Lenovo Planning Console for non-Hardcore Chinese Gamers

Computer maker Lenovo has established a new company as part of a push to make its own videogame console.

Beijing eedoo Technology Ltd. will oversee development of an internally developed Lenovo console named eBox, reports the Wall Street Journal. Planned for release in China by the end of this year, the eBox will be “compatible” with high-definition televisions and allow users to download content from the Internet. Users will be able to interact with the device by using a camera.

eedoo plans to launch the console in China first, since “regulations of game consoles are murky and rampant piracy poses a big challenge for console game sales.”

China Daily, which features a pair of concept drawings of the product, reports that the eedoo team consists of some 40 software engineers. Pricing for the eBox is expected to be “slightly lower” than that of the Xbox 360.

The console is designed for occasional players rather than hardcore gamers and around 30 "free" games will be included with each eBox.

eedoo Technology President Hack Luo said about the eBox, “Our product is designed for family entertainment. eBox may not have exquisite game graphics, or extensive violence, but it can inspire family members to get off the couch and get some exercise.”

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