No Inbox Left Behind

October 14, 2010 -

Okay, we readily admit to being virtually hypnotized by Christian game publisher Left Behind Games, even more so in light of the odd press releases the company has issued in the past couple of weeks, but their latest may take the cake.

Today, Left Behind detailed an upcoming email campaign that it says will eventually hit 7.77 million inboxes. The company added a “top-tier” email delivery service that will push output to 45,000 emails per hour. The campaign will leverage an “under-utilized” list of over 500,000 “Christian consumers accumulated since the release of the Left Behind Trivia Game, 7 years ago.”

Left Behind reports that similar campaigns waged in August and September saw 85% of opened emails resulting in “confirmation of interest in coupons and offers.”

The new email campaign, dubbed the “Panoptic(TM) email marketing campaign,” will run from November 1 through the start of 2011. Early results of the email blitz will be discussed in a November 16th webinar.

Left Behind says that its email campaigns are “compliant with the governing CAN-SPAM Act."


Comments

Re: No Inbox Left Behind

Gotta love marketing departments that don't have a clue.  This is a spam campaign, plain and simple.  The CAN-SPAM law might allow for it, but this is hypocritical behavior for a so-called "Christian" company.  The CAN-SPAM law's fines should be levied against them for every e-mail they send out to that "under-utilized" list.

The "Panoptic(TM) email marketing campaign" part of the article is likely this hideous-looking, scummy-looking site:

http://www.panopticmedia.com/

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: No Inbox Left Behind

Always look on the bright side of Spam.

Re: No Inbox Left Behind

Spam can be holy.. who knew....

Re: No Inbox Left Behind

I can't concentrate on the article, because apparently god didn't grant one of his pastors the grace to know how to use an apostrophe.

Truly, it is the devil's punctuation.

But hey, really, if Left Behind got all those users to agree to receive newsletters and deal offers in their email, it's fair game to use that list.  I don't think there's a statute of limitations on those "YES I would like to know more about your fine sofa" checkboxes, is there?

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Fangamer

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Fangamer

Re: No Inbox Left Behind

What got me distracted is the good Reverend's name: Bob Neal. As in: Neal, Bob. As in: Neal and Bob.

 
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Wonderkarpthe people who caused those events were sick mentally disturbed individuals, Not people with Political Differences or Gamers. and in comparison, a Bomb Threat is NOTHING compared to Real Child Murder. I hope you choke on your own Bile05/28/2015 - 5:40am
WonderkarpI'm calling you out in public, MechaRash. What you said in the Gaming for Everyone News Post was DISGUSTING. In No way has Gamergate, OR Gamers in General ever been involved in a School Shooting Nor will they ever05/28/2015 - 5:38am
Mattsworknamemeet ips. stupid phone.05/27/2015 - 11:34pm
MattsworknameI feel ups should have a hard line expiration date. if a company doesn't use them for ten years they have to put it on the market or make it open source05/27/2015 - 11:34pm
MechaCrashPride does play a factor. If you sell an IP to someone, and they make a ton of money off it, it makes you look like a tool: why didn't YOU make that money? Better to sit on it than be embarassed that way.05/27/2015 - 10:58pm
ZippyDSMleeAS far as I understand it the suits think sitting on a an IP till the time is right is more profitable than tradeing it around.....hevean forbit soemone use soemthing to make money with....05/27/2015 - 9:58pm
Andrew EisenOh, there's also the Facebook page.05/27/2015 - 4:29pm
hidannikOkay :( Guess I'll just have to YouTube it when I've caught up on all the other podcasts.05/27/2015 - 4:13pm
Andrew EisenI honestly don't know. The show is on my YouTube channel and we promote it here on the site every week.05/27/2015 - 4:11pm
hidannikIs there nothing a podcast app can key on?\05/27/2015 - 4:09pm
Andrew EisenYeah, we lost Libsyn quite some time ago. As such, no RSS or iTunes. We're working on finding a new (and cost effective) home but it's been really slow going.05/27/2015 - 4:07pm
hidannikThe last one on that feed was Feb 905/27/2015 - 4:05pm
hidannikThe feed is at superpac.libsyn.com05/27/2015 - 4:05pm
hidannikI ask because it hasn't shown up in my PocketCasts feed in a while. (I'm currently a month behind)05/27/2015 - 4:02pm
E. Zachary KnightAE, Loved your mom as the guest on your 30 Days of Netflix series. She is one interesting lady.05/27/2015 - 3:47pm
E. Zachary Knighthidannik, If you mean on iTunes, we are working to get it back up there soon. Otherwise, the show must go on. We record live every Saturday at 8pm Central05/27/2015 - 3:47pm
Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
 

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