Vietnam Using Games to Lure Users to State-Owned Social Website

October 5, 2010 -

Vietnam has been implementing a series of measures aimed at attempting to curb what it believes is an overenthusiastic reliance on online gaming, but it isn’t above using games to lure the populace to a new government-backed Facebook competitor.

The state-owned Vietnam Multimedia Corp. launched a beta version of a social networking website called go.vn earlier this year. As detailed by the Wall Street Journal, the website requires prospective users to register using full names and government-issued identity numbers.

To help lure younger Vietnamese, the site features “several state-approved videogames, including a violent multiplayer contest featuring a band of militants bent on stopping the spread of global capitalism.”

The Journal piece mentions a university student named Pham Thanh Cong, who was waiting for “his turn to play an online shoot-'em-up game at a street-side Internet café.” When asked about go.vn, Cong replied, “I didn't even know it existed.”

Cong is just the type of user that the site wants to attract, as explined by Vietnam Multimedia's Vice Director Phan Anh Tuan, who said that “he hopes the site will gain a mass following among the country's hordes of videogame enthusiasts by offering cheap, easy access to some of their favorite games.”

The country had previously banned all media ads for online games, forced Internet Cafes to stop offering game services between 11PM and 6AM every day and proposed limiting gamers to three hours of playtime (for particular games) per day.


Comments

Re: Vietnam Using Games to Lure Users to State-Owned Social ...

Brain washing, its good for uuuuuu!


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


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E. Zachary KnightNot sure on that specific. But It is slightly annoying, but it can help to clairfy on occasion.04/21/2015 - 10:13am
IvresseCan I just ask out of curiousity why people repeat the title in their shout when it clearly states it in the URL?04/21/2015 - 9:07am
E. Zachary KnightI would say that is true. It drives me nuts when games are patched. The closer the patch is to launch, the worse it is.04/21/2015 - 9:06am
PHX Corphttp://www.npr.org/2015/04/19/400829880/when-video-games-are-patched-gamers-lose-trust-in-reviews When Video Games Are 'Patched,' Gamers Lose Trust In Reviews04/21/2015 - 9:03am
IvresseWell Totalbiscuit's port report video was positively glowing about it...04/21/2015 - 4:05am
MattsworknameHey, slightly off topic, but, anyone got a good sugestion for a flight stick for elite dangerous?04/21/2015 - 12:38am
Matthew Wilson@pm intreasting the gta5 port was already good from what I have read.04/20/2015 - 9:32pm
Papa Midnighthttp://www.pcgamer.com/gta-5-pc-patch-reduces-cpu-usage/04/20/2015 - 9:00pm
PHX Corp@zippy I'm Probaly going to Warn my uncle who is a techie that it may come out at the end of july04/20/2015 - 8:45pm
Matthew Wilson@zippy I want windows 10 badly, but that is because I am stuck on 8.1 yuk. that being said the new dx12 looks very good, and the reported performance gain from it.04/20/2015 - 8:00pm
ZippyDSMleeMy body is readY! http://www.afterdawn.com/news/article.cfm/2015/04/20/amd-microsoft-to-launch-windows-10-at-the-end-of-july04/20/2015 - 7:54pm
PHX CorpI may have posted this before but a leaked email from Sony pictures has the MPAA written all over it http://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves04/20/2015 - 4:53pm
Mattsworknameyet another reason the DMCA should be dismantled and rewritten04/20/2015 - 4:41pm
Matthew Wilson@zippy that is worse than the ESA thing.04/20/2015 - 4:26pm
ZippyDSMlee0-o good luck with that car companies, http://www.autoblog.com/2015/04/20/automakers-gearheads-car-repairs/04/20/2015 - 4:07pm
Andrew EisenYes, hence my subsequent shout.04/20/2015 - 3:15pm
Matthew Wilsonwhile the article itself isnt that great, but the point is still valid.04/20/2015 - 3:14pm
Andrew EisenProfessionals do need to be mindful of what they say on social media though. That's true.04/20/2015 - 3:11pm
Andrew EisenWell, it was almost a decent article from Techraptor. Some day. Some day...04/20/2015 - 3:09pm
Matthew Wilsonhttp://techraptor.net/content/gamings-pr-problem both game devs and pr people alike need to to keep in mind, when your on twiter you are also representing the company you work for.04/20/2015 - 2:39pm
 

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