Op-Ed Focuses on Retail Implications of Schwarzenegger Case

October 18, 2010 -

Entertainment Software Association (ESA) chief Michael Gallagher, along with Michigan Retailers Association (MRA) CEO James Hallan, took to the Lansing State Journal website for an opinion piece outlining the Schwarzenegger vs. EMA Supreme Court battle could impact retailers.

The piece states that the “misguided” California law—which contains “subjective and indefinite language” in relation to what would constitute an offensive game—is “particularly concerning for retailers,” because “the retail industry has already taken giant strides toward ensuring that violent videos do not end up in children's hands.”

According to the opinion piece, the “vague law” could be trouble for retailers because:

Retailers also would face the threat of potential civil lawsuits by individuals who might disagree with the ratings assigned to games. That risk would influence the games retailers choose to carry in their stores, even for purchase by adults, inevitably leading to fewer consumer choices.

Nor is it only about video games. The law broadly opens the door for restrictions on other First Amendment-protected works, like books, movies and music. How could one logically say that video games are somehow illegal, but books and movies - many of which have the same title and content - are acceptable?

ESRB game ratings, retail enforcement of the ratings and parental control features on game consoles are working and render the California law unnecessary argue the co-authors.


Comments

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

They will protect the children my making sure NO ONE OF ANY AGE can buy these games.

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

How could one logically say that video games are somehow illegal, but books and movies - many of which have the same title and content - are acceptable?

Simply put, logically, you can't. Illogically, however...

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

Stating that games' interactivity makes them qualitatively different from other forms of media is logically consistent.

It happens to be factually incorrect (at least in this context), but it's not illogical.

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

Then they need to address those "choose the ending" dvds and those "choose your own adventure" books. Those are interactive.

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

On the one hand, there's a pretty big difference between flipping between pre-written narratives and wielding a gun and shooting characters with it in real-time.

On the other, remember the outcry against Night Trap in the 1990's?  That game wasn't any more interactive than the DVD's you're talking about.  So on those grounds, you make a pretty good comparison.

 
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Mattsworknameohh, gods that game is pretty, just not my style these days07/29/2015 - 11:49pm
Andrew EisenUbisoft's Child of Light.07/29/2015 - 11:45pm
MattsworknameEnjoy man, Im gonna be playing split second myself07/29/2015 - 11:45pm
Andrew EisenSorry. That just slipped out. Off to play.07/29/2015 - 11:43pm
Andrew EisenWords have meanings, people! Use the damn dictionary! They're online! They're free! Arrggghhhh!07/29/2015 - 11:42pm
Andrew EisenThis is just depressing. I'm gonna go play video games.07/29/2015 - 11:42pm
Mattsworknameproliferation of the whole "internet movment" thing, people dont debate, they try to attack and go after peole to shut them down, casue it's easier then trying to debate the issues07/29/2015 - 11:39pm
MattsworknameWhen you break it down, what it is is the shifting of the media lanscape and how it effects news sites and other groups. once upon a time, you could have run that same article and it would have created debate, not online campagns, now, cause of the07/29/2015 - 11:38pm
MattsworknameCall it waht you wil, but thats how its viewed, not just by me, but by just about EVERYONE right now. Media, new networks, they dont' want to call it what it is, soe they call it "accountability"07/29/2015 - 11:34pm
Andrew Eisen"Gamasutra... had to pay" Yes. That's EXACTLY what it was. "Accountability" is and always was horse poop.07/29/2015 - 11:29pm
MattsworknameSo to speak07/29/2015 - 11:28pm
MattsworknameThats why this happened, you get people who felt hurt, marginalize, bettrayd, or otherwise offended, and they don't actually look at teh facts, they just attack and try to get there Blood for Blood07/29/2015 - 11:28pm
Mattsworknamefalse. Weather you think the article was right or not, there was a large group who felt taht gamastura and the other media sites had to pay for there actions, weather they deserved it or not07/29/2015 - 11:27pm
Andrew EisenTrying to yank advertising over a single opinion piece on a site that I would bet money most of the offended (if you will) didn't read, is no more an attempt at accountability than the Brown shooting's subsequent riots.07/29/2015 - 11:27pm
MattsworknameMy point andrew is that it's not about them, its about the people responding to the situation. THe brown shooting was eventually shown to be completely justified, but the "Black lives matter" meme kept on rolling despite all it's intiall claims being07/29/2015 - 11:26pm
Andrew EisenDude, you're comparing an opinion piece with someone who was shot to death. Gamasutra and Alexander already were accountable for the opinion piece in question.07/29/2015 - 11:25pm
Mattsworknamekinds of events. nor has it stopped them from being asshats in my opinion, but in there view, they have to hold someone accountible for recent events, so they are doing what they think they must, even if it's based on falsehoods07/29/2015 - 11:22pm
MattsworknameAndrew: It's really a matter of context for the people involved. For example. The "Black lives matter" thing is based on an entirely false account of events in the brown shooting, but that hasnt' stopped it from triyng to hold Polititcians accountable for07/29/2015 - 11:22pm
Andrew EisenWouldn't surprise me. A lot of words' actual meanings escape many people on the internet.07/29/2015 - 11:17pm
Andrew EisenSo, "they must be held accountable" means "we must hurt them for publishing an opinion piece we don't like."07/29/2015 - 11:17pm
 

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