No Inbox Left Behind

October 14, 2010 -

Okay, we readily admit to being virtually hypnotized by Christian game publisher Left Behind Games, even more so in light of the odd press releases the company has issued in the past couple of weeks, but their latest may take the cake.

Today, Left Behind detailed an upcoming email campaign that it says will eventually hit 7.77 million inboxes. The company added a “top-tier” email delivery service that will push output to 45,000 emails per hour. The campaign will leverage an “under-utilized” list of over 500,000 “Christian consumers accumulated since the release of the Left Behind Trivia Game, 7 years ago.”

Left Behind reports that similar campaigns waged in August and September saw 85% of opened emails resulting in “confirmation of interest in coupons and offers.”

The new email campaign, dubbed the “Panoptic(TM) email marketing campaign,” will run from November 1 through the start of 2011. Early results of the email blitz will be discussed in a November 16th webinar.

Left Behind says that its email campaigns are “compliant with the governing CAN-SPAM Act."


Comments

Re: No Inbox Left Behind

Gotta love marketing departments that don't have a clue.  This is a spam campaign, plain and simple.  The CAN-SPAM law might allow for it, but this is hypocritical behavior for a so-called "Christian" company.  The CAN-SPAM law's fines should be levied against them for every e-mail they send out to that "under-utilized" list.

The "Panoptic(TM) email marketing campaign" part of the article is likely this hideous-looking, scummy-looking site:

http://www.panopticmedia.com/

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: No Inbox Left Behind

Always look on the bright side of Spam.

Re: No Inbox Left Behind

Spam can be holy.. who knew....

Re: No Inbox Left Behind

I can't concentrate on the article, because apparently god didn't grant one of his pastors the grace to know how to use an apostrophe.

Truly, it is the devil's punctuation.

But hey, really, if Left Behind got all those users to agree to receive newsletters and deal offers in their email, it's fair game to use that list.  I don't think there's a statute of limitations on those "YES I would like to know more about your fine sofa" checkboxes, is there?

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Fangamer

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Fangamer

Re: No Inbox Left Behind

What got me distracted is the good Reverend's name: Bob Neal. As in: Neal, Bob. As in: Neal and Bob.

 
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Papa MidnightIn that case, a disclosure might be in order. The problem, of course, is applying it on a case-by-case basis, and as EZK said, what's the cut-off?10/02/2014 - 11:19am
E. Zachary KnightAndrew, a disclosure would probably be in order as she likely still has a strong relationship with IGN staff. My follow up question would be "What is the statute of limitations on such a requirement?"10/02/2014 - 11:09am
E. Zachary KnightSleaker, my hyperbole was intended to illustrate the difference and similarity between direct censorship and indirect censorship.10/02/2014 - 11:07am
Andrew EisenOpen Question: Former IGN Nintendo editor Audrey Drake now works in the Nintendo Treehouse. Do you think it's important for IGN to disclose this fact in the review of Fantasy Life, a game she worked on? Should IGN recuse itself from reviewing the game?10/02/2014 - 11:07am
E. Zachary KnightSleaker, My thoughts on disclosure: http://gamepolitics.com/2014/09/25/what-your-gamergate-wish-list#comment-29598710/02/2014 - 11:02am
Sleaker@EZK - using hyperbole is a bit silly. I'm asking a serious question. Where's the line on disclosure as relates to journalistic involvement in the culture they report on?10/02/2014 - 10:59am
E. Zachary KnightSo a journalist reporting on general gaming news mentions a specific developer and their game involved in said news, and it is suddenly some nefarious conspiracy to hide a conflict of interest. I think someone is reaching for validation.10/02/2014 - 10:53am
Andrew EisenYes, imagine anyone insisting that two utterences of the phrase "Depression Quest creator Zoe Quinn" wasn't influenced by something happening in the future!10/02/2014 - 10:52am
Sleaker@Pap Midnight - So wouldn't it be any journalist writing about general gaming culture would need to disclose any and all links/ties to said general gaming culture to be ethical? Also @EZK to use you're own methodology, I'm still curious on the question10/02/2014 - 10:49am
KronoSure none of those are reviews, but it is positive exposure, which as illustrated by The Fine Young Capitalists, is pretty damn important for getting people to check out your work.10/02/2014 - 10:32am
Krono@Midnight and of course the article most people mention and insist was no way influenced by him being romantically involved only days later, and her friend beforehand here: http://goo.gl/xCzivK10/02/2014 - 10:29am
Papa MidnightThe term "lovers" might be pushing it given the apparent time frame, but I understand what you're saying. Even if they were friends at the time, then that may present impropiety. However, that calls for a Magic-8-Ball level of speculation.10/02/2014 - 10:26am
Krono@Midnight She was a guest on an RPS show he cohosted here: http://goo.gl/QxljSG10/02/2014 - 10:24am
prh99Personally I'd say her original piece on Bronies was far more ethically questionable. Though for different reasons.10/02/2014 - 10:20am
Krono@Midnight On the Grayson relationship? For starters it depends on how long they were friends before they were lovers. Nathan gave Depression Quest top billing back in this article: http://goo.gl/tqGsnW10/02/2014 - 10:20am
Papa MidnightIf said journalist, however, is placed into a position where they have to write about matters dealing with DICE, then yes, a COI is present and should be declared.10/02/2014 - 10:18am
Papa MidnightHypothetically, if a developer from DICE starts dating a tech journalist from CNN tomorrow, so long as said CNN journalist is not (in)directly involved in any editorial process regarding matters dealing with DICE, there's no need to declare a COI.10/02/2014 - 10:18am
Papa MidnightThere's no need for it. A declaration of a Conflict of Interest is only necessary in the event that the parties may be placed into a situation where the conflict may become a factor.10/02/2014 - 10:16am
Krono@prh99 It was after #gamergate. There was a post on r/games that called out the lack of disclosure.10/02/2014 - 10:12am
Papa MidnightKrono: If the purpose of such was to expose some conflict of interest, I am not sure what the purpose or end objective was. Specifically, said relationship had not produced any works positive or otherwise. Where's the beef?10/02/2014 - 10:09am
 

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