According to a report on the Media & Entertainment Services Alliance, a new rule from Consumer Product Safety Commission may make it so that packaged media like DVDs, videogames, and other products aimed at children will have tracking labels attached to them (PDF).
Part of the Consumer Products Safety Improvement Act of 2008 (CPSIA), the rule was meant to satisfy a congressional mandate for safety recalls on children’s products related to things like lead levels from toys and other products from China.
Most DVDs and videogames are not supposed to be subject to the new rule, but as EMA VP of Public Affairs Sean Bersell points out, some children’s entertainment may be classified by the CPSC as "children’s products." under this new rule anyway. The CPSC interprets a children's product as a "consumer product designed or intended primarily for children twelve years of age or younger."
In a note to EMA members, Bersell says that the rule provides "no blanket exemption for movies and video games aimed at children under age four." This is apparently a reversal of an earlier proposed interpretation. Bersell adds that the agency "had previously suggested that very young children lack the motor skills to personally use the products and the physical products themselves (as opposed to the content they contain) have no appeal to children."
This new rule takes effect upon publication in the Federal Register, located here.
Source: MESA Alliance