The Parents Television Council has a new Secret Shopper Campaign to tell you about – coincidently a week before the Supreme Court hears the California video game law Schwarzenegger vs. EMA. The PTC claims that it sent "activists" into 109 stores in 14 markets in 11 states: California, Colorado, Florida, Georgia, Minnesota, Mississippi, Oklahoma, Tennessee, Texas, Utah, and Virginia.
The PTC claims that "video game retailers sold Mature-rated games to minors 19 percent of the time, only a slight improvement over the 20 percent failure rate reported by the Federal Trade Commission in 2008." Around 21 stores sold M-rated games to minors, they say.
A chart showing the results can be found here.
Interestingly, the one real video game retailer, sold no M-rated games to the secret shoppers. Toys ‘R Us and Shopko also landed at 0 percent. Improvements over 2008 PTC numbers include a 27 percent decline at "local and regional stores," a 3 percent decline at Blockbuster, a 7 percent decline at Walmart, and a 36 percent decline at Target. Increases included a 17 percent increase at Best Buy, and an 6 percent increase at Sears/Kmart.