Young Males Like Black Ops Ad, Older Women, Not So Much

The Call of Duty: Black Ops ad that has inflamed columnists and moronic sports writers alike is also generating a split reaction from the general public.

Ace Metrix, a company that measures the effectiveness of television advertising, reports that the Black Ops ad scored high with male viewers, but offended older female viewers.

Among males between the ages of 16 and 20 years old, the ad scored 770 (out of 950), while among females aged 36-49, the ad scored 518.

Overall the ad clocked an “Ace Score” of 644, which the company said easily outperformed the average videogame ad score of 576.

Ace Metrix Chief Executive Peter Daboll said that the ad had “one of the highest attention scores that we’ve seen.”

Daboll added, “Women thirty-five and older did not like the ad, with many commenting about the violence, but then again they aren’t likely to be in the market for war-based video games.”

Full Ace Score for the Black Ops ad, created by Omnicom Group’s TBWA/Chiat/Day, Los Angeles, is below:

Measure Ace Score Video Game Norm
Ace Score 644 576
Persuasion 672 618
Watchability                638 606
Likeability                     714 647
Information                 617 601
Attention                     755 668
Change                      660 634
Relevance                     654 591
Desire                        673 614

 

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