ESRB Success in Chart Form

September 16, 2010 -

If you know anyone that thinks that it is easier to get videogames than any other form of media and you don't want to take the time to rattle off a bunch of numbers, then I recommend you look at this simple chart at Ars Technica. This chart shows the percentage of youngsters that have been successful in buying Mature-rated games at retail from 2000 - 2009. That stat line in the chart is contrasted by other stat lines for R-rated movies, music, and DVDs.

What is the shocking conclusion? That video games are harder for children to get than DVDs and music with parental advisory labels. They also have an easier time getting into an R-rated movie, than buying and M-rated game. So where did this data come from? The Federal Trade Commission.

The government - like the State of California - think they can do a better job than what the game industry already does using the ESRB as a guideline, but how can they possibly do better than what the chart shows - according to the FTC?

The truth is that they can't. Show this chart to your mom, your neighbor. Or better yet, email it to your elected officials.

Posted in

Comments

Re: ESRB Success in Chart Form

I think any parents concerned about their kids getting their hands on violent video games need to do a google image search for "free porn".  Personally, I'm more concerned about how easy it is to access that material for free with no age check than a $60-$70 game where the kid is likely to get turned down at retail even if they have the money.

In general I'm less concerned about anything MS, Sony or Nintendo allow on their console than I am about what's right out in the open on the internet.

===============

Chris Kimberley

===============

Chris Kimberley

Re: ESRB Success in Chart Form

This should be a case for the X-Files.  The Truth is out there. 

But sadly will simply be downplayed or flat out ignored as being inconvient. 

Re: ESRB Success in Chart Form

So its easier to get into a R-rated movie then it is to get an M-rated gamer huh? Interesting info from the FCC.

http://www.magicinkgaming.com/

Re: ESRB Success in Chart Form

Unfortunately the chart's not that simple. How do we account for the shift from 15% to 80% in the past ten years, when the ratings system itself (which came into effect in 1994, so had already had six years of people getting used to it by the beginning of the graph) hasn't changed? One could just as easily argue that the reason retailers are paying more attention to the ratings system now is because of the hysteria from enraged parents and political lobbyists that's surrounded the issue, putting them under pressure.

I don't think we can really conclude from this that the ratings system is working. I really would love to conclude that, but I just can't.

Re: ESRB Success in Chart Form

You are right. There was a time when the Games Industry needed the pressure to clean up its act, but that pressure does not need to be rule of law. It needs to come from parents and gamers.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: ESRB Success in Chart Form

 Actually i would like to add that the rule of law doesn't always increase pressure and may actually ease it. If i recall, the similar studies in the UK where their are laws on regulation showed that game retailers here in the US are doing a better job. Once you make laws, people think it's over and done with and that gov't is taking care of it and thus stop paying as much attention themselves. 

Re: ESRB Success in Chart Form

If they REALLY wanted to solve the problem, the media could reach 90% of parents with a fairly short media blitz. The biggest problem is a number of parents still don't understand that games=/=for kids. There are kids games, then there are teen games, then there are adult games. Think of them like Candyland, Spin the Bottle, and Hide the Balogna respectively. Or the Hokey Pokey, the Electric Slide, and the Lambada.
Now, I'd like to bring up a ancedote that shows that the problem is not limited to games. I had a grandmother recently complain to me about a movie she rented to show her kids. It starred Jim Carry, and apparently he was dressed on the cover in a tutu. It was rated PG-13 and the kids were between 6 and 8. She didn't look at the rating of the movie, she looked at the cover, and figured it would be OK for kids. When it turned out it wasn't, do you think she accepted the responsibility for failing to check the rating? No, she blamed the movie company for putting a misleading picture on the front. Lack of accountability is a major problem for Americans (it's cool, I'm an American so I can say that). So when they buy an adult game and give it to their eight year old to buy, it must be the game industries fault! And so there "otter be a law!" Here is the irony... this law STILL would not stop hen from stupidly buying the game for their kid.

The only way to fight this is to educate the parents. And for that to work, the parents have to want to learn. Let's face it, a lot won't.

