Netflix is changing and it is being blamed — or if you prefer, attributed to — the viewing habits of subscribers. Today Netflix informed subscribers that soon they would have to pay $1 more a month for the basic one-DVD-at-a-time plus streaming content subscription. The company also announced a $7.99 streaming-only option for consumers. The reason, they say, is that more users are streaming content via various devices — Wii, Xbox 360, Ps3 — than watching it via DVDs. The company predicts that by the end of 2010 streaming content consumption will finally outpace disc-based viewing.
While that may very well be true, Netflix’s challenge is getting that streaming content to be more robust and current- a complaint voiced repeatedly on its blog today in the midst of this announcement. That being said, you can check out all the changes coming your way by visiting blog.netflix.com.