Games, DVDs, may be Subject to New CPSC Rule

October 11, 2010 -

According to a report on the Media & Entertainment Services Alliance, a new rule from Consumer Product Safety Commission may make it so that packaged media like DVDs, videogames, and other products aimed at children will have tracking labels attached to them (PDF).

Part of the Consumer Products Safety Improvement Act of 2008 (CPSIA), the rule was meant to satisfy a congressional mandate for safety recalls on children’s products related to things like lead levels from toys and other products from China.

Most DVDs and videogames are not supposed to be subject to the new rule, but as EMA VP of Public Affairs Sean Bersell points out, some children’s entertainment may be classified by the CPSC as "children’s products." under this new rule anyway. The CPSC interprets a children's product as a "consumer product designed or intended primarily for children twelve years of age or younger."

In a note to EMA members, Bersell says that the rule provides "no blanket exemption for movies and video games aimed at children under age four." This is apparently a reversal of an earlier proposed interpretation. Bersell adds that the agency "had previously suggested that very young children lack the motor skills to personally use the products and the physical products themselves (as opposed to the content they contain) have no appeal to children."

This new rule takes effect upon publication in the Federal Register, located here.

Source: MESA Alliance


Comments

Re: Games, DVDs, may be Subject to New CPSC Rule

I wonder what this law will mean for makers of trading cards aimed at children considering the labels in question have to be permanent and remain with the product. It wouldn't do to label the packaging, as that is usually intended to be thrown away. It also wouldn't do to label a single card in each foil package, for cards in a given package are unlikely to remain together in the long term. Does this mean each card have to be labeled individually, effectively defacing the carefully-designed artwork on each card?

This is the kind of ill-thought law that really bugs me. Instead of requiring products to be labeled, how about requiring manufacturers to, in the event of a recall, recall all products that are indistinguishable from those being recalled? Manufacturers could then add distinguishing marks as they see fit and weigh the costs of doing so against the likelihood and costs of a potential recall.

Re: Games, DVDs, may be Subject to New CPSC Rule

This has absolutely nothing to do with the ratings of the game or maturity of the intended audience.  This was a horrible law created out of overreaction to the various toy recalls that makes it so every component of an item meant for children must be tested for dangerous substances (i.e. lead).  The testing is about $500 per test, so if you have a complex toy with dozens of parts, this can start to get expensive.

The basic effect is that small businesses are being run out of business, while Mattel (who were the reason this law was enacted) were given an opt out of the law and are the only company allowed to test all of their products in house.  Oh...and guess who just issued another $10 million toy recall...

Mattel.

I'm all for protecting the children, but this is a horrible, horrible law.

Re: Games, DVDs, may be Subject to New CPSC Rule

Big Corporations have a long history of lobbying for restrictive laws and regulations for their industry for solely the purpose of keeping newer companies from forming. It happens in the toy business, the software industry, the copyright industry, even cosmetology. Government regulation is the friend of people and companies with deep pockets.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Games, DVDs, may be Subject to New CPSC Rule

Perhaps so, but only when the regulations are WRITTEN by those deep-pocketed companies.

Which, unfortunately, is the majority of the time.

Re: Games, DVDs, may be Subject to New CPSC Rule

Shit, really? That's fucked all to hell...

Oh shit! Hasbro! Transformers! They got a shit load of little parts. I hope this doesn't fuck them too bad... Or LEGOS! Not my precious LEGOS man, not my LEGOS...

Re: Games, DVDs, may be Subject to New CPSC Rule

Interesting.

This could actually be quite helpful, because if the age of twelve is the threshold for a game being "aimed at children", according to the government itself (which I'm not sure if this counts), that means that Leland Yee and his ilk should have some difficulty in claiming that the game industry markets its "ultra violent and graphic sex games" to minors, as the only games that would even remotely qualify for that are all labeled M for Mature. As in, not for kids twelve and below.

