LB Games Alludes to Huge Holiday Marketing Push for Antichrist Title

Christian PC game publisher Left Behind Games has stated that its Left Behind 3: Rise of the Antichrist PC game, in advance of Christmas, will benefit from the “largest marketing push through churches since the Passion of the Christ.”

In a story last week, the company claimed that Christian store chains had pre-ordered 37,174 Left Behind Games titles in advance of the holiday season. The company has now disclosed the names of the chains that will carry its games, which includes Family Christian Stores, LifeWay Christian Stores, Mardel Christian & Education and Berean Christian Stores.

Left Behind Games also claimed that, in retail tests performed during the 2009 Christmas season, its Left Behind real-time strategy games “sold in the top 10% of all PC games.” While the retail location was not disclosed, it’s possible that the company was referring to the pilot release of its games in 100 Texas Wal-Mart stores, an imitative that was announced in October of 2009.

Left Behind said that sales of its games in the retail tests “competed favorably” with “other hit PC titles” like The Sims and World of Warcraft.

The co-author of the Left Behind series of books, Dr. Tim LaHaye, is a believer in videogames, stating:

This may be for this generation that plays video games, the most powerful invention to reach their hearts and minds that’s been invented in our lifetime.

Crystal Lewis, a Christian music artist, added, "Anytime I can get a game for my child that includes matters of faith and then end up hearing my kids talking about it and sharing with others, I’m sold. I’m totally sold."

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