Atlantic Columnist: Violent Black Ops Ad is “Twisted”

November 9, 2010 -

The latest ad for Call of Duty: Black Ops, which features "common" people plugged into violent, war-based scenarios, is a little too realistic for one Atlantic columnist.

The ad in question is designed to allude to the interactivity of Black Ops and shows a young girl, a hotel concierge and other various people with normal jobs blasting away at unseen enemies with rocket launchers, shotguns and other weaponry. NBA star Kobe Bryant and late night host Jimmy Kimmel also make an appearance, before a tagline offers “There’s a Soldier in All of Us.”

Atlantic writer Sam Machkovech says that he “couldn't have asked for a more disappointing game-related ad,” adding that “These aren't the video games I play.” In clarifying how he views games, even violent ones, Machkovech offers that “Even at their highest levels of action and violence, video games play like sophisticated games of Cops & Robbers. They're silly…”

Regarding the Black Ops ad however, the author writes:

This ad equips people with real guns and simulates real-life, no-CGI combat. The thud of recoil, the screams of rockets, the dust of explosions... and the look of exasperation on that little, shotgun-wielding girl. The only things missing are the dead bodies on the receiving ends of each bullet and blast.

Machkovech finished by stating that Activision's ad "comes closer to selling real death than any video game possibly could.”


Comments

Re: Atlantic Columnist: Violent Black Ops Ad is ...

Hey Atlantic Columnist...

 

GET OVER IT! (and go back to bingo)

Re: Atlantic Columnist: Violent Black Ops Ad is ...

still not nearly as bad as that old XB360 (i think it were) commercial that had a bunch of people going around acting as if they were shooting at one another in public.

 

and tbh i find it in very bad taste this one, it makes real war look more fantasy than regular movies do. i dunno, it just doesn't rub me right taking the fantasy out of my game and replacing it with an altered reality.

this almost furthers the bogus claims that video games can lead to violence, and are trying to desensitize people to real war and its effects.

 

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I thought the ad was entertaining.  I still have zero interest in the game, but whatever.

Re: Atlantic Columnist: Violent Black Ops Ad is ...

Keep this guy away from Future Weapons, Smash Lab, and even Mythbusters.  Seriously, this editorial sounds like the very act of shooting a weapon is violent.  We don't see anybody getting shot or dying.  We see people shooting.  This is no worse than the average A-Team episode.

http://www.deathvanquished.blogspot.com

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I LOVED this ad.  When I saw it two nights ago, I thought for a second it might be an anti-gaming ad, the juxposition of regular people in casual clothing blasting away in a warzone seemed a bit unsettling.  But this feeling only lasted a few seconds, I realized what they were getting at and I was enjoying it fully.  It is a really cool ad that manages to capture your attention.

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I just thought it was hilarious. Real clever actually. The only thing I ever questioned was the statement "there's a soldier in all of us" as though being a soldier is so simplistic. As though being badass is all it is. But, that was my only issue, just that phrase. Certainly not the comerical. Loved that.

 

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I don't see anything wrong with the statement.  It is akin to saying "there is the potential for greatness in all of us".  Problem being that for 99.99% of us, we will never grasp it.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I don't care what the whiners state this was an awesome ad for the game. Still not gonna get black-ops though.

http://www.magicinkgaming.com/

Re: Atlantic Columnist: Violent Black Ops Ad is ...

 unless there is another shot gun weilding girl i'm missing, Am i the only one who is annoyed that they say "Little shot-gun wielding girl" when the girl in question looks like she is probably more like 20 years old?

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I also facepalm´d at that. This people sure wish we left childhood behind over 30s.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Atlantic Columnist: Violent Black Ops Ad is ...

^

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I have to agree with Machkovech. It's kinda lame. THIS one's good though: http://activisionvideo.com/ (obviously. because it's on the Activision site). Has anyone here read this about Bobby Kotick? http://online.wsj.com/article/SB1000142405274870425660457529574238047350...

Re: Atlantic Columnist: Violent Black Ops Ad is ...

couldn't they have.. I dont know... waited till AFTER the scotus decision before showing this commercial?

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Re: Atlantic Columnist: Violent Black Ops Ad is ...

Do you also want that every M rated game to be halted to release until the SCOTUS make their decision? This is why the industry were struggling against California to hold to their right to produce M rated games and advertising them.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Atlantic Columnist: Violent Black Ops Ad is ...

The Game released yesterday. If they waited to air the ad, it would have been long after the tiem it was important.

We should not have to put our lives and companies on hold while the Supreme Court decides our fate.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Atlantic Columnist: Violent Black Ops Ad is ...

