For its latest public service announcement to promote videogame ratings awareness, the Entertainment Software Rating Board (ESRB) has employed a pair of Super Bowl champions.
New Orleans Saints wide receivers Marques Colston and Devery Henderson appear in the spot, in which they inform a clueless consumer buying a game for his son that he should check the rating on the game before purchasing it. The commercial was launched via a press event at a New Orleans area GameStop, with State Senator Daniel Martiny (R-Metairie) and State Representative Jeffrey Arnold (D-New Orleans) in attendance.
The PSA will run on GameStop’s in-store network nationwide, appear on the video board at Saints home games and also run on television and radio stations throughout the state of Louisiana.
Colston added, “I play a ton of video games, and while most of them are OK for kids, some of them are clearly intended for older players.”
He continued, “They say the best defense is a good offense, and I know about good offense. A parent’s best defense against bringing home the wrong game for their child is to go on offense and use the ratings every time they buy or rent a game. You’re always better off when you know the play.”
The spot can be viewed on the media page of the ESRB’s website. The Saints video is the first choice under the Statewide and Local TV section.
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Saints March in for ESRB PSA
September 28, 2010
Shout box
Andrew Eisen: Okay, fixed. For really reals this time!06/19/2013 - 12:42am
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Sleaker: @AE The actual link to the pay what you want is www.indiegamestand.com not desura. You seem to infer where it's at but never posted a link.06/19/2013 - 12:01am
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Andrew Eisen: LEGO: The Movie! www.youtube.com/watch?v=lPnY2NjSjrg06/18/2013 - 9:39pm
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Zen: http://www.airforcetimes.com/article/20130614/OFFDUTY02/306140030/New-Xbox-sin-against-all-service-members-06/18/2013 - 7:33pm
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Zen: Been out for a few days, but has anyone brought up the possible ban on Xbox One on military bases because of security concerns that it could be a listening device by Commanders?06/18/2013 - 7:33pm
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Andrew Eisen: Sleaker - Fixed.06/18/2013 - 6:34pm
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MechaTama31: CMiner: Another issue is that every camera/webcam combination is going to be pretty different, in terms of the software/hardware exploits available. A homogenous hardware/software combo like a console, in millions of homes, will be a much juicier target.06/18/2013 - 6:31pm
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Sleaker: Vox pay what you want link is busted.06/18/2013 - 6:27pm
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ZippyDSMlee: Mics have to breath put tape over it.06/18/2013 - 6:25pm
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NyuRena: You nailed it James! Yikes..06/18/2013 - 1:56pm
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james_fudge: With MS willing to share with the government, an always listening device should give everyone pause.06/18/2013 - 1:37pm
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james_fudge: you can't turn off the Microphone on the Kinect and it has to be plugged in. It's not rocket science.06/18/2013 - 1:35pm
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E. Zachary Knight: The Humble Bundle Guys just don't like me having money in my pocket do they? https://www.humblebundle.com/06/18/2013 - 1:12pm
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E. Zachary Knight: CMiner, I know that my Android camera is off unless I am using an application that turns it on. Same with the microphone.06/18/2013 - 12:38pm
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CMiner: Can you turn off the camera on an iPhone? Like, -really- turn it off, not just change a setting that -tells- you the camera is off?06/18/2013 - 12:13pm
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james_fudge: when they make it a requirement, yes they are06/18/2013 - 12:10pm
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CMiner: I just don't think Microsoft bears any more (or less) responsibility for privacy with its Kinect camera than do the makers of laptops or smartphones with integrated cameras.06/18/2013 - 12:00pm
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Imautobot: The ability to operate the console without the camera is key. It's a peripheral, not directly integrated into the console, and yet it behaves as if it is. Thankfully I don't have kids, and won't have an Xbone either.06/18/2013 - 11:49am
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CMiner: Oh, I agree that the decision to make the kinect mandatory/always listening is terrible.06/18/2013 - 11:48am
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E. Zachary Knight: CMiner, and the easier the provider makes to do such things, the better. The fact that the XBone will not even funtion without it plugged in and turned on in some fashion makes a world of difference from a PC Webcam.06/18/2013 - 11:38am
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Comments
Re: Saints March in for ESRB PSA
Considering the number of gamestops in the area, I think I've shopped at that shop before.
It's one of the few gamestops that doesn't make you go through a half hour of "anything you want to reserve" pitches every time you check out.
Re: Saints March in for ESRB PSA
Wow strict dad if kids not allowed to get Iron Man. I'm sure the kid saw the movie at least. XD
Re: Saints March in for ESRB PSA
Here's where I disagree with the ESRB. This and the poster campaigns on the media page ("If it weren't for the rating system, my kids wouldn't be allowed to play video games") are making them go from merely providing information about game content to telling people how to parent their children. Everyone here is saying that kids shouldn't be playing M-rated games, but I say it depends on the kid. There are definitely some who should not, and others who would be fine with it. By all means, let the parents decide what their kids play, but don't tell them they are a bad parent if they knowingly give their kid an M-rated game if they feel they can handle it.