the City with a proposal to fully resolve the issue."

The company plans some other questionable marketing stunts to promote this game including blowing up a truck in the Nevada desert this evening with rapper Snoop Dogg -on hand, fo shizzle, to enjoy the fanfare.

Source: San Francisco Weekly


Comments

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

But WAS Snoop in the van?! We need confirmation!

 

(I actually like Snoop and would have said this whichever celeb was involved)

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

I gotta commend Zynga on this highly successful marketing stunt. Whatever fine they will have to pay to the city of San Francisco pales in comparison to what they would have had to spend to get this much news and media coverage through legitimate means

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Er um... Sidewalk vandalism?  This is something that the DA's office is getting their shorts in a bunch over?   Basically a fine, slap on the wrist and "Next" seems more in order. 

While I have not love for Zynga I mean; please this is worth effort or note?

Insanity is inherited.  Parents get it from their children. 

 

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

http://www.escapistmagazine.com/news/view/102938-Zynga-In-Trouble-Over-M...

"Ungluing the bills reportedly takes a steam cleaner 45 minutes, and annoying paperwork. Total cleanup costs are still unknown."

So I can see why the city would be upset. 

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

 They blew up the truck a few days ago.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Just now Zynga is landing in hot water for something? After stories of people recieving huge phone charges because they bought soemthing from Zynga?

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Not to mention closing down games that people had spent actual money on in an entirely callous and insensitive manner. Whilst, to a certain degree, I don't agree with 'pay as you go' style of games, and those people who invested did so voluntarily, Zynga could at least try to pretend that they have some level of respect for the consumers.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

"Zynga could at least try to pretend that they have some level of respect for the consumers."

That would just be adding insult to injury.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Zynga... Not only does it sound like a really badly spelt Hamburger, something you'd buy in a 'New Age' cafe, where the last few letters of the alphabet finally start the rebellion at their under-use and possibly a prosthetic sex-toy, but it's also a company whose business behaviour is probably lower-brow than any of the previously mentioned items.

 
Forgot your password?
Username :
Password :

Poll

Is King right? Should all games adopt the free-to-play model?:

Shout box

You're not permitted to post shouts.
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

Be Heard - Contact Your Politician