Saints March in for ESRB PSA

September 28, 2010 -

For its latest public service announcement to promote videogame ratings awareness, the Entertainment Software Rating Board (ESRB) has employed a pair of Super Bowl champions.

New Orleans Saints wide receivers Marques Colston and Devery Henderson appear in the spot, in which they inform a clueless consumer buying a game for his son that he should check the rating on the game before purchasing it. The commercial was launched via a press event at a New Orleans area GameStop, with State Senator Daniel Martiny (R-Metairie) and State Representative Jeffrey Arnold (D-New Orleans) in attendance.

The PSA will run on GameStop’s in-store network nationwide, appear on the video board at Saints home games and also run on television and radio stations throughout the state of Louisiana.
Colston added, “I play a ton of video games, and while most of them are OK for kids, some of them are clearly intended for older players.”

He continued, “They say the best defense is a good offense, and I know about good offense.  A parent’s best defense against bringing home the wrong game for their child is to go on offense and use the ratings every time they buy or rent a game.  You’re always better off when you know the play.”

The spot can be viewed on the media page of the ESRB’s website. The Saints video is the first choice under the Statewide and Local TV section.


Comments

Re: Saints March in for ESRB PSA

Considering the number of gamestops in the area, I think I've shopped at that shop before.

It's one of the few gamestops that doesn't make you go through a half hour of "anything you want to reserve" pitches every time you check out.

 

Re: Saints March in for ESRB PSA

Wow strict dad if kids not allowed to get Iron Man. I'm sure the kid saw the movie at least. XD

Re: Saints March in for ESRB PSA

Here's where I disagree with the ESRB. This and the poster campaigns on the media page ("If it weren't for the rating system, my kids wouldn't be allowed to play video games") are making them go from merely providing information about game content to telling people how to parent their children. Everyone here is saying that kids shouldn't be playing M-rated games, but I say it depends on the kid. There are definitely some who should not, and others who would be fine with it. By all means, let the parents decide what their kids play, but don't tell them they are a bad parent if they knowingly give their kid an M-rated game if they feel they can handle it.

 
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InfophileAged well plot-wise, I mean. The animation is showing its age, but if you don't mind that, the plot holds up quite well03/27/2015 - 6:52am
InfophileRobotech may be 30 years old, but it's actually aged pretty well. Plus, one of the three Japanese franchises that went into making it, Macross, is coming out with a new series soon. So it's far from forgotten or out-of-date03/27/2015 - 6:50am
ZippyDSMleePapa Midnight: Care to take a look at this and tell me what you think about it? http://www.amazon.com/Frisby-FS-5010BT-Surround-Speakers-Bluetooth/dp/B00EYX1N2S/03/26/2015 - 10:27pm
Matthew Wilson@AE I think he means both.03/26/2015 - 9:23pm
ZippyDSMleeuhg either a nap after being up 30 hours or working on my comp blah. Oh wow when did the the all shout box page show 3 times as many shouts 0-o03/26/2015 - 8:30pm
Andrew EisenMechaCrash - Sony in particular or Hollywood in general?03/26/2015 - 7:38pm
Matthew Wilson@mach no way in hell, so that is why I want them to stay away.03/26/2015 - 7:21pm
MechaCrash"Get the movie right" is preferable to "stay away," but do you really think they won't screw it up?03/26/2015 - 7:19pm
Craig R.And yes, 90's games. Damn near all of my fav computer & console games were from that decade03/26/2015 - 7:00pm
Craig R.I'd take the NCAA seriously if they'd bite instead of bark03/26/2015 - 6:59pm
Andrew EisenConster - Sure, give me a few minutes.03/26/2015 - 3:05pm
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Matthew Wilson@AE I am kinda surprised sony would want to make a movie of something that is 30 years old. I woulder how many people remember robotech?03/26/2015 - 2:24pm
Andrew EisenProbably not but my wish is that Hollywood make good anime movies.03/26/2015 - 2:20pm
Matthew Wilsonhttp://variety.com/2015/film/news/robotech-movie-sony-tv-series-anime-1201460191/ am I the only one that wishes Hollywood would stay a million mile away from anime?03/26/2015 - 1:29pm
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Matthew Wilsonnot shocked, lets see how gencon reacts.03/26/2015 - 11:01am
 

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