Ace Metrix, a company that measures the effectiveness of television advertising, reports that the Black Ops ad scored high with male viewers, but offended older female viewers.
Among males between the ages of 16 and 20 years old, the ad scored 770 (out of 950), while among females aged 36-49, the ad scored 518.
Overall the ad clocked an “Ace Score” of 644, which the company said easily outperformed the average videogame ad score of 576.
Ace Metrix Chief Executive Peter Daboll said that the ad had “one of the highest attention scores that we’ve seen.”
Daboll added, “Women thirty-five and older did not like the ad, with many commenting about the violence, but then again they aren’t likely to be in the market for war-based video games.”
Full Ace Score for the Black Ops ad, created by Omnicom Group’s TBWA/Chiat/Day, Los Angeles, is below:
|Measure||Ace Score||Video Game Norm|