FarmVillians, or the Art of Stealing

September 8, 2010 -

In a new article called "FarmVillians" in SF Weekly a former Zynga employee paints an unflattering picture of CEO Mark Pincus, putting one of his more famous quotes in context. The basic thrust of the article is that Pincus encouraged developers to copy Zynga's competitors and dealt with the fallout later by settling matters out of court.

The article also points out why Zynga finds itself in a lawsuit with mobile game maker Digital Chocolate . Here's an interesting bit from the article about Pincus speaking at UC Berkley:

Critical tech bloggers had a field day with a talk Pincus gave to aspiring entrepreneurs at a UC Berkeley event last March, during which he claimed he "did every horrible thing in the book just to get revenues right away" when Zynga was founded. Yet in May, he was the subject of an admiring profile in Details magazine, which portrayed him as a plainspoken capitalist beset with sour-grapes complaints.

But the quote that really stands out, as an ex-employee recalls, was Pincus talking about innovation:

"I don't fucking want innovation," the ex-employee recalls Pincus saying. "You're not smarter than your competitor. Just copy what they do and do it until you get their numbers."

One contractor says he was offered freelance work from Zynga, related to mimicking a competitor's application, with explicit instructions: "Copy that game."

"I was around meetings where things like that were being discussed, and the ramifications of things like that were being discussed - the fact that they'd probably be sued by the people who designed the game," he says. "And the thought was, 'Well, that's fine, we'll settle.' Our case wasn't really defensible." Psycho Monkey's suit was ultimately settled for an undisclosed amount.

The former senior employee who was present for Pincus' "No innovation" diatribe described Zynga's business model this way: "Steal somebody else's game, throw millions of dollars at it, and then, if it doesn't have it already, add virtual coins."

Certainly that is an unvarnished look at how Zynga operates - if you believe that Pincus said those things..

Source: Libe Goad


Comments

Re: FarmVillians, or the Art of Stealing

None of this is a surprise in the least.

Re: FarmVillians, or the Art of Stealing

Very good article.  To me and the people I know, saying Zynga and Mark Pincus are scumbags is like saying the sun rises in the East but hopefully this article will inform more people on what an ethicless company that is.  I hope their star is fading not just beacuse of that but because what they call a "game" is really just a pointless progress bar that you pay to advance but which never gets to 100%.  It is not gaming, it's work and I think a horrible trend to encourage.

Parallax Abstraction
Ottawa, Ontario, Canada
www.digital-lifeline.ca

Parallax Abstraction
Ottawa, Ontario, Canada

Re: FarmVillians, or the Art of Stealing

The sad part is that this kind of thing is profitable. This is the opposite of a patent troll. This is the kind of pirate that IP laws should be targeting.

But guess what, a lot of businesses operate this way. Copy the GUI, copy the function, I don't want inovation, I want it close enough that consumers don't know one from the other. We have no customers now, they have all the customers. Any that we steal will be more then we had before.

 

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
NeenekoI remember the pac man show from the 80s, but I was more picturing this: https://www.youtube.com/watch?v=fWL6j0SvqV0 which is probably more source accurate then Tetris will be...09/30/2014 - 1:42pm
Andrew EisenThat is so dumb. That would be like Sony saying, "Hey guys! The next Playstation is going to be so awesome, so far beyond what the PS4 can do that we're going to call it the Playstation 6!"09/30/2014 - 1:42pm
Matthew WilsonMicrosoft reveals windows 10 http://arstechnica.com/information-technology/2014/09/the-next-version-of-windows-will-be-windows-10/09/30/2014 - 1:26pm
E. Zachary KnightThere is actually a Pacman tv show and it isn't bad. My kids like it.09/30/2014 - 12:53pm
NeenekoTetris.. the movie? It is sad when a joke becomes real. Next up pacman and minesweeper!09/30/2014 - 12:42pm
Andrew EisenIt remixes existing content into different scenarios, yes.09/30/2014 - 12:34pm
ZippyDSMleeIn't the adventure map just regurtiated content in diffrent sqaures?09/30/2014 - 12:24pm
MaskedPixelanteThe phasing out of the iPad 2 begins. Pokemon TCG Online REQUIRES an iPad with a retina display to run.09/30/2014 - 12:05pm
Andrew EisenIf you can't get enough of Hyrule Warriors' gameplay, yeah, it's looking like a pretty good deal.09/30/2014 - 12:03pm
E. Zachary KnightSo a Tetris movie is happening. Here is the link. Reads like a joke: http://blogs.wsj.com/speakeasy/2014/09/30/tetris-movie/09/30/2014 - 11:47am
E. Zachary KnightSo is it worth getting the Season Pass?09/30/2014 - 11:45am
Andrew EisenWow. The Hyrule Warriors DLC is more extensive than I thought. The new scenario in the first pack is a full five levels and the new Adventure Map is a whole new map, all 128 squares. Yowza!09/30/2014 - 11:08am
Andrew EisenI'm most pleased that the Quick Start Menu will now launch when the Wii U is powered on from the TV Gamepad TV Remote. I felt that was a huge oversight and I'm glad it's been corrected.09/30/2014 - 11:06am
MaskedPixelanteHey look, Nintendo figured out folders on the Wii U. I mean, yeah, they figured out folders on the 3DS several years ago, but these are BETTER! These... uhh... actually display the full folder name on the home screen instead of just the first letter...09/30/2014 - 9:19am
Technogeek(Yeah, it's not game related, but my brother is a car nerd and loves to bring this up whenever there's an excuse to laugh at CNN.)09/30/2014 - 8:48am
TechnogeekDid someone say "actual knowledge ruins the news"? http://jalopnik.com/how-much-can-cnn-get-wrong-about-f1-engines-physics-in-111142340509/30/2014 - 8:47am
NeenekoHeh. PoliSci tends to ruin the news. Kinda like how being a gamer tends to ruin mainstream game stories, any actual knowledge in a field highlights how poorly it is reported.09/30/2014 - 8:30am
MechaTama31Heh. I don't think you need a master's in politics to see that... ;)09/30/2014 - 7:32am
Matthew WilsonTrust me i read the same sites.I have a Master's in Applied Politics. I get to see through the spin both Left and Right that tend to be put on news stories.09/30/2014 - 1:02am
WymorenceI also have an extremely hard time in listening to people who froth at the mouth when the POTUS does something almost identical to the previous POTUS, but for some reason is subhuman for it this time around09/30/2014 - 12:43am
 

Be Heard - Contact Your Politician