Saints March in for ESRB PSA

September 28, 2010 -

For its latest public service announcement to promote videogame ratings awareness, the Entertainment Software Rating Board (ESRB) has employed a pair of Super Bowl champions.

New Orleans Saints wide receivers Marques Colston and Devery Henderson appear in the spot, in which they inform a clueless consumer buying a game for his son that he should check the rating on the game before purchasing it. The commercial was launched via a press event at a New Orleans area GameStop, with State Senator Daniel Martiny (R-Metairie) and State Representative Jeffrey Arnold (D-New Orleans) in attendance.

The PSA will run on GameStop’s in-store network nationwide, appear on the video board at Saints home games and also run on television and radio stations throughout the state of Louisiana.
Colston added, “I play a ton of video games, and while most of them are OK for kids, some of them are clearly intended for older players.”

He continued, “They say the best defense is a good offense, and I know about good offense.  A parent’s best defense against bringing home the wrong game for their child is to go on offense and use the ratings every time they buy or rent a game.  You’re always better off when you know the play.”

The spot can be viewed on the media page of the ESRB’s website. The Saints video is the first choice under the Statewide and Local TV section.


Comments

Re: Saints March in for ESRB PSA

Considering the number of gamestops in the area, I think I've shopped at that shop before.

It's one of the few gamestops that doesn't make you go through a half hour of "anything you want to reserve" pitches every time you check out.

 

Re: Saints March in for ESRB PSA

Wow strict dad if kids not allowed to get Iron Man. I'm sure the kid saw the movie at least. XD

Re: Saints March in for ESRB PSA

Here's where I disagree with the ESRB. This and the poster campaigns on the media page ("If it weren't for the rating system, my kids wouldn't be allowed to play video games") are making them go from merely providing information about game content to telling people how to parent their children. Everyone here is saying that kids shouldn't be playing M-rated games, but I say it depends on the kid. There are definitely some who should not, and others who would be fine with it. By all means, let the parents decide what their kids play, but don't tell them they are a bad parent if they knowingly give their kid an M-rated game if they feel they can handle it.

 
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MattsworknameNo, but they were still bullied by feminist into pullign the game. Something I think rockstar should have sued over07/28/2015 - 5:33pm
NatirAndrew, people like Zoe Quinn, Anita Sarkeesian, and Brianna Wu have no affect on anything with regards to the gaming industry?07/28/2015 - 5:33pm
Andrew EisenI also don't consider petitions (even stupid nonsense ones like the one in question) to be bullying or threatening.07/28/2015 - 5:33pm
Andrew EisenTarget is not a developer or publisher.07/28/2015 - 5:31pm
MattsworknameAndrew: target asutraila, GTA 5. You were saying?07/28/2015 - 5:27pm
Andrew EisenNatir - Everything. I've been here since the beginning but we're not talking about ethics in games journalism right now. Did you really want to switch subjects?07/28/2015 - 5:25pm
Andrew EisenYes, how a game works, how characters are portrayed, how the controls operate, tone, themes, writing, etc. are all up to the devs. But that doesn't mean any of that is off limits to criticism by the people who consume it.07/28/2015 - 5:25pm
NatirAndrew, what do you exactly know about the GamerGate issue and the history behind it?07/28/2015 - 5:23pm
Andrew EisenYou're being absurd. No one is bullying or threatening developers and publishers.07/28/2015 - 5:23pm
MattsworknameAs far as im concerned, if feminist are allowed to bully and threaten retailers, developers, and publishers, then so should men, blacks asisans and jews. but thats NOT how it works, And thats why aniita and company are bullshit07/28/2015 - 5:22pm
NatirThe point is that there are tons of games that have women in lead roles. How someone is portrayed (woman or man), is up to the developers and writers of the story.07/28/2015 - 5:21pm
Andrew EisenDon't type angry. Your spelling is getting worse and you dropped an f-bomb which is why I deleted one of your comments.07/28/2015 - 5:21pm
MattsworknameMen do not get to decide how they are portrayed in games all the time, not do people of specific races. So why should women suddenly have the right to tell the industry how to portray them.07/28/2015 - 5:21pm
Andrew EisenI get to argue anything I damn well please, thank you very much. And again, no one's arguing that women don't exist in games. They're critiquing how they're generally portrayed.07/28/2015 - 5:20pm
Mattsworknameroles07/28/2015 - 5:20pm
MattsworknameYou dont get to argue that andrew, men or women do NOT get a say in how a game portary them, That is at the whim of the developer. YOu may not like how it's done, but the list hows, clearly, that women get a large amount of representation in the industry07/28/2015 - 5:19pm
Andrew EisenAlso, those few hundred games aren't from 2014. They're from the past couple decades. I spotted one from as early as 1990 and a bunch that aren't out yet.07/28/2015 - 5:19pm
Andrew EisenBecause the argument is not just how many games have women in them but how they are portrayed in those games.07/28/2015 - 5:16pm
Mattsworknamerepresented in games then Aniita and company like to claim?07/28/2015 - 5:15pm
MattsworknameAndrew: Even if you low ball the number of games on that list, or were to discount those that don't have exclusively female protaganists, that list is 36 pages long, 10 per page, thats HUNDREDS of games. how does that not show that woman are far better07/28/2015 - 5:14pm
 

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