Piracy is the subject of note in the third part of a massive interview with Valve Software’s Gabe Newell and Erik Johnson over at PC Gamer.
When asked about piracy rates on Steam Newell said that that they are so low that Valve does spend any time thinking about it:
"They’re low enough that we don’t really spend any time [on it]. When you look at the things we sit around and talk about, as big picture cross game issues, we’re way more concerned about the stability of DirectX drivers or, you know, the erroneous banning of people. That’s way more of an issue for us than piracy.
Once you create service value for customers, ongoing service value, piracy seems to disappear, right? It’s like “Oh, you’re still doing something for me? I don’t mind the fact that I paid for this.” Once you actually localise your product in Russia and ship it on the same day that you ship your English language versions, this theoretical hotbed of piracy becomes your second largest- third largest after Germany in continental Europe? Or third after UK?
Newell goes on to say that creating anything to combat piracy that has the potential to affect even one customer is not something the company is willing to do. He also adds that Steam’s ability to let users play the games they own from any computer has also helped to keep customers happy.
Read the whole interview at PC Gamer.