No Inbox Left Behind

October 14, 2010 -

Okay, we readily admit to being virtually hypnotized by Christian game publisher Left Behind Games, even more so in light of the odd press releases the company has issued in the past couple of weeks, but their latest may take the cake.

Today, Left Behind detailed an upcoming email campaign that it says will eventually hit 7.77 million inboxes. The company added a “top-tier” email delivery service that will push output to 45,000 emails per hour. The campaign will leverage an “under-utilized” list of over 500,000 “Christian consumers accumulated since the release of the Left Behind Trivia Game, 7 years ago.”

Left Behind reports that similar campaigns waged in August and September saw 85% of opened emails resulting in “confirmation of interest in coupons and offers.”

The new email campaign, dubbed the “Panoptic(TM) email marketing campaign,” will run from November 1 through the start of 2011. Early results of the email blitz will be discussed in a November 16th webinar.

Left Behind says that its email campaigns are “compliant with the governing CAN-SPAM Act."


Comments

Re: No Inbox Left Behind

Gotta love marketing departments that don't have a clue.  This is a spam campaign, plain and simple.  The CAN-SPAM law might allow for it, but this is hypocritical behavior for a so-called "Christian" company.  The CAN-SPAM law's fines should be levied against them for every e-mail they send out to that "under-utilized" list.

The "Panoptic(TM) email marketing campaign" part of the article is likely this hideous-looking, scummy-looking site:

http://www.panopticmedia.com/

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: No Inbox Left Behind

Always look on the bright side of Spam.

Re: No Inbox Left Behind

Spam can be holy.. who knew....

Re: No Inbox Left Behind

I can't concentrate on the article, because apparently god didn't grant one of his pastors the grace to know how to use an apostrophe.

Truly, it is the devil's punctuation.

But hey, really, if Left Behind got all those users to agree to receive newsletters and deal offers in their email, it's fair game to use that list.  I don't think there's a statute of limitations on those "YES I would like to know more about your fine sofa" checkboxes, is there?

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Fangamer

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Fangamer

Re: No Inbox Left Behind

What got me distracted is the good Reverend's name: Bob Neal. As in: Neal, Bob. As in: Neal and Bob.

 
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TechnogeekI'll be honest. I mostly just wanted an excuse to use that line.07/02/2015 - 1:13pm
Andrew EisenIt's long scrolled out of the Shout box so here's the article in question if anyone wants to read it: http://www.wired.com/2015/06/rape-scenes/07/02/2015 - 1:05pm
Andrew EisenOh come now, I don't believe Goth said the Wired author shouldn't be allowed to say what he claims she said.07/02/2015 - 1:04pm
TechnogeekWhich really makes it seem like Goth_Skunk's complaints are nothing more than...(•_•) (-•_•)>⌐■-■ (⌐■_■)...crocodile tears.07/02/2015 - 12:22pm
TechnogeekYou know, despite often as I've seen Gators conflate criticism and censorship, it's still kind of ridiculous to see "YOU SHOULDN'T BE ALLOWED TO SAY THAT" as a response to "you probably shouldn't say that unless you can do it well".07/02/2015 - 12:22pm
Andrew EisenI get the feeling Nintendo suspected the same thing would happen with the Wii U.07/02/2015 - 12:16pm
Andrew EisenMecha - Yeah, pretty much the only way you're getting away with a console that's a full technological generation behind is if it become's a full-blown pop-culture phenomenon like the Wii.07/02/2015 - 12:16pm
Infophile(cont'd) That's basically what the article is saying about rape. If you don't know enough about it to handle it well, it's a bad idea to do it, as you'll probably do it poorly.07/02/2015 - 12:06pm
Infophile@Goth, EZK: For example, I could very well try to write a book about the difficulties of living with Fibromyalgia. No one would stop me. However, since I don't know a thing about living with fibromyalgia, writing a book about it would be a very bad idea.07/02/2015 - 12:05pm
MechaCrashI just hope they realize that part of the problem with the Wii U was its relative lack of power. You can still make good games with what the Wii U has, but third parties won't want to deal with it when they can target the more popular PS4/XB1.07/02/2015 - 10:59am
Andrew EisenReplace "NX" with "QOL" and I'd buy it as potentially true.07/02/2015 - 10:51am
Andrew EisenNintendo to start manufacturing NX in October to target a July 2016 launch with 20 million consoles shipped the first year. Sure... http://www.digitimes.com/news/a20150702PD204.html07/02/2015 - 10:47am
james_fudgeLet's avoid name calling in the shoutbox07/02/2015 - 8:55am
E. Zachary KnightThe Daily WTF has a nice run down of some of the impact to software that the US Supreme Court ruling on gay marriage has. http://thedailywtf.com/articles/i-m-not-married-to-the-idea07/02/2015 - 7:45am
MechaCrashGee, how did people ever get the idea Gaters are morons who argue in bad faith? It's such a mystery.07/02/2015 - 7:03am
E. Zachary KnightGoth, again, no one is saying that we shouldn't be writig uncomfortable subject matter. What people are saying is that chances are you are going to write it poorly so it would be better to not have done it at all.07/02/2015 - 7:00am
Goth_Skunkdiscussed or portrayed in an expressive medium. Such an opinion only serves to stifle discussion. And as I said before, the only thing not worth talking about is what shouldn't be talked about.07/02/2015 - 6:50am
Goth_Skunk@Info: The same reason why I would entertain the notion that the Wired article writer could be right: Curiosity. Except in this case, I'm not curious at all. I'm not interested in hearing anyone's opinion on why uncomfortable subject matter shouldn't be07/02/2015 - 6:49am
IvresseI think the problem with the Batmobile is that they made it a core aspect of the game that you have to do continuously. If it was basically a couple of side games that were needed for secret stuff or a couple of times in the main game, it would be fine.07/02/2015 - 5:38am
Infophile@Goth: If you're not willing to entertain the idea you might be wrong, fine. That's your right. But why should anyone else entertain the idea that you might be right? If they go by the same logic, they already know you're wrong, so why listen to you?07/02/2015 - 3:53am
 

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