Atari Wants Infringers to Pass GO

September 23, 2010 -

If you can't beat, join them... or convince them to join you. That's kind of what Atari is doing with those developer and publishers it thinks are infringing on its copyrights to create socialized game experiences (Facebook, iPhone, etc.). Atari calls it the "GO initiative." The company will reach out to portals and developers that it believes have created clones of its classic IPs and offer an invitation to replace the clones with the real deal.

Speaking to GamesIndustry.biz in an interview published today, Atari project head Thom Kozik said that getting developers on board to improve Atari IP instead of copying it is of paramount importance.

"This initiative is not about going out after the market with a big stick, that's a different situation," Kozik said. "First and foremost we're going to be saying, 'let's bring the friends and folks who love us, and the folks who love these brands, into the fold, and we'll worry about the folks who don't want to play along, no pun intended, we'll worry about them later in a different context'" .

"It's a horrible position for me to be in. I've got a ton of very talented developers who are very interested in my intellectual property. Now what I've got is the GO initiative so I can turn around to them and say: I've got this incredibly deep catalogue of IP which you can get involved with, and I'll help you develop the next iteration of a classic game.

"I'll help you to create a socialised, monetised version of a classic piece of IP from any of the studios which were part of Atari during its long lifespan. That's what we're finding is a tremendous opportunity, a lot of developers are getting very excited about that."

Atari knows that it can't compete with the 70/30 profit split which developers can get from Apple or or online game portals, but it can offer a 30 to 50 percent cut to developers and support services like customer support, QA services, and access to its publishing prowess so that game developers can concentrate on the games.

Source: GI.biz


Comments

Re: Atari Wants Infringers to Pass GO

Protecting IP while simultaneously ecouraging innovation?

And BOTH parties benefit?!?!

Image:BRILLIANT!.jpg

I'm quite interested in seeing how this plays out, because it sounds like it could be a springboard for similar programs from other game companies.

Re: Atari Wants Infringers to Pass GO

Well, it's certainly better than sending out a string of cease and desists.  But I've got to say it also sounds kind of like a cash-grab on Atari's part.

Still, not a bad idea.  It may well give developers a chance to both not infringe on Atari's IP while still being able to remake all those classic games so I can continue to waste my time playing flash versions of old arcade classics.

===============

Chris Kimberley

===============

Chris Kimberley

 
Forgot your password?
Username :
Password :

Poll

Which group is more ethically challenged?:

Shout box

You're not permitted to post shouts.
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/chicago-netflix-customers-your-bill-is-about-to-up-9-percent/ Chicago wants to become the new Detroit so be it.07/01/2015 - 4:58pm
InfophileAnd also, she said "anyone," but she also said "probably." This means there's a subset for whom the "you shouldn't write it" doesn't apply.07/01/2015 - 4:47pm
InfophileGoing back a bit: "As I believe there is no justification, there is no reason for me to continue reading." - One reason to read might be to find out if you're wrong about there being no justification for it.07/01/2015 - 4:45pm
Andrew EisenRead it here: http://www.zenofdesign.com/getting-diversity-to-speak/07/01/2015 - 4:42pm
Andrew EisenFormer Bioware dev, Damion Schubert, offers an interesting thought on diversity in the industry. Not only is it important to have, it's important to make sure they feel comfortable offering their perspective.07/01/2015 - 4:40pm
Andrew EisenHeh, I did consider it!07/01/2015 - 4:37pm
Craig R.Aww, video gamer players wasn't an option for the poll?07/01/2015 - 4:33pm
KaylaKazeI think the problem here is certain people don't know what "shouldn't" means, even after it's been explained to them half a dozen times.07/01/2015 - 4:19pm
Andrew EisenWhat if creators heard our feedback, agreed with it and then... oh god... made a better show? The HORROR!!!07/01/2015 - 4:13pm
Andrew EisenI mean, next thing you know they'll make a YouTube video. A YOUTUBE VIDEO!!!07/01/2015 - 4:07pm
Andrew EisenHow DARE anyone write an opinion suggesting that people who suck at something might consider a better way to accomplish the same thing or improve so they suck less. The NERVE!07/01/2015 - 4:06pm
Goth_SkunkYes, but we complain about it amongst ourselves, we shake our heads, we sigh, shrug our shoulders and say 'oh well, what can you do?' We don't write articles for Wired and say 'Anyone can write about X, but should they? Probably not.'07/01/2015 - 3:57pm
Andrew EisenMy favorite is: "Zoom and enhance!"07/01/2015 - 3:55pm
E. Zachary KnightGoth, you must not hang out with many technology experts. We complain about bad portrayals of tech all the time.07/01/2015 - 3:52pm
Andrew EisenPeople should be free to write about anything their little hearts desire. Even if they suck at it. Maybe not the most advisable thing to do, depending on their personal goals. But that's why you listen and learn and improve! Or try to, anyway.07/01/2015 - 3:50pm
Andrew EisenAnd you're straying from the path a bit but the sentiment in and of itself I agree with.07/01/2015 - 3:47pm
Goth_SkunkBut, as in the example I provided with call tracing and cell phone triangulation, the audience lets it slide, even the subject matter experts.07/01/2015 - 3:47pm
Andrew EisenGreat! Maybe you'd change your mind if you read her reasons for suggesting such a thing, maybe not. But at least now you're opining what she actually said!07/01/2015 - 3:46pm
Goth_SkunkFor the sake of entertainment, people write about things they shouldn't write about all the time. If they stopped, most things fiction would cease to exist.07/01/2015 - 3:46pm
Goth_SkunkAnd I think that's a despicable thing to suggest, worse than someone who sucks at writing a rape scene doing so. By all means, if the rape scene was poorly written, criticize it after the fact.07/01/2015 - 3:45pm
 

Be Heard - Contact Your Politician