MS Exec: Kinect Could Help 360 Get to Market in China

September 1, 2010 -

As Microsoft continues to try and get its Xbox 360 to market in China, an executive for the company outlined why Kinect may be a valuable asset in its push and how MS plans to combat piracy in the Asian country.

Simon Leung (pictured), Microsoft Corporate Vice President, Chairman and CEO for the Greater China region, speaking to the Wall Street Journal, first noted why China is such an attractive region, if it wasn’t already apparent, stating that China would soon be the world’s largest PC market, while it's already tops in the mobile phone and broadband categories.

Leung indicated that China is becoming a growing adopter of cloud computing, which could help protect Microsoft, as Leung stated, “… you cannot pirate a cloud application.”

Asked about selling consoles in China, Leung responded:

We always hope that we get the Xbox in China, period, because it is a very good product, especially with [motion-control unit] Kinect coming up. If you look at the concerns that China has, they worry about people just staying at home and not interacting and all that, and not exercising, so if you look at Kinect, it actually solves a lot of these problems…You can get good exercise out of it.

Leung was then queried on piracy for the console, specifically if Microsoft’s revenue would mainly come from the sale of hardware:

No, actually it’s from both. There are different ways to address this issue. One of the things about [online video gaming service] Xbox Live is that you need to get access to the network, and then you can go and play it, so we can do authentication. The business model will be very different from just selling software that sits on a PC.


 
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Papa MidnightWii U Games finding Solidarity with PC Gamers :(08/19/2014 - 6:09pm
Zenbuy all of the bad DLC before they even showed the main content everyone was waiting for. I paid for it, I wanted it, and I got tossed aside.08/19/2014 - 4:10pm
ZenIanC: Yep, both Call of Duty games did the same thing holding back all DLC and then releasing the day one map 2 YEARS later out of the blue. Why play what they won't support. Warner Bros canceled their DLC after promising it because Wii U owners didn't08/19/2014 - 4:09pm
Andrew EisenShe's the developer of Depression Quest. It's an interesting game (although I wouldn't call it fun) and you can check it out for free at depressionquest.com.08/19/2014 - 2:48pm
Sleakerwhat's all this Zoe quinn stuff all over and should I even bother looking it up?08/19/2014 - 2:37pm
IanCExactly Zen. The third one had random delays to the DLC and they just came out seemingly at random with no warning, and the 4th they didn't even bother.08/19/2014 - 2:31pm
ZenI may have bought both AC games on Wii U, but WHY would anyone be expected to get the game when they came out MONTHS before release that they were skipping DLC and ignoring the game? They poisoned the market on themselves then blamed Nintendo players.08/19/2014 - 1:27pm
Papa MidnightIn review, that's fair, Andrew. I just tend to take Gawker articles with a lot of salt, and skepticism.08/19/2014 - 12:07pm
Matthew WilsonFor one has a English speaking support team for devs. Devs have said any questions they have, were translated in to Japanese. then back in to English. 08/19/2014 - 11:41am
Adam802they need to realize the "wii-fad" era is pretty much over and start rebooting some old great franchises like they are doing with star fox08/19/2014 - 11:39am
Adam802unfortunatly, this seems to represent 3rd party's position on the wiiU in general. Nintendo has always sucessfully relied on 1st party but now since 3rd parties and console "power" are so important this gen, they're in trouble.08/19/2014 - 11:38am
IanCOkay, so what can Nintendo do to these 3rd parties? Huh? If a company release games late with missing content then of course it won't sell. Seems simple to me.08/19/2014 - 11:25am
Andrew EisenSakurai and Co. REALLY need to go back in there and re-pose Samus. She is so incredibly broken.08/19/2014 - 11:06am
ZippyDSMleeUntill Nin starts paying out the azz or doing much much more to help 3rd party games development, the WIIU is dead in the water.....08/19/2014 - 11:03am
ZippyDSMleehttps://www.facebook.com/permalink.php?story_fbid=316135481893472&id=22417313775637408/19/2014 - 11:02am
ZippyDSMlee*gets out the popcorn* this will be fun08/19/2014 - 11:01am
Andrew EisenIt's not as simple as "Nintendo gamers don't buy AC games."08/19/2014 - 11:01am
Andrew EisenACIII was late, missing DLC (so was IV) and was on a brand new platform that had never had the series competing against two platforms that had an install base of 80 million a piece who had all the previous games.08/19/2014 - 11:01am
Andrew EisenI'd say TechDirt is being a bit unfair towards Kotaku's article to the point of slightly mischaracterizing it. It's not really bad but, while a little muddled, neither is the Kotaku article.08/19/2014 - 10:59am
 

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