Poll: Books and Games Top Holiday Buyers' Lists

November 23, 2010 -

According to a new Harris Poll, over half of Americans (53 percent) say they are planning to purchase toys as gifts this year while two in five (40 percent) say they will not purchase toys and 7 percent are not sure. Three-quarters of those surveyed in a household with children (73 percent) say they will purchase toys as gifts this year. I feel sorry for the one-fourth of those kids who live in those other households. These are just some of the results of a special Harris Poll of 3,084 adults surveyed online between October 11 - 18, 2010.

The economy is still taking its toll on holiday spending, no matter what people are planning on buying. While more than two in five toy purchasers (44 percent) say their spending will be no different than last year, over one-third (37 percent) say they will spend less than they did last year while 15 percent say they will spend more than they did last year. Among those toy purchasers with a child in the household, almost one-quarter (23 percent) said they will spend more than they did last year, over one-third (36 percent) said their spending will be no different and two in five (41 percent) said they will spend less than they did last year.

Books, video games and board games are the top purchases this year, according to the polling data. Two in five toy purchasers (43 percent) will purchase children's books, one-third will buy games for consoles (32 percent) and board games (32 percent). Three in ten (29 percent) will purchase arts and crafts, while one-quarter (26 percent) will buy dolls as gifts. One in five will each purchase building blocks and bricks (22 percent), sports equipment (21 percent) and handheld electronic games (20 percent) while 13 percent will purchase game consoles.

Men are more likely to purchase games for consoles (36 percent vs. 27 percent of women), video game consoles (16 percent vs. 9 percent) and sports equipment (29 percent vs. 12 percent).

Find out more at harrisinteractive.com.


 
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MaskedPixelanteI can't believe Kenji Yamamoto got another job. Then again, his job on Smash was "musical arrangment", so copying other people's work is right up his alley.12/26/2014 - 9:31pm
Matthew Wilsonthe company that hosts it is a cyber security firm, and from what I understand it is the data they they see just shown publicly.12/26/2014 - 8:22pm
Wonderkarpa question about that website, Matthew...how does it know its a cyberattack or not12/26/2014 - 8:06pm
Matthew Wilsonfor those intreasted in seeing cyber attacks in real time check out this site. http://map.ipviking.com/12/26/2014 - 7:51pm
PHX Corp@MP you can add me on XBL and Nintendo Network if you want, I go under TrustyGem(Same gamertag as on Steam)12/26/2014 - 2:01pm
CMinerI blame North Korea.12/25/2014 - 11:49pm
MechaTama31For the last few weeks, the GP site fails to load about 2/3 of the times I try.12/25/2014 - 11:13pm
MaskedPixelanteOK, is GP having trouble loading for anyone but me?12/25/2014 - 9:21pm
Matthew Wilsonits a bunch of script kiddies. ddosing is one of the easiest thing to do,and most companies can not stop it sadly.12/25/2014 - 5:05pm
MaskedPixelanteI like Nintendo as much as the next person, they're pretty much the only company putting out the games I want to play, but that was pretty embarassing to have NNID go down due to overuse.12/25/2014 - 4:35pm
MaskedPixelanteSee? It's NOT a repeat of last year's fiasco.12/25/2014 - 4:22pm
PHX CorpLizard squad is responsible for The XBL/PSN shutdown https://www.youtube.com/watch?v=QSpZvsoWvig12/25/2014 - 4:17pm
IanCOh shut up bitching about Nintendo. At least they advised people to downloading updates before the big day. Sony/MS? Not a peep.12/25/2014 - 3:50pm
MaskedPixelanteBoth PSN and Xbox Live are down. Since I'm sure Sony and Microsoft have better online support than Nintendo did last year, this isn't from "everyone logging onto their new devices all at once".12/25/2014 - 3:48pm
prh99John Romero's Christmas present, a custom Icon of Sin sculpture. http://www.pcgamer.com/john-romero-gets-the-icon-of-sin-for-christmas/12/25/2014 - 3:37am
Matthew Wilsonthe interview will be on youtube/xb1/ andriod today.12/24/2014 - 1:05pm
james_fudge1900's?12/24/2014 - 12:56pm
james_fudgeYeah we could go way way back :)12/24/2014 - 12:56pm
E. Zachary KnightCopyright law in general has been broken since at least 1976. Could be even earlier than that.12/24/2014 - 12:24pm
james_fudgeWhat he said :) They want to make it worse than it already is.12/24/2014 - 12:14pm
 

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