Op-Ed Focuses on Retail Implications of Schwarzenegger Case

October 18, 2010 -

Entertainment Software Association (ESA) chief Michael Gallagher, along with Michigan Retailers Association (MRA) CEO James Hallan, took to the Lansing State Journal website for an opinion piece outlining the Schwarzenegger vs. EMA Supreme Court battle could impact retailers.

The piece states that the “misguided” California law—which contains “subjective and indefinite language” in relation to what would constitute an offensive game—is “particularly concerning for retailers,” because “the retail industry has already taken giant strides toward ensuring that violent videos do not end up in children's hands.”

According to the opinion piece, the “vague law” could be trouble for retailers because:

Retailers also would face the threat of potential civil lawsuits by individuals who might disagree with the ratings assigned to games. That risk would influence the games retailers choose to carry in their stores, even for purchase by adults, inevitably leading to fewer consumer choices.

Nor is it only about video games. The law broadly opens the door for restrictions on other First Amendment-protected works, like books, movies and music. How could one logically say that video games are somehow illegal, but books and movies - many of which have the same title and content - are acceptable?

ESRB game ratings, retail enforcement of the ratings and parental control features on game consoles are working and render the California law unnecessary argue the co-authors.


Comments

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

They will protect the children my making sure NO ONE OF ANY AGE can buy these games.

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

How could one logically say that video games are somehow illegal, but books and movies - many of which have the same title and content - are acceptable?

Simply put, logically, you can't. Illogically, however...

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

Stating that games' interactivity makes them qualitatively different from other forms of media is logically consistent.

It happens to be factually incorrect (at least in this context), but it's not illogical.

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

Then they need to address those "choose the ending" dvds and those "choose your own adventure" books. Those are interactive.

Re: Op-Ed Focuses on Retail Implications of Schwarzenegger ...

On the one hand, there's a pretty big difference between flipping between pre-written narratives and wielding a gun and shooting characters with it in real-time.

On the other, remember the outcry against Night Trap in the 1990's?  That game wasn't any more interactive than the DVD's you're talking about.  So on those grounds, you make a pretty good comparison.

 
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MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
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MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
 

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