 
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Will an M rating hurt Batman: Arkham Knight's sales?:

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Matthew Wilsonhttp://www.polygon.com/2015/2/27/8120573/house-of-cards-season-3-monument-valley-cameo given that its a india game, and so he most likely did not have the money to pay. I wounder how that came about.02/27/2015 - 12:24pm
PHX Corphttp://www.nytimes.com/2015/02/27/arts/television/leonard-nimoy-spock-of-star-trek-dies-at-83.html Leonard Nimoy, Spock of ‘Star Trek,’ Dies at 8302/27/2015 - 12:22pm
Andrew EisenBullying resulting from criticizing fiction is not the critic's fault. Fiction is not always unrealistic. Neither begets sexual objectification.02/27/2015 - 11:56am
Andrew EisenSubjective? Sure, but that doesn't matter because no one's trying to regulate sexual objectification. Plenty of room to criticize sexual objectification in multiple forms of media (like Sarkeesian already does). 02/27/2015 - 11:56am
ConsterDon't 'beauty rags' already get plenty of criticism?02/27/2015 - 9:02am
ZippyDSMleeEh still rather subjective… the haters would be better off going after teen and beauty rags and magazines than fiction, fiction follows reality and going after fiction tends to turn into a bullying fest’s… plus its fiction its unrealistic to start with….02/27/2015 - 1:10am
MechaTama31That's a pretty difficult anatomy to break.02/26/2015 - 11:09pm
MechaTama31"the way her animations repeatedly break her anatomy" <-- I'm sorry, but we are talking here about the woman who can roll up into a little ball and live to tell the tale, yes? ;)02/26/2015 - 11:09pm
Andrew EisenAs far as examples that could be culled from female game characters though, that one's pretty mild.02/26/2015 - 9:11pm
Andrew EisenNot as much the heels or the suit in and of themselves but certainly the way her animations repeatedly break her anatomy to show off her lady bits.02/26/2015 - 9:10pm
E. Zachary KnightWell, Samus's heels are certainly impracticable, but I wouldn't really call her Zero suit objectified. I don't really feel that the new Lara Croft is objectified either, but that is my subjective opinion.02/26/2015 - 9:08pm
Andrew EisenTomb Raider: No but we haven't seen much of anything yet. Samus: Yes.02/26/2015 - 9:07pm
ZippyDSMleeWould you call the new tomb raider objectified? WOuld Samus Aran from the new Smash bros be objectified?02/26/2015 - 9:02pm
WonderkarpI'm hoping they put the rest of the comic book ghostbusters in there. Ortiz and Rookie(From GB the game)02/26/2015 - 8:38pm
Wonderkarpghostbusters board game is doing great. getting close too a 3rd extra playable Character. Ron Alexander.02/26/2015 - 8:37pm
Andrew EisenSmurfette is not subjective. If there's more than one female character, it's not Smurfette. Anyway, as with everything on the list, Smurfette is, in and of itself, not necessarily a bad thing.02/26/2015 - 8:32pm
Andrew EisenI think there's 5 women (out of 15, I think) but other than one being a bit more "hippy" than the others, they pretty much all have the same body type. Especially when compaired to the huge variety of male body types.02/26/2015 - 8:31pm
Wonderkarpso I dont see Smurfette as a bad thing. Unless like all your female characters are Smurfette. remember the Smurfs also had Sassette02/26/2015 - 8:29pm
E. Zachary KnightOne good example of the larger issues is one Anita used in the presentation, Blizzard's Overwatch game. There are a dozen men in the game with a dozen body types. But there are only 4 women with 2 body types, but 3 of them have the same one.02/26/2015 - 8:28pm
Wonderkarpthe smurfette thing is subjective to how many female characters you have. Take Sonic for example. You have Amy, who is obvious smurfette, but there's several other female characters now without that. Including the original animated seriescomics with Sally02/26/2015 - 8:28pm
 

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