 As entertaining as the ad was, I still can see how it would appear unsettling to some people.  Of course, the commercial is horribly inaccurate.  Had they represented the real FPS online community, it would have been a bunch of skinny homophobic teenagers running around :D

Re: Atlantic Columnist: Violent Black Ops Ad is ...

The guy at the end is a dead ringer for David Della Rocco in The Boondock Saints.  "WYATT EFFIN' EARP!"

Also, interesting that the writer brings up the "banned" Xbox ad (although I could swear I've seen it up here in Canada) which was part of a whole series, including that disarmingly charming one with the water balloon fight.  Yes, it's valid that this ad diminishes some of the complex narrative of the single-player mode, but is that really why we're buying the game?  I feel like this entitled attitude ("these aren't the games I play") comes from the same vein as "hardcore" gamers complaining about the family-friendly approach towards motion sensor technology.  What's wrong with expanding the gamer demographic?  I'm incredibly happy that gaming is becoming something people just do, like reading books, or watching movies and TV.  That's a major step towards video games becoming a legit medium of expression.

Frankly, I was more insulted that a number of the behaviours exhibited would've resulted in instagibs on most of the servers I frequent.  You don't just wander up to the center point with a rifle, lady!  That's a guaranteed headshot for some camp-happy sniper at the far end of the map!

---
Fangamer

---
Fangamer

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I found that ad to be pretty creative. I applaud the advertising company that made it.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Atlantic Columnist: Violent Black Ops Ad is ...

I thought it was pretty similar to one Microsoft did for XBL years ago, except there people didn't have real weapons, just their hands.

Re: Atlantic Columnist: Violent Black Ops Ad is ...

Funniest ad ever. The columnist needs to learn to chill out. If I were more in touch with games like COD, I would buy Black Ops.

 

 

 

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Atlantic Columnist: Violent Black Ops Ad is ...

Whiners are going to whine. I thought this was a brilliant ad that showed that anyone can play this game. :)

Re: Atlantic Columnist: Violent Black Ops Ad is ...

That is what I took away from it too,.. I thought it was very well done both in visuals and concept.

 
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MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
prh99Trolling her or trying to assail her integrity just draws more attention (Streisand effect?). Which is really not what the trolls want, so the only way to win (if there is a win to be had) is not to play/troll.08/29/2014 - 5:02pm
prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
ZippyDSMleeI do not hate them jsut think its mostly hyperlobe.08/29/2014 - 3:40pm
Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
james_fudgeWe appreciate your support :)08/29/2014 - 2:55pm
TechnogeekIt gives me hope that maybe, just maybe, the gaming community is not statistically indistinguishable from consisting entirely of people that your average Xbox Live caricature would look at and go "maybe you should tone it down a little bit".08/29/2014 - 2:49pm
TechnogeekI just want to say that while I've disagreed with the staff of this site on several occasions, it's still good to see that they're not automatically dismissing Anita's videos as a "misandrist scam" or whatever the preferred dismissive term is these days.08/29/2014 - 2:49pm
E. Zachary KnightZippy, So you can't find even one?08/29/2014 - 1:04pm
ZippyDSMleeAndrew Eisen:Right because shes prefect and never exaggerates... *rolls eyes*08/29/2014 - 12:53pm
SleakerAnd honestly, nearly all of the games she references, or images she depicts I've always cringed at and wondered why they were included in games to begin with, from pinups through explicit sexual depictions or direct abuse. I think it's cheap storytelling.08/29/2014 - 12:35pm
Sleaker@AE - aren't most people fundamentally misunderstanding her at this point? haha.. On a related note I think a lot of the backlash is coming from males that think she is telling them their 'Generic Male Fantasy' is bad and wrong.08/29/2014 - 12:33pm
Andrew EisenAnd no, I don't think the female community would be upset over the performance of a case study in and of itself. Possibly the mostivations behind such a study, the methodology or conclusions but not the mere idea of a case study.08/29/2014 - 12:29pm
Andrew EisenAmusingly, these videos aren't saying you can't/shouldn't use tropes or that sexual representations are inherently problematic so those are very silly things to have a problem with and indicate a fundamental misunderstanding of the series.08/29/2014 - 12:29pm
SleakerDo you think the female community would get extremely angry over a male doing a case study on the negative impact of sex-novels and their unrealistic depiction of males and how widespread they are in american culture?08/29/2014 - 12:25pm
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SleakerTo even discuss or bring up these issues at a cultural level to begin with. Going straight for games to many probably feels like a huge overstepping given that it's interactive story in many cases, and when you're telling a story why can't you use tropes.08/29/2014 - 12:21pm
 

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