Research: Chinese Gamers Sick of MMOs

October 5, 2010 -

Chinese gamers are apparently getting sick of the thousands of me-too MMORPGs on the market and are shifting towards more casual online offerings. That is what research firm and Chinese market analyst Niko Partners says, anyway. A new report from the firm says that gamers in the region are shifting away from hardcore MMOs in favor of casual games. This shift is driven by the monotony of the games on offer in China.

"We believe that the Chinese market has taken up SNS (social networking site) gaming in earnest, and that the hard-core gamers have shifted their preferences to include these games alongside the casual gamers who naturally appreciate them, " Niko Partners' Lisa Cosmas Hanson told GamesIndustry.biz.

"The hardcore gamers are growing weary of the monotony of themes in the Chinese MMORPGs, and they want to extend their social interactions to games that attract a more diverse user base. People want to play games that enable them to have something to bond over when chatting with schoolmates or colleagues at the water cooler. "

Niko Partners added that the casual games market will account for 30 percent of all online gaming revenues in China by 2014 .

Source: GameIndustry.biz


Comments

Re: Research: Chinese Gamers Sick of MMOs

So wait... the monotony is sending them down the casual path?  Geez, wait 'til they get a load of Farmville.

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WonderkarpI wish I was a rainbow unicorn. I Like My Little Pony05/05/2015 - 2:59pm
Matthew WilsonI am ok with brand deals, so long as they say it up front.05/05/2015 - 2:50pm
Andrew EisenI'm not 100% behind the theory that you're a rainbow unicorn but you've done nothing to make me think otherwise.05/05/2015 - 2:46pm
E. Zachary KnightSo, your problem is not taking money from developers to produce a video, but in the perception that the person took money to produce a video. Gotcha.05/05/2015 - 2:45pm
Wonderkarplike politicians. capital hill would be very different if senators had to wear their sponsors on their jackets like NASCAR05/05/2015 - 2:41pm
Wonderkarpe zach. then thats alright. full disclosure man. i like knowing who sponsered these opinions when i watch a video. lets you see through bullshit05/05/2015 - 2:38pm
Wonderkarpgranted im not 100% behind the theory, the people at femfreq have done nothing to make me think otherwise05/05/2015 - 2:36pm
Andrew Eisenand until you actually watch it and learn what her arguments are, criticizing her opinion makes you look immature and foolish.05/05/2015 - 2:35pm
E. Zachary KnightWonderkarp, here is the video. They admit outright at the beginning that the Total War devs paid them. https://www.youtube.com/watch?v=EbBHk_zLTmY05/05/2015 - 2:35pm
Andrew EisenWell, that's an entertaining albeit completely unsupported conspiracy theory you've got there but it still doesn't change the content of her video…05/05/2015 - 2:35pm
Wonderkarpits still undisclosed05/05/2015 - 2:33pm
Wonderkarpe zach, do they say who funded them? cause if not, then id have a problem with them. and Andrew, theres enough info there to follow. i believe that it was chosen to boost sales on the older game as a way to fund the newer game in development.05/05/2015 - 2:32pm
Andrew EisenYes, dude, I'm sure the MAIN reason Sarkeesian decided to talk about the Scythian is because some guy who didn't work on it but eventually worked for the company that did, backed her Kickstarter.05/05/2015 - 2:29pm
Andrew EisenHA HA HA HA HA! Oh my God, are you SERIOUS? Did you even read what you linked? One guy backed her kickstarter AFTER The Scythian released and BEFORE he went to work at Capybara!05/05/2015 - 2:28pm
E. Zachary KnightWonderkarp, do you feel the same way about Extra Credits? They took money from a game developer to produce a series of videos that act as a kind of advertising for that developer's game.05/05/2015 - 2:23pm
Wonderkarphttps://m.reddit.com/r/KotakuInAction/comments/315zh3/possible_ethics_issue_with_anitas_latest_video/05/05/2015 - 2:22pm
Andrew EisenIt may well be. What evidence have you seen that Capybara donated prior to the video's release?05/05/2015 - 2:18pm
Wonderkarpit is still a fact. first game she gushes over paid her. i wont say they paid her for the advert. but that fact still stands05/05/2015 - 2:16pm
Andrew EisenTrue or not, that does not change the arguments she makes in her video.05/05/2015 - 2:12pm
Wonderkarptheres also the fact the the games devs donated to femfreq and here she is advertising their game05/05/2015 - 2:10pm
 

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