Re: ESRB Success in Chart Form

No the work of parents would increase these numbers. I'm not sure but i think the FTC's numbers are based on studies they conducted to test the enforcement of ratings in retail; the work of parents is completely irrelevant. This is not about how many kids actually DO get their games this way, just how likely they are if they wanted to. As the study in the other article trys to tell us, less than 10% of kids buy M-rated games on their own, and less than 15% do not have permission to do so.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MechaTama31I mean, of the groups being bullied here, which of the two would you refer to collectively as "nerds"?10/19/2014 - 11:30pm
MechaTama31But that's the thing, it doesn't sound to me like he is advocating bullying, it sounds like he is accusing the SJWs of bullying the "nerds", who I can only assume refers to the GGers.10/19/2014 - 11:21pm
Andrew EisenInteresting read. Unfortunately, too vague to form an opinion on but at least now I know what faefrost was talking about in James' editorial.10/19/2014 - 10:39pm
Neo_DrKefkaBreaking GameJournoPros organized a blacklist of former Destructoid writer Allistar Pinsof for investigating fraud in IndieGoGo campaign http://blogjob.com/oneangrygamer/2014/10/gamergate-destructoid-corruption-and-ruined-careers/10/19/2014 - 8:57pm
Neo_DrKefkaOnly good thing I seen come out of the Biddle incident was the fact a professional fighter offered to give 10k to an anti bullying charity for a round in the ring with Biddle.10/19/2014 - 7:49pm
Neo_DrKefkaEven after all the interviews she is still on twitter making fun of people with disabilities (Autism) yet she is a part of the crowd that is on the so called right side of history...10/19/2014 - 7:48pm
Neo_DrKefkaWhich #GameGate supports are constantly being harassed and bullied. Brianna Wu who I told everyone she was trolling GamerGate weeks ago with her passive aggressive threats was looking for that crazy person in the crowd.10/19/2014 - 7:47pm
Neo_DrKefkaI believe the problem #GamerGate has with Sam Biddle is he is apart of this blogging group that in a way hates or detests its readers. Also being apart of the crowd that claims its on the right side of history isn't helping when he is advocating bullying10/19/2014 - 7:45pm
MechaTama31Of course, I'm looking at these tweets in isolation, I don't know a thing about the guy.10/19/2014 - 7:06pm
MechaTama31If anything, the sarcastic implication seems to be that the SJW crowd is bringing back the bullying of nerds. But it's the GGers who are out for his blood? I'm lost...10/19/2014 - 7:01pm
MechaTama31I don't really get this Sam Biddle thing. The reaction to his tweets seems to be taking them at face value, but... they're tongue in cheek. Right?10/19/2014 - 7:00pm
Andrew EisenI have it. The problem, so far as I can tell, is neither of them allow me to overlay my webcam feed or text links to my Extra-Life fundraising page.10/19/2014 - 4:08pm
quiknkoldand yes, its free10/19/2014 - 4:05pm
quiknkoldshould grab Hauppauge capture. has mic support and can upload directly to youtube10/19/2014 - 4:05pm
Andrew EisenThe former.10/19/2014 - 4:00pm
quiknkoldwas it StreamEez, or the StreamEez feature in Hauppauge Capture? cause I know Capture has alot more support from the devs.10/19/2014 - 3:54pm
Andrew EisenI actually tried StreamEez last week. Flat out didn't work.10/19/2014 - 3:53pm
quiknkoldI use the Hauppauge Capture software's StreamEez. Arcsoft showbiz for recording. I just streamed a few hours of Persona 4 Golden with zero problem using the program. Xsplit is finniky when it comes to Hauppauge10/19/2014 - 3:40pm
Andrew EisenTrying to capture console games and broadcast with Open Broadcaster System because I've had technical difficulties using XSplit 3 weeks in a row.10/19/2014 - 3:37pm
quiknkoldand what are you trying to capture?10/19/2014 - 3:31pm
 

Be Heard - Contact Your Politician