Atari Wants Infringers to Pass GO

September 23, 2010 -

If you can't beat, join them... or convince them to join you. That's kind of what Atari is doing with those developer and publishers it thinks are infringing on its copyrights to create socialized game experiences (Facebook, iPhone, etc.). Atari calls it the "GO initiative." The company will reach out to portals and developers that it believes have created clones of its classic IPs and offer an invitation to replace the clones with the real deal.

Speaking to GamesIndustry.biz in an interview published today, Atari project head Thom Kozik said that getting developers on board to improve Atari IP instead of copying it is of paramount importance.

"This initiative is not about going out after the market with a big stick, that's a different situation," Kozik said. "First and foremost we're going to be saying, 'let's bring the friends and folks who love us, and the folks who love these brands, into the fold, and we'll worry about the folks who don't want to play along, no pun intended, we'll worry about them later in a different context'" .

"It's a horrible position for me to be in. I've got a ton of very talented developers who are very interested in my intellectual property. Now what I've got is the GO initiative so I can turn around to them and say: I've got this incredibly deep catalogue of IP which you can get involved with, and I'll help you develop the next iteration of a classic game.

"I'll help you to create a socialised, monetised version of a classic piece of IP from any of the studios which were part of Atari during its long lifespan. That's what we're finding is a tremendous opportunity, a lot of developers are getting very excited about that."

Atari knows that it can't compete with the 70/30 profit split which developers can get from Apple or or online game portals, but it can offer a 30 to 50 percent cut to developers and support services like customer support, QA services, and access to its publishing prowess so that game developers can concentrate on the games.

Source: GI.biz


Comments

Re: Atari Wants Infringers to Pass GO

Protecting IP while simultaneously ecouraging innovation?

And BOTH parties benefit?!?!

Image:BRILLIANT!.jpg

I'm quite interested in seeing how this plays out, because it sounds like it could be a springboard for similar programs from other game companies.

Re: Atari Wants Infringers to Pass GO

Well, it's certainly better than sending out a string of cease and desists.  But I've got to say it also sounds kind of like a cash-grab on Atari's part.

Still, not a bad idea.  It may well give developers a chance to both not infringe on Atari's IP while still being able to remake all those classic games so I can continue to waste my time playing flash versions of old arcade classics.

===============

Chris Kimberley

===============

Chris Kimberley

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Papa MidnightWii U Games finding Solidarity with PC Gamers :(08/19/2014 - 6:09pm
Zenbuy all of the bad DLC before they even showed the main content everyone was waiting for. I paid for it, I wanted it, and I got tossed aside.08/19/2014 - 4:10pm
ZenIanC: Yep, both Call of Duty games did the same thing holding back all DLC and then releasing the day one map 2 YEARS later out of the blue. Why play what they won't support. Warner Bros canceled their DLC after promising it because Wii U owners didn't08/19/2014 - 4:09pm
Andrew EisenShe's the developer of Depression Quest. It's an interesting game (although I wouldn't call it fun) and you can check it out for free at depressionquest.com.08/19/2014 - 2:48pm
Sleakerwhat's all this Zoe quinn stuff all over and should I even bother looking it up?08/19/2014 - 2:37pm
IanCExactly Zen. The third one had random delays to the DLC and they just came out seemingly at random with no warning, and the 4th they didn't even bother.08/19/2014 - 2:31pm
ZenI may have bought both AC games on Wii U, but WHY would anyone be expected to get the game when they came out MONTHS before release that they were skipping DLC and ignoring the game? They poisoned the market on themselves then blamed Nintendo players.08/19/2014 - 1:27pm
Papa MidnightIn review, that's fair, Andrew. I just tend to take Gawker articles with a lot of salt, and skepticism.08/19/2014 - 12:07pm
Matthew WilsonFor one has a English speaking support team for devs. Devs have said any questions they have, were translated in to Japanese. then back in to English. 08/19/2014 - 11:41am
Adam802they need to realize the "wii-fad" era is pretty much over and start rebooting some old great franchises like they are doing with star fox08/19/2014 - 11:39am
Adam802unfortunatly, this seems to represent 3rd party's position on the wiiU in general. Nintendo has always sucessfully relied on 1st party but now since 3rd parties and console "power" are so important this gen, they're in trouble.08/19/2014 - 11:38am
IanCOkay, so what can Nintendo do to these 3rd parties? Huh? If a company release games late with missing content then of course it won't sell. Seems simple to me.08/19/2014 - 11:25am
Andrew EisenSakurai and Co. REALLY need to go back in there and re-pose Samus. She is so incredibly broken.08/19/2014 - 11:06am
ZippyDSMleeUntill Nin starts paying out the azz or doing much much more to help 3rd party games development, the WIIU is dead in the water.....08/19/2014 - 11:03am
ZippyDSMleehttps://www.facebook.com/permalink.php?story_fbid=316135481893472&id=22417313775637408/19/2014 - 11:02am
ZippyDSMlee*gets out the popcorn* this will be fun08/19/2014 - 11:01am
Andrew EisenIt's not as simple as "Nintendo gamers don't buy AC games."08/19/2014 - 11:01am
Andrew EisenACIII was late, missing DLC (so was IV) and was on a brand new platform that had never had the series competing against two platforms that had an install base of 80 million a piece who had all the previous games.08/19/2014 - 11:01am
Andrew EisenI'd say TechDirt is being a bit unfair towards Kotaku's article to the point of slightly mischaracterizing it. It's not really bad but, while a little muddled, neither is the Kotaku article.08/19/2014 - 10:59am
 

Be Heard - Contact Your Politician