Target is getting serious about the used games market today, with the rollout of in-store trade-ins at select retail outlets in California. The trade-in program launches today in Northern California, with plans to expand it next month at more Target locations. By year’s end Target hopes to offer trade-ins at over 850 stores nationwide. In addition to the in-store trade-ins, consumers will also be able to go to the Target website to trade-in used electronics and DVDs as well – for store credit. Apparently, you’ll also be able to trade in select electronics too like iPhones and cellphones.
Target has been re-evaluating its videogame business in 2010, and adjusting accordingly to make the shopping experience more palatable for consumers. The used game trade-in initiative is probably part of these changes – and a way for Target to cut into the massive profits that specialty retailer GameStop makes off used games. Or you could just chalk this up to Target following the crowd: after all, if Best Buy is doing it, why shouldn’t they?