FTC Wants 'Opt Out' Function on Social Networking Advertising

December 1, 2010 -

Ars Technica reports that the Federal Trade Commission has released a report (PDF) that urges social networks to offer an "opt out" on behaviorial advertising. The "Opt Out" would serve users much like the "Do Not Call" list aids telephone customers.. at least in theory. The difference between the "Do Not Call" list and an Opt Out option on social networks is that the social network owners would have to provide the option on-site. This proposed list, according to Ars Technica, would be maintained via cookies. A sliver of the report:

"The most practical method of providing uniform choice for online behavioral advertising would likely involve placing a setting similar to a persistent cookie on a consumer's browser and conveying that setting to sites that the browser visits, to signal whether or not the consumer wants to be tracked or receive targeted advertisements."

The report urges social networks to provide more security when it comes to user data and offer simplified privacy rules as well. The FTC says that these things could be implemented by industry standards or through legislation, but there needs to be enforcement and compliance.

Right now the FTC is soliciting public comment on the topic.

Source: Ars

Posted in

Comments

Re: FTC Wants 'Opt Out' Function on Social Networking ...

Facebook is notorious for running ads for dating sites, even to users who are not listed as single (Facebook's own policy says dating sites are only allowed to be shown to single users only, many ads get around it simply by not classifying themselves as dating ads)

I've also seen many ads that can be offensive to non-christians (e.g. "Jesus is the way")

岩「if Phyllis Schlafly wants to undo Women's Rights, she should lead by example and get back in the kitchen」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Forgot your password?
Username :
Password :

Poll

How do you feel about microtransactions in $60 video games?:

Shout box

You're not permitted to post shouts.
PHX Corphttp://www.gamnesia.com/news/sony-is-disabling-users-from-archiving-their-ps4-livestreams-of-until-dawn Sony is Disabling Users from Archiving Their PS4 Livestreams of Until Dawn08/27/2015 - 8:47pm
MattsworknameAndrew: SOrry I didnt get back, i went to bed before I saw your post. The Producer is listed as Arbitor36508/27/2015 - 6:06pm
Andrew EisenNope.08/27/2015 - 4:17pm
ZippyDSMleeDid you guys cover Fatal Frame 5 being nintendo Eshop only?08/27/2015 - 3:55pm
Big Perm120 bucks for a tetanus shot. Thanks Obama08/27/2015 - 3:01pm
Andrew EisenMatthew - Of course they do. I wasn't suggesting otherwise. Hell, Quiet's already been cosplayed quite a bit.08/27/2015 - 1:25pm
Big PermThere's been some pretty good Kill La Kill cosplay08/27/2015 - 12:56pm
Matthew WilsonI saw someone cosplay as the main charector from kill la kill last year at pax, so people do it.....08/27/2015 - 12:55pm
Andrew EisenPerm - Well yeah, Kojima himself said something along the lines of "Cosplay this, I dare you! No, seriously. Please cosplay this!" I was just wondering if there was an in-universe explanation.08/27/2015 - 12:45pm
Andrew EisenCheck out last week's story on The State of Play book for an updated cover and a list of all the authors and their essay titles! http://gamepolitics.com/2015/08/21/state-play-looks-current-state-video-games08/27/2015 - 12:44pm
Big PermI figured it was because titties are awesome08/27/2015 - 12:37pm
Andrew EisenI'm still waiting to see if any reviews spill the beans on the story reasons behind Quiet's goofy getup in Metal Gear Solid 508/27/2015 - 12:33pm
ZippyDSMleeHave you seen what the Deva wrestlers wear? Now lets get all that Japan only DLC for DOA over here, and DOA Volly ball,ect let the whining commence!08/27/2015 - 12:18pm
Matthew Wilsonsuprisingly, there has not been the negative reaction I was expecting.08/27/2015 - 12:13pm
Andrew EisenWe should devote a segment to R. Mika's costume on the podcast. It'll be great!08/27/2015 - 11:40am
Andrew EisenMatt - So... who is the producer of the video you linked?08/27/2015 - 11:15am
ZippyDSMleeAnd its not as bad as rumble roses :P08/27/2015 - 11:14am
ZippyDSMleeE. Zachary Knight: I dunno wrestling is about spectacle nd bad costumes are part and parcel of it..08/27/2015 - 11:13am
Big PermThis costume is amazing. Praise it08/27/2015 - 10:59am
E. Zachary KnightOh wow. This costume is obnoxious. Why? The character and moves are cool but man that costume. Ugh. http://kotaku.com/r-mika-and-her-ridiculous-outfit-join-street-fighter-v-172692528208/27/2015 - 10:56am

Be Heard - Contact Your Politician