Poll: Books and Games Top Holiday Buyers' Lists

November 23, 2010 -

According to a new Harris Poll, over half of Americans (53 percent) say they are planning to purchase toys as gifts this year while two in five (40 percent) say they will not purchase toys and 7 percent are not sure. Three-quarters of those surveyed in a household with children (73 percent) say they will purchase toys as gifts this year. I feel sorry for the one-fourth of those kids who live in those other households. These are just some of the results of a special Harris Poll of 3,084 adults surveyed online between October 11 - 18, 2010.

The economy is still taking its toll on holiday spending, no matter what people are planning on buying. While more than two in five toy purchasers (44 percent) say their spending will be no different than last year, over one-third (37 percent) say they will spend less than they did last year while 15 percent say they will spend more than they did last year. Among those toy purchasers with a child in the household, almost one-quarter (23 percent) said they will spend more than they did last year, over one-third (36 percent) said their spending will be no different and two in five (41 percent) said they will spend less than they did last year.

Books, video games and board games are the top purchases this year, according to the polling data. Two in five toy purchasers (43 percent) will purchase children's books, one-third will buy games for consoles (32 percent) and board games (32 percent). Three in ten (29 percent) will purchase arts and crafts, while one-quarter (26 percent) will buy dolls as gifts. One in five will each purchase building blocks and bricks (22 percent), sports equipment (21 percent) and handheld electronic games (20 percent) while 13 percent will purchase game consoles.

Men are more likely to purchase games for consoles (36 percent vs. 27 percent of women), video game consoles (16 percent vs. 9 percent) and sports equipment (29 percent vs. 12 percent).

Find out more at harrisinteractive.com.


 
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Andrew EisenYeah, I'll wait for the cheaper Game of the Year Edition that includes all the DLC.04/28/2015 - 2:17pm
PHX Corphttp://www.forbes.com/sites/davidthier/2015/04/28/a-full-version-of-batman-arkham-knight-costs-100/ A Full Version Of 'Batman: Arkham Knight' Costs $10004/28/2015 - 2:07pm
Matthew Wilsonhttp://arstechnica.com/business/2015/04/28/verizon-fios-sales-reps-you-need-to-pay-more-for-smoother-netflix/ come on now it doesnt cost that much to upgrade interconnect points.04/28/2015 - 1:05pm
Matthew Wilsonhttps://www.youtube.com/watch?v=3eD7zacG39I "Are eSports real sports and does it even matter?" is a solid video by TB on some of the controversy after heroes of the storm was on espn 204/28/2015 - 10:54am
james_fudgeTurns out laser cats are real in 2105.04/28/2015 - 10:08am
james_fudgeSorry I was time traveling this morning.04/28/2015 - 10:07am
E. Zachary KnightPHX, thanks. I fixed it.04/28/2015 - 9:14am
PHX CorpThere is a typo in the Gamestop raising 500K article, it should be 2015 not 210504/28/2015 - 8:36am
MattsworknameThis is the world now Colin, either get with the times, or get left behind. Your choice.04/28/2015 - 8:14am
Mattsworknamehttp://www.forbes.com/sites/insertcoin/2013/08/24/league-of-legends-finals-sells-out-las-staples-center-in-an-hour/04/28/2015 - 8:14am
Mattsworknamehttp://www.polygon.com/2014/7/29/5949773/dota-2-the-international-tournament-20-million-viewers04/28/2015 - 8:13am
Mattsworknamehe's not needed, not in the modern world, not in a world where more people attend the LOL finals for 5 million, then attend your average sports event.04/28/2015 - 8:12am
MattsworknameFunny that Colin Cowherd is so out of the times, he had to try multiple times to get the names of the games right. People like him are anachronisms.04/28/2015 - 8:10am
PHX Corphttp://kotaku.com/halo-mcc-esports-event-canceled-because-the-game-would-1700543158 Halo: MCC eSports Event Canceled Because The Game Wouldn't Work04/27/2015 - 10:15pm
Matthew Wilson@AE I know I was just stating where I stand on issues like that in general04/27/2015 - 8:12pm
Andrew EisenWho, Colin Cowherd? No one's suggesting he should be forced out. Or that he should commentate on video games.04/27/2015 - 8:10pm
Matthew Wilson@AE I do not think he should be forced ou though. he has his right to his opinion and shouldnt be forced out because people disagree with it.04/27/2015 - 8:07pm
ZippyDSMleeJim suggjested a pay what you want setup like humble bundel.04/27/2015 - 7:49pm
MontePerhaps they should just add a donation system for creators like the monthly pateron model. Only those who regularly make quality content can get compensated while those who would abuse the system are ignored04/27/2015 - 7:46pm
MontePaid mods is not a bad idea; i mean its only fair that makers be compensated and even better if they can do it full time. UNfortunatly there is too much that can go wrong and room for abuse04/27/2015 - 7:44pm
 

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