No Inbox Left Behind

October 14, 2010

Okay, we readily admit to being virtually hypnotized by Christian game publisher Left Behind Games, even more so in light of the odd press releases the company has issued in the past couple of weeks, but their latest may take the cake.

Today, Left Behind detailed an upcoming email campaign that it says will eventually hit 7.77 million inboxes. The company added a “top-tier” email delivery service that will push output to 45,000 emails per hour. The campaign will leverage an “under-utilized” list of over 500,000 “Christian consumers accumulated since the release of the Left Behind Trivia Game, 7 years ago.”

Left Behind reports that similar campaigns waged in August and September saw 85% of opened emails resulting in “confirmation of interest in coupons and offers.”

The new email campaign, dubbed the “Panoptic(TM) email marketing campaign,” will run from November 1 through the start of 2011. Early results of the email blitz will be discussed in a November 16th webinar.

Left Behind says that its email campaigns are “compliant with the governing CAN-SPAM Act."

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Comments

Re: No Inbox Left Behind

Submitted by Left4Dead on Thu, 10/14/2010 - 13:38.

Gotta love marketing departments that don't have a clue. This is a spam campaign, plain and simple. The CAN-SPAM law might allow for it, but this is hypocritical behavior for a so-called "Christian" company. The CAN-SPAM law's fines should be levied against them for every e-mail they send out to that "under-utilized" list.

The "Panoptic(TM) email marketing campaign" part of the article is likely this hideous-looking, scummy-looking site:

http://www.panopticmedia.com/

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: No Inbox Left Behind

Submitted by GoodRobotUs on Thu, 10/14/2010 - 10:58.

Always look on the bright side of Spam.

Re: No Inbox Left Behind

Submitted by Neeneko on Thu, 10/14/2010 - 12:00.

Spam can be holy.. who knew....

Re: No Inbox Left Behind

Submitted by SimonBob on Thu, 10/14/2010 - 10:45.

I can't concentrate on the article, because apparently god didn't grant one of his pastors the grace to know how to use an apostrophe.

Truly, it is the devil's punctuation.

But hey, really, if Left Behind got all those users to agree to receive newsletters and deal offers in their email, it's fair game to use that list. I don't think there's a statute of limitations on those "YES I would like to know more about your fine sofa" checkboxes, is there?

---
Fangamer

Re: No Inbox Left Behind

Submitted by JDKJ on Thu, 10/14/2010 - 10:51.

What got me distracted is the good Reverend's name: Bob Neal. As in: Neal, Bob. As in: Neal and Bob.

Shout box

Andrew Eisen: LEGO: The Movie! www.youtube.com/watch?v=lPnY2NjSjrg06/18/2013 - 9:39pm

Zen: http://www.airforcetimes.com/article/20130614/OFFDUTY02/306140030/New-Xbox-sin-against-all-service-members-06/18/2013 - 7:33pm

Zen: Been out for a few days, but has anyone brought up the possible ban on Xbox One on military bases because of security concerns that it could be a listening device by Commanders?06/18/2013 - 7:33pm

Andrew Eisen: Sleaker - Fixed.06/18/2013 - 6:34pm

MechaTama31: CMiner: Another issue is that every camera/webcam combination is going to be pretty different, in terms of the software/hardware exploits available. A homogenous hardware/software combo like a console, in millions of homes, will be a much juicier target.06/18/2013 - 6:31pm

Sleaker: Vox pay what you want link is busted.06/18/2013 - 6:27pm

ZippyDSMlee: Mics have to breath put tape over it.06/18/2013 - 6:25pm

NyuRena: You nailed it James! Yikes..06/18/2013 - 1:56pm

james_fudge: With MS willing to share with the government, an always listening device should give everyone pause.06/18/2013 - 1:37pm

james_fudge: you can't turn off the Microphone on the Kinect and it has to be plugged in. It's not rocket science.06/18/2013 - 1:35pm

E. Zachary Knight: The Humble Bundle Guys just don't like me having money in my pocket do they? https://www.humblebundle.com/06/18/2013 - 1:12pm

E. Zachary Knight: CMiner, I know that my Android camera is off unless I am using an application that turns it on. Same with the microphone.06/18/2013 - 12:38pm

CMiner: Can you turn off the camera on an iPhone? Like, -really- turn it off, not just change a setting that -tells- you the camera is off?06/18/2013 - 12:13pm

james_fudge: when they make it a requirement, yes they are06/18/2013 - 12:10pm

CMiner: I just don't think Microsoft bears any more (or less) responsibility for privacy with its Kinect camera than do the makers of laptops or smartphones with integrated cameras.06/18/2013 - 12:00pm

Imautobot: The ability to operate the console without the camera is key. It's a peripheral, not directly integrated into the console, and yet it behaves as if it is. Thankfully I don't have kids, and won't have an Xbone either.06/18/2013 - 11:49am

CMiner: Oh, I agree that the decision to make the kinect mandatory/always listening is terrible.06/18/2013 - 11:48am

E. Zachary Knight: CMiner, and the easier the provider makes to do such things, the better. The fact that the XBone will not even funtion without it plugged in and turned on in some fashion makes a world of difference from a PC Webcam.06/18/2013 - 11:38am

CMiner: It takes steps on the user's part to ensure 100% privacy (unplugging, uninstalling, putting tape over it, not putting it in the kid's rooms, etc)06/18/2013 - 11:29am

CMiner: My point is that no webcam producing company can guarantee that no one will ever ever ever be able to access video from that webcam without your knowledge and permission06/18/2013 - 11:28am

All shouts

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